Have you ever considered what might occur if Zeus stepped down from Mount Olympus?
In a funny new Super Bowl 2022 commercial for its all-electric vehicle, the BMW iX, BMW recreated the Greek god Zeus with a little help from Arnold Schwarzenegger as Zeus and Salma Hayek as his wife, Hera.
Zeus is navigating life as he moves from Mount Olympus to Palm Springs during the 30-second spot. His efforts to acclimate to retired life on Earth include learning to use the many electric powered devices he must now use in place of relying solely on his own abilities.
Zeus may not have anticipated everything about life on Earth. He can’t even enjoy a swim in his pool or a round of golf without someone asking him for help to jump start their golf carts or yard tools with a little of his magic touch. At one point, he struggles to operate a microwave by manually punching the buttons.
“I’m done now! I’m through with this location! “He says in frustration at one point, which Hera finds hilarious. The city’s electricity is mistakenly lost as he attempts to operate the light switch in his house in the following scene, which suggests that his rage has grown.
Hera resolves to buy her husband an all-electric vehicle after observing his mounting dissatisfaction with life on Earth.
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Watch Salma Hayek and Arnold Schwarzenegger as Zeus in this Super Bowl commercial.
At last night’s Super Bowl, Arnold Schwarzenegger made an appearance as Zeus (February 13).
You can watch the actor and Salma Hayek in the amusing BMW ad that they created below.
As Zeus and his wife Hera, Schwarzenegger and Hayek are shown in the footage sitting on their thrones discussing their retirement plans before the former is seen riding a lilo in a Palm Springs swimming pool.
However, the Greek god’s retirement does not go as planned since he becomes irritated when people beg him to use his electrical abilities for their benefit.
In past Super Bowl commercials, Schwarzenegger could be seen promoting Bud Light in 2014 and Mobile Strike in 2017.
He will play the lead in Triplets, the follow-up to the comedy Twins from 1988. Along with Danny DeVito and Arnold Schwarzenegger, Tracy Morgan will portray the third brother. He recently recalled the day DeVito gave him a marijuana high as part of a practical joke on the Junior set.
The new movie The Legend of Conan, which is billed as a direct sequel to the 1982 original, will see the actor reprising his Conan the Barbarian character.
Along with Jamie Lee Curtis, he was recently one of the few celebrities to attend the Golden Globes 2022 ceremony despite controversies surrounding the HFPA organizers.
Take a look at Arnold Schwarzenegger’s aged Zeus in BMW’s Super Bowl commercial.
Zeus, the weather deity and lightning-sender, would be particularly disappointed to move to Palm Springs after being perched atop Mount Olympus. That dilemma is depicted in BMW’s Super Bowl commercial.
In the 60-second commercial, which was directed by Bryan Buckley and stars Arnold Schwarzenegger as Zeus, he struggles to adapt to his retirement in California. The commercial was created by Goodby Silverstein & Partners. Zeus becomes frustrated and bored when he has to charge a golf cart and an electric hedge trimmer, among other menial lighting duties. However, he cheers up when his Salma Hayek Pinault-played wife Hera gives him an electric BMW iX.
Zeus then uses his abilities to turn all the traffic lights green as the revitalized couple drives around in the electric SUV while humming along to Eddy Grant’s “Electric Avenue.”
BMW is attempting to utilize humor and celebrities to boost its EV sales in an effort to meet a global target of shifting its sales to 50% electric vehicles by 2030. BMW hasn’t participated in the game since 2015 (when it also plugged an EV).
Next month, the BMW iX and BMW i4, a four-door Gran Coupe that is also an electric vehicle, will reach American dealers. The models serve as the German luxury brand’s next-generation electric automobiles. The i3 hatchback is being phased out. In the 2015 Super Bowl commercial, Bryant Gumbel and Katie Couric promoted the 2013 model, which was hailed as a ground-breaking EV.
According to Uwe Dreher, BMW’s VP of marketing for North America, the company wanted this year’s advertisement to be “a little bit of a Hollywood movie told in one minute” with “a compelling story that makes sense, that is also providing a little bit sense of humor, but is also not too complicated to be told in one minute.” “Additionally, we needed something that doesn’t detract too much from the car, which is the final focal point of the advertisement. Something with this exciting theme was something we needed.”
Dreher noted that Swarzenneger, a former California governor and movie star, is known for portraying characters with superpowers. Goodby suggested Swarzenneger early on, and BMW leapt at it. On January 27, Schwarzenegger teased an unknown Zeus project on his Instagram account as part of the brand’s initial attempt to generate excitement. More than 1.7 million people liked it, and some people thought it might be a new movie.
Dreher stated that he enjoyed the fact that Schwarzenegger had not recently appeared in a significant Hollywood production. He claimed, “I thought it would generate more attention that Arnold Schwarzenegger is somehow returning.
Although Schwarzenegger has been in Super Bowl commercials before, Hayek Pinault is making her Super Bowl debut in this ad. She said in a news statement from BMW: “In a marriage, women make 75% of the decisions about how to spend the money, and in this advertisement, it is the woman who chooses the best car to help her husband get back on track. Although the advertisement is amusing, there is also some genuine human truth in it.”
In the Super Bowl ad for BMW, Salma Hayek and Arnold Schwarzenegger resemble Greek gods.
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Since the 1970s, when Arnold Schwarzenegger won the Mr. Olympia physical competition year after year and rose to fame as a bodybuilder before transitioning to acting, people have been comparing him to a Greek deity. It becomes official with the Terminator actor’s most recent performance as Zeus, the lightning deity.
You can now watch the complete advertisement, which also stars Salma Hayek as Zeus’ wife, the goddess Hera, and which Schwarzenegger first revealed in a brief sketch where a barista fails to pronounce his name correctly.
The king and queen of the gods (dressed in full sword-and-sandal fashion) decide that it is time for them to retire and move from Mount Olympus to somewhere a bit more commonplace: Palm Springs, in the Super Bowl ad. Schwarzenegger’s Zeus, however, finds himself having to utilize his lightning skills over and over to help their new friends and neighbors with their finicky equipment, to his increasing degrees of annoyance. It’s not all golf and walking their pet Pegasus, either.
Hayek’s Hera gives Zeus a new car because she thinks he needs a “pick-me-up”: the BMW iX, “the ultimate electric driving machine,” which won’t need any lightning strikes to start. The final image of the TV ad shows Zeus and Hera driving lazily through Palm Springs while humming “Electric Avenue” by Eddy Grant.
It’s pretty cool to see Schwarzenegger and Hayek playing the mythological figures on screen, even if it is only for a brief period of time. Anyone who knows even the slightest bit about ancient Greek mythology will be able to tell you that Zeus and Hera were not the sort of couple to comfortably retire together—infidelity, illegitimate children, and blood-soaked vengeance were more their thing.
British freelancer and journalist Philip Ellis writes on pop culture, relationships, and LGBTQ+ issues. Man Repeller, GQ, Teen Vogue, and MTV have all featured his work.
In the electric car commercial, who portrays Zeus?
In his Super Bowl 2022 commercial, Arnold Schwarzenegger is channeling the power of Zeus. The 74-year-old actor appears in a Super Bowl advertisement for BMW’s iX electric vehicle.
The actors in the electrified BMW advertisement are who?
The commercial, which was directed by two-time Academy Award nominee Bryan Buckley, stars Salma Hayek Pinault and actor Arnold Schwarzenegger. It will be broadcast during the third commercial break in the game’s opening frame.
The new BMW iX advertisement stars who?
The Greek gods Zeus and Hera are portrayed by Arnold Schwarzenegger and Salma Hayek Pinault in BMW’s newest Super Bowl commercial for the iX electric SUV.
A 60-second Super Bowl commercial for BMW’s new iX electric vehicle features Salma Hayek Pinault and Arnold Schwarzenegger as Greek gods.
The advertisement portrays the former governor of California and actor as Zeus, the sky god and monarch of the ancient Greek gods. Hayek is the goddess of women, childbirth, marriage, and family known as Hera.
The two make the decision to leave their jobs and relocate from Mount Olympus, the mythical location of the gods in Greece, to Palm Springs, California.
Zeus struggles to deal with humans and his new ordinary life, while Hera seems to be settling to life in the human realm just well. He reluctantly uses his abilities to assist people in charging electronic items even though he has trouble regulating a microwave and the electricity in his house.
The BMW iX, which goes on sale in American dealerships next month, fills that need. Zeus receives the electric SUV from Hera as he prepares to ride their miniature winged horse for a stroll. Zeus’ energy is restored by the vehicle, and the two continue their journey while belting out Eddy Grant’s 1980s hit song “Electric Avenue.”
Since 2015, BMW has not run an advertisement during the Super Bowl until this one. Back then, BMW also promoted a new EV and used the Eddy Grant song, but Katie Couric and Bryant Gumbel, the hosts of NBC’s “TODAY” show, were featured instead.
Goodby Silverstein & Partners, a San Francisco-based advertising agency, created the new advertisement.
It was made available online by BMW on Tuesday and will air during the third commercial break of the first quarter of the game on Sunday. This is it:
The electric SUV is actually given to Zeus in the advertisement just as he prepares to ride their miniature winged steed. The fabled beast was misidentified in an earlier edition.