Bayerische Motoren Werke GmbH, better known by the abbreviation BMW, was founded in Munich in 1917 and is the parent company of BMW.
What Does BMW’s Initial Capitalization Mean?
A: BMW, or Bavarian Motor Works in English, stands for Bayerische Motoren Werke. If your knowledge of geography is lacking, Bavaria is a southern German state where BMW first began producing aviation engines in 1917. BMW, Mini, and Rolls-Royce currently make up the BMW group, which has its corporate headquarters in Munich, the capital of Bavaria.
If Bavarian Motor Works is too formal for you, the German automaker’s high-end models are more commonly referred to as Bimmer. The business also considers itself to be “the ultimate driving machine,” at least in accordance with its long-running American advertising campaign.
According to the company’s official biography, “Rolls-Royce Motor Cars NA, LLC started selling cars in 2003, and BMW of North America, LLC has been operating in the country since 1975. The BMW Group in the US has expanded to include marketing, sales, and financial service organizations for the BMW brand of motor vehicles in the US, including motorcycles, the MINI brand, and the Rolls-Royce brand of Motor Cars; Designworks, a strategic design consultancy based in California; and technicolor
BMW
With its headquarters in Munich, Bavaria, Germany, Bayerische Motoren Werke AG, also known as BMW (German pronunciation: [,be:?em’ve](listen)), is a global producer of high-performance luxury cars and motorbikes. The company was established in 1916 to develop airplane engines, which it did from 1917 to 1918 and once more from 1933 to 1945.
BMW, Mini, and Rolls-Royce are the brands used to advertise automobiles, and BMW Motorrad is used to promote motorbikes. With 2,279,503 vehicles manufactured in 2017, BMW ranked as the fourteenth-largest automaker in the world. The business has a long history in motorsport, particularly in touring vehicles, sports cars, and the Isle of Man TT.
In addition to producing cars in Germany, Brazil, China, India, Mexico, the Netherlands, South Africa, the United Kingdom, and the United States, BMW has its headquarters in Munich. Following investments made by the brothers Herbert and Harald Quandt in 1959 that kept the business from going bankrupt, the Quandt family has been a long-time shareholder of the company (with the remainder shares being owned by the public float).