Have you ever considered what might occur if Zeus stepped down from Mount Olympus?
In a funny new Super Bowl 2022 commercial for its all-electric vehicle, the BMW iX, BMW recreated the Greek god Zeus with a little help from Arnold Schwarzenegger as Zeus and Salma Hayek as his wife, Hera.
Zeus is navigating life as he moves from Mount Olympus to Palm Springs during the 30-second spot. His efforts to acclimate to retired life on Earth include learning to use the many electric powered devices he must now use in place of relying solely on his own abilities.
Zeus may not have anticipated everything about life on Earth. He can’t even enjoy a swim in his pool or a round of golf without someone asking him for help to jump start their golf carts or yard tools with a little of his magic touch. At one point, he struggles to operate a microwave by manually punching the buttons.
“I’m done now! I’m through with this location! “He says in frustration at one point, which Hera finds hilarious. The city’s electricity is mistakenly lost as he attempts to operate the light switch in his house in the following scene, which suggests that his rage has grown.
Hera resolves to buy her husband an all-electric vehicle after observing his mounting dissatisfaction with life on Earth.
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In the Super Bowl ad for BMW, Salma Hayek and Arnold Schwarzenegger resemble Greek gods.
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Since the 1970s, when Arnold Schwarzenegger won the Mr. Olympia physical competition year after year and rose to fame as a bodybuilder before transitioning to acting, people have been comparing him to a Greek deity. It becomes official with the Terminator actor’s most recent performance as Zeus, the lightning deity.
You can now watch the complete advertisement, which also stars Salma Hayek as Zeus’ wife, the goddess Hera, and which Schwarzenegger first revealed in a brief sketch where a barista fails to pronounce his name correctly.
The king and queen of the gods (dressed in full sword-and-sandal fashion) decide that it is time for them to retire and move from Mount Olympus to somewhere a bit more commonplace: Palm Springs, in the Super Bowl ad. Schwarzenegger’s Zeus, however, finds himself having to utilize his lightning skills over and over to help their new friends and neighbors with their finicky equipment, to his increasing degrees of annoyance. It’s not all golf and walking their pet Pegasus, either.
Hayek’s Hera gives Zeus a new car because she thinks he needs a “pick-me-up”: the BMW iX, “the ultimate electric driving machine,” which won’t need any lightning strikes to start. The final image of the TV ad shows Zeus and Hera driving lazily through Palm Springs while humming “Electric Avenue” by Eddy Grant.
It’s pretty cool to see Schwarzenegger and Hayek playing the mythological figures on screen, even if it is only for a brief period of time. Anyone who knows even the slightest bit about ancient Greek mythology will be able to tell you that Zeus and Hera were not the sort of couple to comfortably retire together—infidelity, illegitimate children, and blood-soaked vengeance were more their thing.
British freelancer and journalist Philip Ellis writes on pop culture, relationships, and LGBTQ+ issues. Man Repeller, GQ, Teen Vogue, and MTV have all featured his work.
Watch Salma Hayek and Arnold Schwarzenegger as Zeus in this Super Bowl commercial.
At last night’s Super Bowl, Arnold Schwarzenegger made an appearance as Zeus (February 13).
You can watch the actor and Salma Hayek in the amusing BMW ad that they created below.
As Zeus and his wife Hera, Schwarzenegger and Hayek are shown in the footage sitting on their thrones discussing their retirement plans before the former is seen riding a lilo in a Palm Springs swimming pool.
However, the Greek god’s retirement does not go as planned since he becomes irritated when people beg him to use his electrical abilities for their benefit.
In past Super Bowl commercials, Schwarzenegger could be seen promoting Bud Light in 2014 and Mobile Strike in 2017.
He will play the lead in Triplets, the follow-up to the comedy Twins from 1988. Along with Danny DeVito and Arnold Schwarzenegger, Tracy Morgan will portray the third brother. He recently recalled the day DeVito gave him a marijuana high as part of a practical joke on the Junior set.
The new movie The Legend of Conan, which is billed as a direct sequel to the 1982 original, will see the actor reprising his Conan the Barbarian character.
Along with Jamie Lee Curtis, he was recently one of the few celebrities to attend the Golden Globes 2022 ceremony despite controversies surrounding the HFPA organizers.
BMW will use the actor who plays the Greek god of lightning to help charge its electric vehicles.
No, a new film starring Arnold Schwarzenegger won’t be released about Zeus, the Greek lightning deity. However, he portrays the lead role in a Super Bowl commercial for BMW that promotes an electric car.
Six days ago, the actor and former governor of California teased a Zeus project on his Instagram account, saying it will be “Coming February 2022.” Smart watchers made the connection and thought it was a Super Bowl commercial.
BMW confirmed on Wednesday that it is the company behind the advertisement. Salma Hayek Pinault, who will assume the part of Hera, the wife of Zeus and the goddess of marriage in Greek mythology, will also appear in the commercial.
Today’s teaser video is set in a location that is not at all mythical: a coffee shop. As Schwarzenegger approaches the counter to get his drink while decked up as Zeus, the barista mispronounces his name.
Although BMW has not yet revealed which EV model will be highlighted in the advertisement, the lightning metaphor meshes with the automaker’s goal to promote an EV. It will introduce the iX and i4 electric vehicles next month. The luxury brand returned to the event for the first time since 2015 on Jan. 20, when it initially announced its Super Bowl purchase. The ad is being handled by Goodby Silverstein & Partners.
The German motor industry has employed Schwarzenegger to promote products before, including BMW. During a visit to the Detroit auto show in 2018, Schwarzenegger praised Mercedes-Benz, a direct competitor. Schwarzenegger was invited by Mercedes to Detroit to help unveil the 2019 G class.
Schwarzenegger put then-Daimler CEO Dieter Zetsche on the spot and asked him when the gas-guzzling G class will switch to electric power after the legendary actor discussed his passion for the boxy ultralux SUV with Zetsche. What was Zetsche’s response then? “Keep it tuned.”
The contest is taking on the characteristics of the all-electric bowl in the auto category. According to a teaser video that was released this week, Kia will also advertise an EV, the EV6, in an advertisement that will feature a robotic dog. There is also General Motors participating. Although its intentions haven’t been made public, considering what the company did last year, they probably include EVs. Wallbox, a manufacturer of EV chargers, is also advertised throughout the game.
Who portrays Zeus in the latest advertisement?
In his Super Bowl 2022 commercial, Arnold Schwarzenegger is channeling the power of Zeus. The 74-year-old actor appears in a Super Bowl advertisement for BMW’s iX electric vehicle.
Who appears in the newest BMW ad?
A 60-second Super Bowl commercial for BMW’s new iX electric vehicle features Salma Hayek Pinault and Arnold Schwarzenegger as Greek gods. In the advertisement, Schwarzenegger plays Zeus, the ruler of the Greek gods, and Salma Hayek plays Hera, the goddess of women, marriage, and childbirth.
In the Zeus Network commercial, who is the woman?
Before it was ever broadcast, the video with Bryant Gumbel and Katie Couric received close to 4 million views on YouTube. Zeus played by Arnold Schwarzenegger in this year’s 30-second trailer would be content if a barista could simply pronounce his name right.
Who is Arnold Schwarzenegger’s co-star in the newest BMW commercial?
For their Super Bowl 2022 commercial, BMW has some huge A-list talent!
In the humorous new commercial, in which the gods descend to dwell on Earth, the automotive business enlisted Arnold Schwarzenegger and Salma Hayek to play Zeus and Hera.
“When Zeus retires from Mount Olympus and moves to Palm Springs, he is unimpressed by all things electric on the planet and turns into a shell of his former self. However, just when we give up hope, his wife Hera introduces him to the all-electric BMW iX and assists powerful Zeus in regaining his spark “The advertiser provides a description.
The vehicle shown in the advertisement is the iX M60, which “obtains an estimated range of up to 280 miles” and “comes equipped with xDrive—intelligent all-wheel drive with a rear bias for sporty driving.”
Who appears in the newest BMW electric car advertisement?
The iconic actor Arnold Schwarzenegger and Academy Award nominee Salma Hayek Pinault appear in the star-studded advertisement, which was made by two-time Academy Award nominee Bryan Buckley.
Which vehicle is Zeus?
Car manufacturers are doing everything in their power to sell their battery-powered automobiles as electric vehicles quickly expand beyond merely early adopters to the mass market.
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For its most recent Super Bowl ad for the electric iX, BMW chose Arnold Schwarzenegger, in which the former governor and terminator portrays Zeus, the Greek god of lightning. He is accompanied by Salma Hayek, who portrays his wife Hera and cheers him up by surprising him with the BMW iX.
In the 60-second commercial, Schwarzenegger portrays Zeus, a cranky character who retires to Palm Springs and occasionally steals his neighbors’ golf carts and hedge trimmers. He doesn’t appear content though, so Hera gives him an iX. Zeus is surprised by this and asks, “All-electric?” After singing a song, the pair drives off in an all-electric BMW iX.
In the BMW advertisement, who is the baseball player?
Just in time for Opening Day, BMW of North America unveils an MLB All-Star-studded campaign featuring the fully electric BMW iX. Two custom advertisements set to air only during MLB games feature Pete Alonso, Tim Anderson, Walker Buehler, and Ozzie Albies as their main characters.
Who performed as Zeus?
- Immortals, Luke Evans (2011)
- Percy Jackson, Sean Bean, and The Lightning Thief (2010)
- & 12.
- Justice League / Zack Snyder’s Justice League, Sergi Constance
- Clash of the Titans, Laurence Olivier (1981)
- Ducktales, “New Gods on the Block,” by Michael Chiklis