Have you ever considered what might occur if Zeus stepped down from Mount Olympus?
In a funny new Super Bowl 2022 commercial for its all-electric vehicle, the BMW iX, BMW recreated the Greek god Zeus with a little help from Arnold Schwarzenegger as Zeus and Salma Hayek as his wife, Hera.
Zeus is navigating life as he moves from Mount Olympus to Palm Springs during the 30-second spot. His efforts to acclimate to retired life on Earth include learning to use the many electric powered devices he must now use in place of relying solely on his own abilities.
Zeus may not have anticipated everything about life on Earth. He can’t even enjoy a swim in his pool or a round of golf without someone asking him for help to jump start their golf carts or yard tools with a little of his magic touch. At one point, he struggles to operate a microwave by manually punching the buttons.
“I’m done now! I’m through with this location! “He says in frustration at one point, which Hera finds hilarious. The city’s electricity is mistakenly lost as he attempts to operate the light switch in his house in the following scene, which suggests that his rage has grown.
Hera resolves to buy her husband an all-electric vehicle after observing his mounting dissatisfaction with life on Earth.
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In the BMW Super Bowl ad, Salma Hayek plays Hera and Arnold Schwarzenegger plays Zeus.
In a Super Bowl commercial for BMW, Salma Hayek portrays his sister-wife Hera, the goddess of marriage, women, and childbirth, and Arnold Schwarzenegger plays Zeus, the god who can shoot lightning bolts out of his fingertips.
It turns out that the gods are moving to Palm Springs, California, after leaving Mount Olympus.
In his golden years, Schwarzenegger’s Zeus assists a neighbor by zapping their garden equipment with lightning, but he has trouble using a microwave.
Hayek’s Hera leads the way and exclaims, “It’s not rocket science,” before reminding him to go for a walk with their micro-winged horse, “Peggy.”
Until Hera brings Zeus the BMW iX, an electric vehicle that he can probably charge himself, Zeus isn’t feeling life in the slow lane.
Watch as Arnold Schwarzenegger portrays Zeus in the most recent BMW Super Bowl ad.
Car manufacturers are doing everything in their power to sell their battery-powered automobiles as electric vehicles quickly expand beyond merely early adopters to the mass market.
For its most recent Super Bowl ad for the electric iX, BMW chose Arnold Schwarzenegger, in which the former governor and terminator portrays Zeus, the Greek god of lightning. He is accompanied by Salma Hayek, who portrays his wife Hera and cheers him up by surprising him with the BMW iX.
In the 60-second commercial, Schwarzenegger portrays Zeus, a cranky character who retires to Palm Springs and occasionally steals his neighbors’ golf carts and hedge trimmers. He doesn’t appear content though, so Hera gives him an iX. Zeus is surprised by this and asks, “All-electric?” After singing a song, the pair drives off in an all-electric BMW iX.
In the BMW ad, who plays Zeus and Hera?
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Since the 1970s, when Arnold Schwarzenegger won the Mr. Olympia physical competition year after year and rose to fame as a bodybuilder before transitioning to acting, people have been comparing him to a Greek deity. It becomes official with the Terminator actor’s most recent performance as Zeus, the lightning deity.
You can now watch the complete advertisement, which also stars Salma Hayek as Zeus’ wife, the goddess Hera, and which Schwarzenegger first revealed in a brief sketch where a barista fails to pronounce his name correctly.
The king and queen of the gods (dressed in full sword-and-sandal fashion) decide that it is time for them to retire and move from Mount Olympus to somewhere a bit more commonplace: Palm Springs, in the Super Bowl ad. Schwarzenegger’s Zeus, however, finds himself having to utilize his lightning skills over and over to help their new friends and neighbors with their finicky equipment, to his increasing degrees of annoyance. It’s not all golf and walking their pet Pegasus, either.
Hayek’s Hera gives Zeus a new car because she thinks he needs a “pick-me-up”: the BMW iX, “the ultimate electric driving machine,” which won’t need any lightning strikes to start. The final image of the TV ad shows Zeus and Hera driving lazily through Palm Springs while humming “Electric Avenue” by Eddy Grant.
It’s pretty cool to see Schwarzenegger and Hayek playing the mythological figures on screen, even if it is only for a brief period of time. Anyone who knows even the slightest bit about ancient Greek mythology will be able to tell you that Zeus and Hera were not the sort of couple to comfortably retire together—infidelity, illegitimate children, and blood-soaked vengeance were more their thing.
British freelancer and journalist Philip Ellis writes on pop culture, relationships, and LGBTQ+ issues. Man Repeller, GQ, Teen Vogue, and MTV have all featured his work.
In the Bowl commercial, who is Zeus?
Zeus, the weather deity and lightning-sender, would be particularly disappointed to move to Palm Springs after being perched atop Mount Olympus. That dilemma is depicted in BMW’s Super Bowl commercial.
In the 60-second commercial, which was directed by Bryan Buckley and stars Arnold Schwarzenegger as Zeus, he struggles to adapt to his retirement in California. The commercial was created by Goodby Silverstein & Partners. Zeus becomes frustrated and bored when he has to charge a golf cart and an electric hedge trimmer, among other menial lighting duties. However, he cheers up when his Salma Hayek Pinault-played wife Hera gives him an electric BMW iX.
Zeus then uses his abilities to turn all the traffic lights green as the revitalized couple drives around in the electric SUV while humming along to Eddy Grant’s “Electric Avenue.”
BMW is attempting to utilize humor and celebrities to boost its EV sales in an effort to meet a global target of shifting its sales to 50% electric vehicles by 2030. BMW hasn’t participated in the game since 2015 (when it also plugged an EV).
Next month, the BMW iX and BMW i4, a four-door Gran Coupe that is also an electric vehicle, will reach American dealers. The models serve as the German luxury brand’s next-generation electric automobiles. The i3 hatchback is being phased out. In the 2015 Super Bowl commercial, Bryant Gumbel and Katie Couric promoted the 2013 model, which was hailed as a ground-breaking EV.
According to Uwe Dreher, BMW’s VP of marketing for North America, the company wanted this year’s advertisement to be “a little bit of a Hollywood movie told in one minute” with “a compelling story that makes sense, that is also providing a little bit sense of humor, but is also not too complicated to be told in one minute.” “Additionally, we needed something that doesn’t detract too much from the car, which is the final focal point of the advertisement. Something with this exciting theme was something we needed.”
Dreher noted that Swarzenneger, a former California governor and movie star, is known for portraying characters with superpowers. Goodby suggested Swarzenneger early on, and BMW leapt at it. On January 27, Schwarzenegger teased an unknown Zeus project on his Instagram account as part of the brand’s initial attempt to generate excitement. More than 1.7 million people liked it, and some people thought it might be a new movie.
Dreher stated that he enjoyed the fact that Schwarzenegger had not recently appeared in a significant Hollywood production. He claimed, “I thought it would generate more attention that Arnold Schwarzenegger is somehow returning.
Although Schwarzenegger has been in Super Bowl commercials before, Hayek Pinault is making her Super Bowl debut in this ad. She said in a news statement from BMW: “In a marriage, women make 75% of the decisions about how to spend the money, and in this advertisement, it is the woman who chooses the best car to help her husband get back on track. Although the advertisement is amusing, there is also some genuine human truth in it.”
Who are the performers in the latest BMW ad?
To assist the carmaker introduce two new electric automobiles, the actors tap into their inner deities. Playing the role of god, Salma Hayek Pinault and Arnold Schwarzenegger drive their own electric BMW and unleash lightning in a wealthy retirement home.
In the BMW advertisement, who is Hera?
This year’s Super Bowl advertisement from BMW features Salma Hayek and Arnold Schwarzenegger. Even though it was hinted at last week, the 60-second spot is different from the teaser, which served only to hype up viewers for yet another amusing ad.
It may not make you cry like Kia’s robodog commercial, but it still manages to amuse and delight. On February 13, 2022, the third commercial break of the first quarter of the game will feature the one-minute long advertisement. The SoFi Stadium in Los Angeles, the home of the Chargers and Rams, will host this year’s Big Game.
The new campaign for BMW was created by Goodby Silverstein & Partners, and it was directed by Bryan Buckley, a writer and director who has received two Oscar nominations. The New York Times dubbed him King of the Super Bowl after he had helmed more than 65 advertisements for The Big Game since 2000.
In addition to Salma Hayek Pinault playing the role of Hera, the Queen of the Gods in Greek mythology, the advertisement also includes Arnold Schwarzenegger as Zeus, the Greek god of lightning. The two are retired in Palm Springs, California, where the scene is set.
The monotony of retirement may set in quickly, and it only gets worse for Greek gods. Thankfully, the brand-new BMW iX enters the picture. Even if it’s cliché, Electric Avenue by Eddy Grant begins to play. On our first viewing, we considered it to be humorous because the venerable Arnold always manages to improve upon whatever he touches.
It’s important to note that this is Salma Hayek Pinault’s first-ever Super Bowl advertisement, and it’s the first time Hayek and Schwarzenegger have appeared together in a national (or international, if you count YouTube) commercial.
In case you have been living under a rock and have only now discovered an Internet connection, you should be aware that the Los Angeles Rams and Cincinnati Bengals will square off in the 2022 Super Bowl. The Big Game will feature the customary pregame show, halftime show, and commercial breaks.
In the Zeus Network commercial, who is the woman?
Before it was ever broadcast, the video with Bryant Gumbel and Katie Couric received close to 4 million views on YouTube. Zeus played by Arnold Schwarzenegger in this year’s 30-second trailer would be content if a barista could simply pronounce his name right.
Who plays whoever in the commercial for the BMW electric vehicle?
The commercial, which was directed by two-time Academy Award nominee Bryan Buckley, stars Salma Hayek Pinault and actor Arnold Schwarzenegger. It will be broadcast during the third commercial break in the game’s opening frame.
Who is Arnold Schwarzenegger’s co-star in the newest BMW commercial?
For their Super Bowl 2022 commercial, BMW has some huge A-list talent!
In the humorous new commercial, in which the gods descend to dwell on Earth, the automotive business enlisted Arnold Schwarzenegger and Salma Hayek to play Zeus and Hera.
“When Zeus retires from Mount Olympus and moves to Palm Springs, he is unimpressed by all things electric on the planet and turns into a shell of his former self. However, just when we give up hope, his wife Hera introduces him to the all-electric BMW iX and assists powerful Zeus in regaining his spark “The advertiser provides a description.
The vehicle shown in the advertisement is the iX M60, which “obtains an estimated range of up to 280 miles” and “comes equipped with xDrive—intelligent all-wheel drive with a rear bias for sporty driving.”