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In the Super Bowl ad for BMW, Salma Hayek and Arnold Schwarzenegger resemble Greek gods.
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Since the 1970s, when Arnold Schwarzenegger won the Mr. Olympia physical competition year after year and rose to fame as a bodybuilder before transitioning to acting, people have been comparing him to a Greek deity. It becomes official with the Terminator actor’s most recent performance as Zeus, the lightning deity.
You can now watch the complete advertisement, which also stars Salma Hayek as Zeus’ wife, the goddess Hera, and which Schwarzenegger first revealed in a brief sketch where a barista fails to pronounce his name correctly.
The king and queen of the gods (dressed in full sword-and-sandal fashion) decide that it is time for them to retire and move from Mount Olympus to somewhere a bit more commonplace: Palm Springs, in the Super Bowl ad. Schwarzenegger’s Zeus, however, finds himself having to utilize his lightning skills over and over to help their new friends and neighbors with their finicky equipment, to his increasing degrees of annoyance. It’s not all golf and walking their pet Pegasus, either.
Hayek’s Hera gives Zeus a new car because she thinks he needs a “pick-me-up”: the BMW iX, “the ultimate electric driving machine,” which won’t need any lightning strikes to start. The final image of the TV ad shows Zeus and Hera driving lazily through Palm Springs while humming “Electric Avenue” by Eddy Grant.
It’s pretty cool to see Schwarzenegger and Hayek playing the mythological figures on screen, even if it is only for a brief period of time. Anyone who knows even the slightest bit about ancient Greek mythology will be able to tell you that Zeus and Hera were not the sort of couple to comfortably retire together—infidelity, illegitimate children, and blood-soaked vengeance were more their thing.
British freelancer and journalist Philip Ellis writes on pop culture, relationships, and LGBTQ+ issues. Man Repeller, GQ, Teen Vogue, and MTV have all featured his work.
Who Plays Hera, Zeus’ Wife, in the Super Bowl Ad for BMW?
BMW unveiled their Super Bowl commercial, which will air during the 56th game, in advance.
Nearly seven years have passed since BMW’s previous Super Bowl commercial aired.
Zeus and Hera, two Greek gods, appear in the advertising to boost sales of BMW’s new all-electric car. Salma Hayek, who plays Hera, is one of a number of pretty well-known celebrities who appear in the commercial.
In a powerful Super Bowl commercial, Salma Hayek and Arnold Schwarzenegger portray Greek gods.
Have you ever considered what might occur if Zeus stepped down from Mount Olympus?
In a funny new Super Bowl 2022 commercial for its all-electric vehicle, the BMW iX, BMW recreated the Greek god Zeus with a little help from Arnold Schwarzenegger as Zeus and Salma Hayek as his wife, Hera.
Zeus is navigating life as he moves from Mount Olympus to Palm Springs during the 30-second spot. His efforts to acclimate to retired life on Earth include learning to use the many electric powered devices he must now use in place of relying solely on his own abilities.
Zeus may not have anticipated everything about life on Earth. He can’t even enjoy a swim in his pool or a round of golf without someone asking him for help to jump start their golf carts or yard tools with a little of his magic touch. At one point, he struggles to operate a microwave by manually punching the buttons.
“I’m done now! I’m through with this location! “He says in frustration at one point, which Hera finds hilarious. The city’s electricity is mistakenly lost as he attempts to operate the light switch in his house in the following scene, which suggests that his rage has grown.
Hera resolves to buy her husband an all-electric vehicle after observing his mounting dissatisfaction with life on Earth.
Arnold Schwarzenegger, Salma Hayek Pinault, and the BMW iX in the BMW Super Bowl Ad
This year’s Super Bowl will be a big event for BMW. With an A-List cast that includes Salma Hayek Pinault and Arnold Schwarzenegger, the Bavarians are back. The star-studded commercial puts the BMW iX in the spotlight, which was something we had already planned. Bryan Buckley, a director who has been nominated for two Academy Awards, directed the BMW Super Bowl Ad. It will be broadcast during the third commercial break in the game’s opening frame.
The Greek god of lightning Zeus is portrayed by Arnold Schwarzenegger, and Hayek Pinault plays his wife, the goddess Hera, as they settle down in Palm Springs, California, after leaving Mount Olympus. Zeus’ troubles with earthly technology and his annoying mortal neighbors’ persistent requests for him to power their electric golf carts and hedge trimmers, however, quickly make retirement monotonous for Zeus. Hera, the story’s protagonist, has adjusted perfectly and is prospering in her retirement. She gives her husband an all-electric BMW iX as a gift in an effort to rekindle the thrill in his life, which soon restores her husband’s electric spirit. Zeus uses his electric power to turn the traffic lights green as the happy couple cruises down the street in their new BMW iX to Eddy Grant’s “Electric Avenue.”
The irony, according to Schwarzenegger, is that the supposedly unbreakable lightning deity is fighting with commonplace technology. Zeus is only struck by the immense power of electricity and is entirely revitalized when his intelligent wife gives him the gift of an all-electric BMW iX.
BMW’s primary U.S. creative firm, Goodby Silverstein & Partners, developed the advertisement. Hayek Pinault makes her Super Bowl debut in the commercial, and it’s also the first time she and Arnold Schwarzenegger have collaborated on a national commercial.
Hayek Pinault stated, “This is my first Super Bowl commercial—and the first time I’ve played a Greek goddess. “In a marriage, women make 75% of the decisions about how to spend the money, and in this advertisement, it is the woman who chooses the best car to help her husband get back on track. Although the advertisement is amusing, there is also some genuine human truth in it.”
In 2015, Katie Couric and Bryant Gumbel starred in BMW’s final Super Bowl commercial, which highlighted the BMW i3, another electric vehicle.
In the electric BMW commercial, who is the woman?
Although the idea of Zeus leaving Mt. Olympus for Palm Springs, California is at best absurd, Arnold Schwarzenegger and Salma Hayek do a fantastic job in their respective roles. The commercial does a good job of keeping both performers in character. Given all the amazing things this man has experienced, it seems unlikely that a BMW will keep Zeus in America, but it is still a great gesture from the firm. The commercial, right down to the cast and settings, reflects the luxury brand’s desire to grow its customer base and demonstrate its diversity as an organization. Although it’s difficult to predict whether this will wow the audience, the advertisement does its job.
Who appears in the BMW advertisement?
For their Super Bowl 2022 commercial, BMW has some huge A-list talent!
In the humorous new commercial, in which the gods descend to dwell on Earth, the automotive business enlisted Arnold Schwarzenegger and Salma Hayek to play Zeus and Hera.
“When Zeus retires from Mount Olympus and moves to Palm Springs, he is unimpressed by all things electric on the planet and turns into a shell of his former self. However, just when we give up hope, his wife Hera introduces him to the all-electric BMW iX and assists powerful Zeus in regaining his spark “The advertiser provides a description.
The vehicle shown in the advertisement is the iX M60, which “obtains an estimated range of up to 280 miles” and “comes equipped with xDrive—intelligent all-wheel drive with a rear bias for sporty driving.”
Who is the actor in the newest BMW ad?
Greek gods relaxing in Palm Springs are played by Salma Hayek and Arnold Schwarzenegger in the BMW 2022 Super Bowl commercial. In his Super Bowl 2022 commercial, Arnold Schwarzenegger is channeling the power of Zeus. The 74-year-old actor appears in a Super Bowl advertisement for BMW’s iX electric vehicle.
In the BMW Road Home commercial, who plays the actor?
Playing the role of god, Salma Hayek Pinault and Arnold Schwarzenegger drive their own electric BMW and unleash lightning in a wealthy retirement home.
Where was the latest BMW ad shot?
According to a new BMW Super Bowl commercial, Zeus, also known as the god of the sky, retired from his position at Mount Olympus and relocated to Palm Springs.
Zeus, as portrayed by Arnold Schwarzenegger in the advertisement, is shown complaining about his quality of life in Palm Springs. He has been observed attempting to use a microwave while also charging his neighbor’s electric hedge trimmers using his lightning-throwing abilities. As a result of his frustration with trying to fix the lights in his mid-century modern home, he even creates a power outage in his new city.
However, things turn around when Salma Hayek Pinault’s character’s wife Hera gives him an electric BMW iX. Zeus is revitalized by the new vehicle, and the commercial ends with the couple taking a drive through downtown Palm Springs’ Palm Canyon.
In a statement to BMW, Schwarzenegger stated, “The fun is in this mythological god of lightning, who is meant to be unbreakable, battling with ordinary gadgets.” Zeus is only struck by the immense power of electricity and is entirely revitalized when his intelligent wife gives him the gift of an all-electric BMW iX.
In addition to playing the title character in “The Terminator,” Arnold Schwarzenegger served as governor of California from 1999 to 2003. He served as president until 2011.
According to a press release, the Bryan Buckley-directed 60-second ad will air during the third commercial break of the Super Bowl’s opening frame. The most recent BMW Super Bowl ad featured actors Bryant Gumbel and Katie Couric.
Visit Greater Palm Springs, the area’s coordinating tourism and marketing organization, was not engaged with the advertisement, according to Joyce Kiehl, director of communications.
Despite having the classic look of a Palm Springs advertisement, the majority of it was really shot in Los Angeles using a green screen, claims independent location manager and scout Aric Bednarik. Due to scheduling conflicts, Schwarzenegger and Hayek Pinault were unable to visit the city.
The shoot for the commercial’s Palm Springs-based scenes happened on December 4, the day following the Festival of Lights parade. Around 6:30 a.m., scenes of downtown Palm Springs were captured, and it took about two hours. According to Bednarik, the Palm Springs Police Department intermittently controlled traffic so that the two Greek gods might be seen driving down Palm Canyon Drive. The automobile would pass a traffic light for around two minutes at a time.
A piece of a scene involving Zeus and Hera playing golf was filmed at Indian Canyons Golf Resort.
The golf course was crucial to include since it personifies Palm Springs, according to Bednarik. “The major roadway was actually the most significant factor. There isn’t much you could do with that that wouldn’t make it obvious that this is Palm Springs.”
A two-minute longer version of the commercial will be made available online the following day after it airs, according to Bednarik, for those who want to witness even more of the antics the Greek gods get up to.
Who is the singer of the 2021 BMW ad song?
Here you can see the brand-new “Power of Action – Higher Power” 2022 commercial for the BMW iX and BMW i4 electric cars, as well as details on the song and the artist.
The first-ever BMW iX and i4 are driven around a metropolis in this commercial as they pass people wearing clothing with environmental conservation themes, such as “Tomorrow is too late,” “Shape your future,” and “Make Earth cool again.”
The commercial ends with the slogans displayed on the screen, highlighting the BMW iX and BMW i4’s cleaner all-electric environmental credentials “The power of action is more important than the power of words in this situation. The iX and the i4, the pinnacle of electric vehicles “.
Coldplay, a British pop-rock band, have released a song called “Higher Power,” which is playing in the 2022 iX & i4 BMW commercial.
The song, which was made available for download in May, was co-written by each member of the quartet. One of the main reasons BMW selected this specific song for the ad campaign’s music may also have to do with the song’s words, “This joy is electrifying.”
You can listen to the full version of Higher Power in the official music video above from Coldplay’s YouTube channel in addition to streaming and downloading it.