Press Release: 09.02.2022.
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In the BMW iX EV Super Bowl commercial, Salma Hayek and Arnold Schwarzenegger play retired Greek gods.
The Greek gods Zeus and Hera are portrayed by Arnold Schwarzenegger and Salma Hayek Pinault in BMW’s newest Super Bowl commercial for the iX electric SUV.
A 60-second Super Bowl commercial for BMW’s new iX electric vehicle features Salma Hayek Pinault and Arnold Schwarzenegger as Greek gods.
The advertisement portrays the former governor of California and actor as Zeus, the sky god and monarch of the ancient Greek gods. Hayek is the goddess of women, childbirth, marriage, and family known as Hera.
The two make the decision to leave their jobs and relocate from Mount Olympus, the mythical location of the gods in Greece, to Palm Springs, California.
Zeus struggles to deal with humans and his new ordinary life, while Hera seems to be settling to life in the human realm just well. He reluctantly uses his abilities to assist people in charging electronic items even though he has trouble regulating a microwave and the electricity in his house.
The BMW iX, which goes on sale in American dealerships next month, fills that need. Zeus receives the electric SUV from Hera as he prepares to ride their miniature winged horse for a stroll. Zeus’ energy is restored by the vehicle, and the two continue their journey while belting out Eddy Grant’s 1980s hit song “Electric Avenue.”
Since 2015, BMW has not run an advertisement during the Super Bowl until this one. Back then, BMW also promoted a new EV and used the Eddy Grant song, but Katie Couric and Bryant Gumbel, the hosts of NBC’s “TODAY” show, were featured instead.
Goodby Silverstein & Partners, a San Francisco-based advertising agency, created the new advertisement.
It was made available online by BMW on Tuesday and will air during the third commercial break of the first quarter of the game on Sunday. This is it:
The electric SUV is actually given to Zeus in the advertisement just as he prepares to ride their miniature winged steed. The fabled beast was misidentified in an earlier edition.
Arnold Schwarzenegger, Salma Hayek Pinault, and the BMW iX in the BMW Super Bowl Ad
This year’s Super Bowl will be a big event for BMW. With an A-List cast that includes Salma Hayek Pinault and Arnold Schwarzenegger, the Bavarians are back. The star-studded commercial puts the BMW iX in the spotlight, which was something we had already planned. Bryan Buckley, a director who has been nominated for two Academy Awards, directed the BMW Super Bowl Ad. It will be broadcast during the third commercial break in the game’s opening frame.
The Greek god of lightning Zeus is portrayed by Arnold Schwarzenegger, and Hayek Pinault plays his wife, the goddess Hera, as they settle down in Palm Springs, California, after leaving Mount Olympus. Zeus’ troubles with earthly technology and his annoying mortal neighbors’ persistent requests for him to power their electric golf carts and hedge trimmers, however, quickly make retirement monotonous for Zeus. Hera, the story’s protagonist, has adjusted perfectly and is prospering in her retirement. She gives her husband an all-electric BMW iX as a gift in an effort to rekindle the thrill in his life, which soon restores her husband’s electric spirit. Zeus uses his electric power to turn the traffic lights green as the happy couple cruises down the street in their new BMW iX to Eddy Grant’s “Electric Avenue.”
The irony, according to Schwarzenegger, is that the supposedly unbreakable lightning deity is fighting with commonplace technology. Zeus is only struck by the immense power of electricity and is entirely revitalized when his intelligent wife gives him the gift of an all-electric BMW iX.
BMW’s primary U.S. creative firm, Goodby Silverstein & Partners, developed the advertisement. Hayek Pinault makes her Super Bowl debut in the commercial, and it’s also the first time she and Arnold Schwarzenegger have collaborated on a national commercial.
Hayek Pinault stated, “This is my first Super Bowl commercial—and the first time I’ve played a Greek goddess. “In a marriage, women make 75% of the decisions about how to spend the money, and in this advertisement, it is the woman who chooses the best car to help her husband get back on track. Although the advertisement is amusing, there is also some genuine human truth in it.”
In 2015, Katie Couric and Bryant Gumbel starred in BMW’s final Super Bowl commercial, which highlighted the BMW i3, another electric vehicle.
Watch as Arnold Schwarzenegger portrays Zeus in the most recent BMW Super Bowl ad.
Car manufacturers are doing everything in their power to sell their battery-powered automobiles as electric vehicles quickly expand beyond merely early adopters to the mass market.
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For its most recent Super Bowl ad for the electric iX, BMW chose Arnold Schwarzenegger, in which the former governor and terminator portrays Zeus, the Greek god of lightning. He is accompanied by Salma Hayek, who portrays his wife Hera and cheers him up by surprising him with the BMW iX.
In the 60-second commercial, Schwarzenegger portrays Zeus, a cranky character who retires to Palm Springs and occasionally steals his neighbors’ golf carts and hedge trimmers. He doesn’t appear content though, so Hera gives him an iX. Zeus is surprised by this and asks, “All-electric?” After singing a song, the pair drives off in an all-electric BMW iX.
Watch The BMW iX M60 Super Bowl Ad Starring Salma Hayek And Arnold Schwarzenegger
The BMW iX M60 is not only stylish, but it also rivals Tesla in terms of performance and is environmentally friendly.
Given that it will unveil its newest commercial during the Super Bowl and has enlisted the assistance of actors Salma Hayek, Ralf Moeller, and Arnold Schwarzenegger, the BMW iX M60 undoubtedly has big aspirations.
Furthermore, BMW Electric has also drawn inspiration from Greek mythology, with Moeller playing Poseidon and Schwarzenegger portraying Zeus and Hera, respectively. Here’s the skinny on why people think this Super Bowl’s ad is the best one yet.
Who is in the newest BMW advertisement?
A 60-second Super Bowl commercial for BMW’s new iX electric vehicle features Salma Hayek Pinault and Arnold Schwarzenegger as Greek gods. In the advertisement, Schwarzenegger plays Zeus, the ruler of the Greek gods, and Salma Hayek plays Hera, the goddess of women, marriage, and childbirth.
Where was the latest BMW ad shot?
According to a new BMW Super Bowl commercial, Zeus, also known as the god of the sky, retired from his position at Mount Olympus and relocated to Palm Springs.
Zeus, as portrayed by Arnold Schwarzenegger in the advertisement, is shown complaining about his quality of life in Palm Springs. He has been observed attempting to use a microwave while also charging his neighbor’s electric hedge trimmers using his lightning-throwing abilities. As a result of his frustration with trying to fix the lights in his mid-century modern home, he even creates a power outage in his new city.
However, things turn around when Salma Hayek Pinault’s character’s wife Hera gives him an electric BMW iX. Zeus is revitalized by the new vehicle, and the commercial ends with the couple taking a drive through downtown Palm Springs’ Palm Canyon.
In a statement to BMW, Schwarzenegger stated, “The fun is in this mythological god of lightning, who is meant to be unbreakable, battling with ordinary gadgets.” Zeus is only struck by the immense power of electricity and is entirely revitalized when his intelligent wife gives him the gift of an all-electric BMW iX.
In addition to playing the title character in “The Terminator,” Arnold Schwarzenegger served as governor of California from 1999 to 2003. He served as president until 2011.
According to a press release, the Bryan Buckley-directed 60-second ad will air during the third commercial break of the Super Bowl’s opening frame. The most recent BMW Super Bowl ad featured actors Bryant Gumbel and Katie Couric.
Visit Greater Palm Springs, the area’s coordinating tourism and marketing organization, was not engaged with the advertisement, according to Joyce Kiehl, director of communications.
Despite having the classic look of a Palm Springs advertisement, the majority of it was really shot in Los Angeles using a green screen, claims independent location manager and scout Aric Bednarik. Due to scheduling conflicts, Schwarzenegger and Hayek Pinault were unable to visit the city.
The shoot for the commercial’s Palm Springs-based scenes happened on December 4, the day following the Festival of Lights parade. Around 6:30 a.m., scenes of downtown Palm Springs were captured, and it took about two hours. According to Bednarik, the Palm Springs Police Department intermittently controlled traffic so that the two Greek gods might be seen driving down Palm Canyon Drive. The automobile would pass a traffic light for around two minutes at a time.
A piece of a scene involving Zeus and Hera playing golf was filmed at Indian Canyons Golf Resort.
The golf course was crucial to include since it personifies Palm Springs, according to Bednarik. “The major roadway was actually the most significant factor. There isn’t much you could do with that that wouldn’t make it obvious that this is Palm Springs.”
A two-minute longer version of the commercial will be made available online the following day after it airs, according to Bednarik, for those who want to witness even more of the antics the Greek gods get up to.
The actors in the BMW commercial are who?
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Since the 1970s, when Arnold Schwarzenegger won the Mr. Olympia physical competition year after year and rose to fame as a bodybuilder before transitioning to acting, people have been comparing him to a Greek deity. It becomes official with the Terminator actor’s most recent performance as Zeus, the lightning deity.
You can now watch the complete advertisement, which also stars Salma Hayek as Zeus’ wife, the goddess Hera, and which Schwarzenegger first revealed in a brief sketch where a barista fails to pronounce his name correctly.
The king and queen of the gods (dressed in full sword-and-sandal fashion) decide that it is time for them to retire and move from Mount Olympus to somewhere a bit more commonplace: Palm Springs, in the Super Bowl ad. Schwarzenegger’s Zeus, however, finds himself having to utilize his lightning skills over and over to help their new friends and neighbors with their finicky equipment, to his increasing degrees of annoyance. It’s not all golf and walking their pet Pegasus, either.
Hayek’s Hera gives Zeus a new car because she thinks he needs a “pick-me-up”: the BMW iX, “the ultimate electric driving machine,” which won’t need any lightning strikes to start. The final image of the TV ad shows Zeus and Hera driving lazily through Palm Springs while humming “Electric Avenue” by Eddy Grant.
It’s pretty cool to see Schwarzenegger and Hayek playing the mythological figures on screen, even if it is only for a brief period of time. Anyone who knows even the slightest bit about ancient Greek mythology will be able to tell you that Zeus and Hera were not the sort of couple to comfortably retire together—infidelity, illegitimate children, and blood-soaked vengeance were more their thing.
British freelancer and journalist Philip Ellis writes on pop culture, relationships, and LGBTQ+ issues. Man Repeller, GQ, Teen Vogue, and MTV have all featured his work.
In the BMW Road Home commercial, who plays the actor?
Playing the role of god, Salma Hayek Pinault and Arnold Schwarzenegger drive their own electric BMW and unleash lightning in a wealthy retirement home.
Who else appears with Arnold Schwarzenegger in the most recent BMW ad?
Have you ever considered what might occur if Zeus stepped down from Mount Olympus?
In a funny new Super Bowl 2022 commercial for its all-electric vehicle, the BMW iX, BMW recreated the Greek god Zeus with a little help from Arnold Schwarzenegger as Zeus and Salma Hayek as his wife, Hera.
Zeus is navigating life as he moves from Mount Olympus to Palm Springs during the 30-second spot. His efforts to acclimate to retired life on Earth include learning to use the many electric powered devices he must now use in place of relying solely on his own abilities.
Zeus may not have anticipated everything about life on Earth. He can’t even enjoy a swim in his pool or a round of golf without someone asking him for help to jump start their golf carts or yard tools with a little of his magic touch. At one point, he struggles to operate a microwave by manually punching the buttons.
“I’m done now! I’m through with this location! “He says in frustration at one point, which Hera finds hilarious. The city’s electricity is mistakenly lost as he attempts to operate the light switch in his house in the following scene, which suggests that his rage has grown.
Hera resolves to buy her husband an all-electric vehicle after observing his mounting dissatisfaction with life on Earth.