Bayerische Motoren Werke GmbH is known as BMW. In 1917, the Munich company Rapp-Motorenwerke was transformed into BMW.
What Does BMW’s Initial Capitalization Mean?
A: BMW, or Bavarian Motor Works in English, stands for Bayerische Motoren Werke. If your knowledge of geography is lacking, Bavaria is a southern German state where BMW first began producing aviation engines in 1917. BMW, Mini, and Rolls-Royce currently make up the BMW group, which has its corporate headquarters in Munich, the capital of Bavaria.
If Bavarian Motor Works is too formal for you, the German automaker’s high-end models are more commonly referred to as Bimmer. The business also considers itself to be “the ultimate driving machine,” at least in accordance with its long-running American advertising campaign.
From the official bio of the business: “Since 1975, BMW of North America, LLC has operated in the US. In 2003, Rolls-Royce Motor Cars NA, LLC started selling cars. The BMW Group has expanded its operations in the United States to include marketing, sales, and financial service companies for the BMW brand of motor vehicles, including motorcycles, the MINI brand, and the Rolls-Royce brand of motor cars; Designworks, a strategic design consultancy with headquarters in California; technology offices in Silicon Valley, Chicago, and various other operations across the nation. All X5 and X3 Sports Activity Vehicles, as well as the X6 and X4 Sports Activity Coupes, are produced at BMW Production Co., LLC in South Carolina. This facility is a component of the BMW Group’s global manufacturing network. The 344 BMW passenger car and BMW Sports Activity Vehicle centers, 153 BMW motorcycle retailers, 127 MINI passenger car dealers, and 36 Rolls-Royce Motor Car dealers are the networks through which the BMW Group sales organization is represented in the United States. The North American sales headquarters for the BMW Group is situated in Woodcliff Lake, New Jersey, under the name BMW (US) Holding Corp.”
BMW
With its headquarters in Munich, Bavaria, Germany, Bayerische Motoren Werke AG, also known as BMW (German pronunciation: [,be:?em’ve](listen)), is a global producer of high-performance luxury cars and motorbikes. The company was established in 1916 to develop airplane engines, which it did from 1917 to 1918 and once more from 1933 to 1945.
BMW, Mini, and Rolls-Royce are the brands used to advertise automobiles, and BMW Motorrad is used to promote motorbikes. With 2,279,503 vehicles manufactured in 2017, BMW ranked as the fourteenth-largest automaker in the world. The business has a long history in motorsport, particularly in touring vehicles, sports cars, and the Isle of Man TT.
In addition to producing cars in Germany, Brazil, China, India, Mexico, the Netherlands, South Africa, the United Kingdom, and the United States, BMW has its headquarters in Munich. Following investments made by the brothers Herbert and Harald Quandt in 1959 that kept the business from going bankrupt, the Quandt family has been a long-time shareholder of the company (with the remainder shares being owned by the public float).