The Greek gods Zeus and Hera are portrayed by Arnold Schwarzenegger and Salma Hayek Pinault in BMW’s newest Super Bowl commercial for the iX electric SUV.
A 60-second Super Bowl commercial for BMW’s new iX electric vehicle features Salma Hayek Pinault and Arnold Schwarzenegger as Greek gods.
The advertisement portrays the former governor of California and actor as Zeus, the sky god and monarch of the ancient Greek gods. Hayek is the goddess of women, childbirth, marriage, and family known as Hera.
The two make the decision to leave their jobs and relocate from Mount Olympus, the mythical location of the gods in Greece, to Palm Springs, California.
Zeus struggles to deal with humans and his new ordinary life, while Hera seems to be settling to life in the human realm just well. He reluctantly uses his abilities to assist people in charging electronic items even though he has trouble regulating a microwave and the electricity in his house.
The BMW iX, which goes on sale in American dealerships next month, fills that need. Zeus receives the electric SUV from Hera as he prepares to ride their miniature winged horse for a stroll. Zeus’ energy is restored by the vehicle, and the two continue their journey while belting out Eddy Grant’s 1980s hit song “Electric Avenue.”
Since 2015, BMW has not run an advertisement during the Super Bowl until this one. Back then, BMW also promoted a new EV and used the Eddy Grant song, but Katie Couric and Bryant Gumbel, the hosts of NBC’s “TODAY” show, were featured instead.
Goodby Silverstein & Partners, a San Francisco-based advertising agency, created the new advertisement.
It was made available online by BMW on Tuesday and will air during the third commercial break of the first quarter of the game on Sunday. This is it:
The electric SUV is actually given to Zeus in the advertisement just as he prepares to ride their miniature winged steed. The fabled beast was misidentified in an earlier edition.
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Salma and Arnie display the electrified BMW.
The amazing electric luxury SUV, the BMW iX, will be on display during the first quarter of the Super Bowl before going on sale in a month. Salma Hayek Pinault and Arnold Schwarzenegger are featured in the commercial that BMWBLOG singles out. The two actors portray the Greek deities Zeus and Hera, who left Mount Olympus for a calm existence in Palm Springs, California.
During the Super Bowl, BMW will promote the iX electric SUV with Arnold Schwarzenegger portraying Zeus and a flying miniature horse dubbed “Peggy.”
On February 13, if you watch the first quarter of the Super Bowl, you’ll be able to see a new commercial from BMW promoting its iX SUV before it goes on sale in the US next month. Zeus and Hera, played by Arnold Schwarzenegger and Salma Hayek Pinault, negotiate their retirement from reigning the gods of Mount Olympus in the :60 commercial. In addition, they keep a cute little Pegasus as a pet.
BMW is a venerable carmaker that isn’t quite “all-in” on electric cars, but it is transitioning there anyway. In fact, it still intends to use combustion in 50% of its cars through 2030. Nevertheless, it has set forth strategies for reducing emissions over the full life cycle of its combustion cars.
BMW unveiled the costs and technical specifications for two of its upcoming i4 EV sedans in the US last June. Both the BMW iX SUV and this new all-electric variant, both of which are currently up for pre-order.
The i4 started shipping abroad in the fall of last year, but it won’t be on the market in the US until March, when the iX will be. However, you may witness the BMW iX in action before that at the 2018 Super Bowl.
Schwarzenegger appears in the BMW iX Super Bowl commercial.
BMW’s electric iX, which will go on sale in the US next month, will have a 60-second ad during the Super Bowl next Sunday. The Greek god Zeus and his consort, the goddess Hera, are portrayed by Arnold Schwarzenegger and Salma Hayek Pinault, respectively. The space is currently accessible online.
The 60-second commercial, which was created by Goodby Silverstein & Partners and was shot by Bryan Buckley, will run during the third quarter’s commercial break. The Greek god of lightning Zeus is portrayed by Arnold Schwarzenegger, and Hayek Pinault plays his wife, the goddess Hera, as they settle down in Palm Springs, California, after leaving Mount Olympus. Zeus’ troubles with earthly technology and his annoying mortal neighbors’ persistent requests for him to power their electric golf carts and hedge trimmers, however, quickly make retirement monotonous for Zeus. Hera, the story’s protagonist, has adjusted perfectly and is prospering in her retirement. Zeus receives a gift of an electric BMW iX from her in an effort to liven up a bit.
Arnold Schwarzenegger, Salma Hayek, And The BMW iX Star In A Super Bowl Ad
When they’re done ruling from Mount Olympus, where do Greek gods and goddesses retire to? Why not Palm Springs, California, with its gorgeous weather? The Coachella Valley is the destination for Zeus, the Greek god of lightning, and his wife Hera, played by Arnold Schwarzenegger and Salma Hayek Pinault, respectively. However, Zeus finds it difficult to settle into retirement. Zeus isn’t finding retirement the restorative reprieve that it should be because of his encounters with consumer electronics and his neighbors, who have a habit of constantly interrupting him while he’s floating in the pool or lining up a putt on the greens when they need a fast zap of electricity.
Up until Hera discovers the new BMW iX, which is the ideal answer to her husband’s retirement issue. The story ends with Zeus and Hera traveling through their desert enclave while Zeus zaps the red traffic lights in front of them with a bolt of lightning from his fingers to turn them green so they can continue traveling. It is clear that they are fired up by the prospect of the all-electric powerhouse that is the iX.
The first Super Bowl commercial for BMW in seven years has a plot like this. The two-minute director’s edit of the 60-second ad, which originally ran during the third commercial break of the first quarter of yesterday’s game, was uploaded to the BMW USA YouTube account today.
The irony, according to Schwarzenegger, is that the supposedly unbreakable lightning deity is fighting with commonplace technology. Zeus is only struck by the immense power of electricity and is entirely revitalized when his intelligent wife gives him the gift of an all-electric BMW iX.
Schwarzenegger may seem like an obvious fit for the role of a Greek god, but endorsing an all-electric SAV is a departure for the famed actor, who was previously associated with driving a variety of Hummers and Humvees and smoking cigars. In any case, Schwarzenegger and the BMW iX seem to be a great match, especially when they are singing the words of Electric Avenue by Eddy Grant while driving.
Hayek Pinault stated, “This is my first Super Bowl commercial—and the first time I’ve played a Greek goddess. “In a marriage, women make 75% of the decisions about how to spend the money, and in this advertisement, it is the woman who chooses the best car to help her husband get back on track. Although the advertisement is amusing, there is also some genuine human truth in it.”
The commercial was created by Goodby Silverstein & Partners, and it was directed by Bryan Buckley, who has been nominated for two Academy Awards. BMW’s top U.S. creative firm is Goodby Silverstein & Partners, and throughout the years, Buckley has contributed to more than 65 Super Bowl advertisements.
According to Jens Thiemer, senior vice president of customer and brand development at BMW AG, “all-electric mobility is at the very heart of the BMW brand.” “In front of one of the largest television audiences in the world, when viewers tune in as much for the advertisements as they do for the game, is the best possible setting in which to make this remark. We are able to introduce the new BMW iX to the globe in a memorable and powerful way thanks to Arnold and Salma.”
Watch The BMW iX M60 Super Bowl Ad Starring Salma Hayek And Arnold Schwarzenegger
The BMW iX M60 is not only stylish, but it also rivals Tesla in terms of performance and is environmentally friendly.
Given that it will unveil its newest commercial during the Super Bowl and has enlisted the assistance of actors Salma Hayek, Ralf Moeller, and Arnold Schwarzenegger, the BMW iX M60 undoubtedly has big aspirations.
Furthermore, BMW Electric has also drawn inspiration from Greek mythology, with Moeller playing Poseidon and Schwarzenegger portraying Zeus and Hera, respectively. Here’s the skinny on why people think this Super Bowl’s ad is the best one yet.
Who appears in the 2022 BMW iX commercial?
The iconic actor Arnold Schwarzenegger and Academy Award nominee Salma Hayek Pinault appear in the star-studded advertisement, which was made by two-time Academy Award nominee Bryan Buckley.
In the BMW iX commercial, who is the girl?
Have you ever considered what might occur if Zeus stepped down from Mount Olympus?
In a funny new Super Bowl 2022 commercial for its all-electric vehicle, the BMW iX, BMW recreated the Greek god Zeus with a little help from Arnold Schwarzenegger as Zeus and Salma Hayek as his wife, Hera.
Zeus is navigating life as he moves from Mount Olympus to Palm Springs during the 30-second spot. His efforts to acclimate to retired life on Earth include learning to use the many electric powered devices he must now use in place of relying solely on his own abilities.
Zeus may not have anticipated everything about life on Earth. He can’t even enjoy a swim in his pool or a round of golf without someone asking him for help to jump start their golf carts or yard tools with a little of his magic touch. At one point, he struggles to operate a microwave by manually punching the buttons.
“I’m done now! I’m through with this location! “He says in frustration at one point, which Hera finds hilarious. The city’s electricity is mistakenly lost as he attempts to operate the light switch in his house in the following scene, which suggests that his rage has grown.
Hera resolves to buy her husband an all-electric vehicle after observing his mounting dissatisfaction with life on Earth.
Who plays the lead role in the latest BMW ad?
In his Super Bowl 2022 commercial, Arnold Schwarzenegger is channeling the power of Zeus. The 74-year-old actor appears in a Super Bowl advertisement for BMW’s iX electric vehicle.