According to BMW, sales of the BMW brand in the United States were 93,031 vehicles in the fourth quarter of 2021, a 5.8% drop from the 98,750 vehicles sold in the same period of 2020. Compared to the 278,732 vehicles sold in 2020, total sales of the BMW brand in 2021 climbed by 20.8 percent to 336,644.
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Data & Trends for BMW Sales in the US Automotive Market
Until Mercedes-Benz overtook BMW in 2013, BMW was the best-selling premium brand in the US in 2011, 2012, 2014, and 2015. Prior to it, Lexus had held the crown for 11 straight years. From 2016 to 2018, Mercedes had reclaimed the top spot, but in 2019, BMW came back strongly to recover the position.
With the exception of the compact X1, BMW presently assembles all of its crossovers and SUVs at Spartanburg, South Carolina, where it has been producing automobiles since 1994. The facility is the second-largest by volume for the company. It imports its additional models for the US market from Europe.
For a long time, the BMW 3 series and 4 series midsized sedan, coupe, and convertible were the brand’s best-selling vehicles in the US. However, in 2019, the X3 compact SUV won that honor as the proportion of crossovers in BMW’s US sales climbed steadily from just under 22% in 2010 to 58% in 2019.
With 44,442 units sold in 2019, the United States is the largest market for BMW M sports vehicles.
BMW USA sold 336,444 automobiles in 2021, a 20.8% increase.
2021 has been a successful year for BMW in North America despite being a difficult year. In comparison to the 278,732 vehicles sold in 2020, BMW USA sales climbed by 20.8%, or 336,644 units. BMW brand sales in the United States were 93,031 automobiles in the fourth quarter of 2021, a 5.8% down from the 98,750 vehicles sold in the fourth quarter of 2020. The sales lifecycle in 2021 was hampered by inventory problems, but the Bavarians overcame them.
Sales of the formerly well-known MINI brand rose in 2021 as well. In comparison to the 8,549 automobiles sold in the fourth quarter of 2020, the U.S. subsidiary sold 7,860 vehicles in the fourth quarter of 2021, a decline of 8.1%. In comparison to the 28,138 vehicles sold in 2020, MINI brand sales for the entire year 2021 climbed by 6.4% on a total of 29,930 vehicles sold.
Sebastian Mackensen, president and CEO of BMW of North America, said, “We are happy of the achievements we accomplished in another extraordinary year and look forward to building on that as we accelerate our electric vehicle plan in 2022. “As we try to meet the high demand for BMW automobiles in the U.S., I would like to congratulate our dealers for their adaptability and resilience, as well as our consumers for their commitment to our brand.”
- In comparison to the same quarter a year prior, 23,180 BMW Certified Pre-Owned automobiles were sold during the fourth quarter of 2021. Sales of BMW Certified Pre-Owned vehicles reached 109,743 for the entire year 2021, a 1.1% rise over the 108,593 vehicles sold in 2020.
- In comparison to the same quarter a year prior, 1,720 MINI Certified Pre-Owned automobiles were sold during the fourth quarter of 2021. Sales of MINI Certified Pre-Owned automobiles reached 10,527 for the entire 2021 calendar year, a 10.9% rise from the 9,490 vehicles sold in 2020.
BMW outsold Tesla in terms of sales in the United States in 2021.
According to AutoNews, which cited recently revealed Experian data on U.S. vehicle registrations, BMW of North America sold more high-end vehicles than Tesla, an electric vehicle manufacturer based in California, in 2021. The electric vehicle manufacturer ranked second, ahead of Lexus and Mercedes-Benz. According to a survey released this week by Experian, Tesla had 342,412 new cars registered in the United States in 2021 compared to 347,453 for BMW. In other words, Tesla had 5,041 less sales than BMW. Since Tesla does not release sales data per market, the data is solely based on vehicle registrations.
However, the analysis of the data may contain certain gaps. “Sales and registration numbers don’t track exactly,” the same outlet claims. The cause is that a car sold in one month could be registered in the months that follow. Furthermore, if precise numbers are unknown, registration data may include estimations. This is the rationale behind a prior analysis that placed Tesla ahead of BMW in 2021 last week. With 352,471 automobiles sold in the United States, Cox Automotive gave Tesla the advantage over BMW. Regardless of the winner from the previous year, it was a close race.
Tesla registrations increased by 71% in 2021, yet BMW registrations only increased by 24%. 336,644 units were officially reported by BMW USA. Mercedes came in second with 276,102 sales, while Lexus reported selling 304,475 cars. Thanks to its planned plants in Austin and Berlin, Tesla expects a significant growth of at least 50% in 2022. The Model Y and the Cybertruck will be created by the latter.
For both Tesla and BMW, crossovers topped the total sales statistics. With 169,325 registrations, the Model Y was Tesla’s best-selling EV in the United States in 2017. Model 3 came in second with 151,599 registrations. 179,840 light trucks were sold by BMW in 2021, a 23 percent increase from the previous year.
A lot will happen in 2022, especially with BMW introducing new electric automobiles to the market. The first-ever BMW 7 Series electric vehicle, the i7, will debut later this year. The BMW i4 and iX crossover models will debut in March.
BMW’s presence in the US
The “Stars and Stripes” X5 is shown at the BMW Zentrum (visitor center) at the Spartanburg facility (E53).
Since 1956, BMW vehicles have been legally sold in the US, and since 1994, they have also been produced here. In 1975, the first BMW dealership in the US opened its doors. BMW ranked as the 12th best-selling brand in the US in 2016.
With a current production rate of almost 1,500 automobiles per day, the BMW manufacturing facility in Greer, South Carolina, has the greatest production volume among all BMW facilities globally. The Spartanburg facility manufactures the SUV models X3, X4, X5, X6 and X7.
BMW’s North American businesses include include sales, marketing, design, and financial services operations in the United States, Mexico, Canada, and Latin America, in addition to the South Carolina manufacturing unit. BMW’s North American headquarters are situated in Woodcliff Lake, New Jersey, at 300 Chestnut Ridge Road. Dublin, Ohio serves as the company’s North American headquarters for its sizable financial services subsidiary, which is in charge of captive lending for BMW automotive, BMW Motorsport, and Rolls-Royce vehicles when customers choose to lease the cars or decide to finance them directly through the business.
Mercedes or BMW sell more automobiles in the US?
BMW AG outsold rivals Mercedes-Benz and Lexus in 2021, taking the top spot in U.S. luxury car sales for a third year in a row thanks to its efforts to deal with the chip shortage that is wreaking havoc on the auto sector.
With a significantly larger margin than when the two were neck-and-neck during the pandemic shutdowns of 2020, the manufacturer of the X5 SUV and 3 Series sedan outsold Mercedes by 32,705 units in the fourth quarter and more than 60,000 vehicles for the entire year. Mercedes sales increased by less than 1%, while BMW deliveries increased by 21% to 336,644.
In 2020, how many BMW automobiles will be sold?
BMW Group India, a luxury vehicle manufacturer, announced on Tuesday that it will deliver 8,876 automobiles (BMW and Mini) and 5,191 motorbikes in 2021, marking the company’s highest increase in a decade.
According to a statement from the firm, Mini India sold 640 units while BMW India sold 8,236 vehicles. In 2020, the company sold 6,604 units under the BMW and Mini brands.
How many BMWs are sold in the US annually?
According to BMW, sales of the BMW brand in the United States were 93,031 vehicles in the fourth quarter of 2021, a 5.8% drop from the 98,750 vehicles sold in the same period of 2020. Compared to the 278,732 vehicles sold in 2020, the total sales of the BMW brand in 2021 were up 20.8 percent to 336,644.
In 2021, how many BMW automobiles were sold?
Globally, more than 2.5 million vehicles were shipped by Bayerische Motoren Werke AG (BMW) in 2021. BMW’s top brands include Rolls Royce, MINI, and BMW (automobiles and motorcycles).
Which BMW model sells the most units?
It may appear that BMW has lost its way and is now producing SUVs rather than the compact sports sedans and coupes we’ve come to know and love as its portfolio expands and SUVs gain importance. But when you truly examine the data, you can see some positive trends for true BMW fans.
The 3 Series and 4 Series were BMW’s best-selling models last year, with the company selling 490,969 units of each. The X3/X4 siblings, which sold roughly 414,000 vehicles, were the next best-selling BMWs, with about 76,000 more units sold. A 16 percent rise in sales over the prior year may be seen in the 490,000 3 Series/4 Series vehicles sold.
The 5 Series/6 Series (326,212), the X1/X2 (311,928), and the 1 Series/2 Series were the models that came after the BMW 3 Series/4 Series and X3/X4 and X3/X4 (265,964). Interestingly, despite the BMW iX/i3/i8 and Z4 going out of production, the Z4 (14,778) had even less sales than the dead-last BMW vehicle.
The BMW 3 Series and 4 Series are small-ish, sporty sedans and coupes that are meant to be the company’s mainstays. The 2002 BMW was the vehicle that established the firm as what it is today. It is now a 3 Series corporation because the 3er is the logical replacement for the original 2002. Something would be amiss if the 3 Series and its 4 Series brothers weren’t the brand’s best-selling model.
A further surprise is that the 3 Series and 4 Series models together accounted for the majority of 2021’s BMW sales. Currently, SUVs rule the market, and the BMW X3/X4 would have been my first visitor. However, it’s tremendously exciting to see the BMW 3 Series take the lead for the brand and that in 2021, the 3 Series was preferred by more people globally than the X3. especially when vehicles like the Tesla Model 3 are stealing BMW customers.
The following year, sales for BMW should also increase. The BMW 3 Series is going to receive its LCI facelift, which will include some design, interior, and maybe technological modifications to keep the 3er current until this generation completes its life cycle.
How common is BMW in America?
A total of 336,644 automobiles were sold under the BMW brand in the USA for the entire year 2021, a 20.8% increase over the 278,732 vehicles sold in 2020 and around 12,000 more vehicles than were sold in 2019.
In the USA, sales of BMW light trucks (SUVs) and passenger automobiles both saw significant growth in 2021. Compared to 2019, car sales were down by about 8,000 units, whereas SUV sales in 2021 were up by more than 20,000 units.
The X3 and X5 were the two most popular BMW vehicles in the US in 2021, and the 3-Series was the best-selling BMW passenger car. 60% of 2021 sales were made up of Sports Activity Vehicles from the whole BMW X Model lineup.
The first electric-only BMW iX and i4 deliveries in the USA began in the fourth quarter of 2021.
Which nation purchases the most BMWs?
China was BMW’s top sales market for the fiscal year of 2021. Around 33.6% of sales of Rolls-Royce, BMW, and MINI were made in China. In the fiscal year 2021, almost 848,000 of these vehicles were purchased by Chinese consumers. This is more than twice as many automobiles as German drivers purchased.
In 2021, BMW sales in the US recovered, with overall quarter-over-quarter growth higher than in 2020. This sales performance is mostly driven by sales of products bearing the BMW brand, as the group’s MINI business did not achieve the same success. Even though BMW’s little MINI hatchbacks were never destined to dominate the American market, nobody at BMW could have predicted the weak and disappointing sales numbers of May 2019: MINI sales fell 33.2 percent from May 2018 to May 2019. The luxury automobile manufacturer’s 2020 revenue also showed sluggish year-over-year growth in the US market and declining growth in the European market. However, it should be noted that 2021 saw an increase over 2020 in BMW’s overall year-end sales in the United States.