- Postal code: 80788 Munchen, Germany, Petuelring 130
- 300 Chestnut Ridge Road, Woodcliff Lake, New Jersey 07677, USA
- Telephone: 1-800-831-1117
- Customer Relations email address: bmwusa.com
- 134,682 people work there.
- Founded: 7 March 1916
In This Article...
BMW
Founded in 1916, Bayerische Motoren Werke AG is a German luxury automobile, motorbike, and engine manufacturing corporation. Its acronym, BMW, is most commonly used. German state of Bavaria’s capital city is Munich. Rolls-Royce Motor Cars’ parent company, BMW, also owns Mini automobiles. BMW manufactures motor vehicles under the BMW Motorsport division, motorcycles under the BMW Motorrad brand, plug-in electric vehicles under the BMW I sub-brand, and standard BMW models under the “iPerformance” model designation. One of the world’s top producers of luxury vehicles, it. A part of the Euro Stoxx 50 stock market index is the firm.
BMW Corporate Office Address
The American state of New Jersey is home to the BMW corporate office. It is simple to get there, and the customer service is excellent.
The corporate headquarters of BMW has a single official webpage. You can view the most recent news, the executive team in place, the newest BMW vehicles, contact support, and many other things. -> Link
The top management team of BMW is in charge of making crucial choices for the business. Additionally, you can get in touch with them to report problems, escalate problems, or join the business.
How may I lodge a grievance with BMW USA?
- Dial 1-844-4GENIUS to reach the BMW Genius Hotline (New Product Customer Care).
- Send an email to bmwgenius@bmwusa.com for the BMW Genius Hotline (New Product Customer Care).
- To reach customer service, dial (800) 831-1117.
How can I submit a BMW warranty claim?
Yes, your BMW warranty is valid outside of the United Kingdom. If your BMW needs to be repaired outside of the UK during the first 24 months of the warranty, you can take it to any Authorized BMW Center or BMW Service Authorized Workshop. When a warranty repair is necessary while you are traveling, the work should be done by a BMW Service Authorized Workshop or an Authorized BMW Center. When you return to the UK, you should get in touch with your nearby BMW Center, and they will handle the warranty claim. Please be aware that the AUC warranty only applies to the UK.
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Who are the customers of BMW?
The premium car maker divides its selection into categories based on behavioral, psychographic, and demographic characteristics.
A typical BMW consumer is between the ages of 35 and 50, is doing well in his or her job, enjoys aspirational products, and places a high value on his or her own social standing. These folks look for advantages like supremacy, performance, dependability, and quality.
BMW aims to attract clients from upper class socioeconomic groups since they are the ones who can buy a BMW and will also value the work of art. As the leader in the world, BMW has established a reputation as a premium, technologically cutting-edge, high-performance, and exclusive automaker.
What businesses fall under BMW?
The BMW Group is the top premium vehicle and motorcycle manufacturer in the world and also offers top-notch financial and mobility services through its four brands, BMW, MINI, Rolls-Royce, and BMW Motorrad. The BMW Group has a global sales network in more than 140 countries, and its production network consists of 31 production and assembly facilities in 15 countries.
The BMW Group sold more than 169,000 motorcycles and over 2.3 million passenger cars in 2020. On revenues of EUR 104.210 billion, the profit before tax for the 2019 fiscal year was EUR 7.118 billion. A total of 126,016 people worked for the BMW Group as of December 31, 2019.
Long-term planning and ethical behavior have always been the cornerstones of the BMW Group’s success. As a result, the company has made resource conservation a core component of its strategy, as well as thorough product accountability and ecological and social sustainability across the whole value chain.
Who is BMW USA’s CEO?
BMW of North America, LLC’s (BMW NA) President and CEO and Head of the BMW Group Region Americas is Sebastian Mackensen. In these capacities, Mackensen is in charge of all aspects of BMW Group operations for the BMW, MINI, and Motorrad brands in the United States.
Before taking on overall responsibility for the British brand in 2015, Mackensen started his career with the BMW Group in 2013 as the president of the global sales department for the MINI brand. Since October 2018, he has effectively run the BMW and MINI companies in Germany, including the factory-owned dealerships. Mackensen spent many years working for various premium automobile manufacturers in Spain and the US before joining the BMW Group. He was in charge of another premium auto brand’s Americas region at the time. The German American Chamber of Commerce, Inc. has Mackensen on its board of directors.
Where in the USA is the BMW factory?
Let’s get right to the point: the crossover models BMW X3, X3M, X4, X4M, X5, X5M, X6, X6M, and X7 are all made in the US. This is done in order to supply one of the most sought-after vehicle categories marketed here. The BMW Zentrum Manufacturing Plant in Greer, South Carolina, which is the only BMW production facility in the country, produces each of these models. Due to Greer’s location in the Greater Spartanburg Area, this plant is also frequently referred to as the Spartanburg Plant.
The BMW US Manufacturing Company manages the facility. Design, financial services, marketing, and sales are some of the additional BMW North American businesses. These businesses serve not just the United States but also Canada, Mexico, and Latin America. You must buy one of the aforementioned crossover models if you want a BMW made in the United States, but be wary of the X3 because it is also made at BMW’s Rosslyn Plant in South Africa.
How does BMW interact with its clients?
In order to communicate its marketing message to the representatives of the target customer segment, BMW Group employs a variety of components of the marketing communication mix, such as print and media advertising, sales promotions, events and experiences, public relations, and direct marketing in an integrated manner. The marketing strategy for the BMW Group focuses on the innovative features and high level of digitalization of its automobiles. According to the graph below, the BMW Group spent USD 291.4 million on advertising in 2014, a modest increase from the prior years.
How can I tell if my BMW is still covered under warranty?
The only reliable approach to determine your vehicle’s factory warranty if you cannot locate the VIN number is to contact or go to your neighborhood dealership. They can tell you exactly what is and is not covered, if anything at all, but they will require the VIN number to dig up the details.
How will I receive my BMW payoff?
Call 1 (866) 845-3079 toll-free. Make a collect call to international at (701) 461-2543. Visit the Message Center to send us a message about your financial services account or vehicle.
How many people work for BMW?
The global workforce of the BMW Group in fiscal year 2021 was estimated to be 118,909 workers. This number is significantly lower than those of other automakers: In 2021, General Motors employed about 157,000 workers.
What nullifies the BMW warranty?
I want to change a couple things with my BMW. It is still covered under warranty at the moment, but I don’t want to unintentionally void it by performing any of these changes. Do certain modifications or other actions nullify a BMW warranty?
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A modification that results in mistakes or issues with components of the automobile covered by the initial BMW warranty is the only thing that could void the warranty. For instance, if replacing the exhaust system or changing a turbocharger for a supercharger results in the failure of a covered component, the warranty may be nullified.
The guarantee wouldn’t be nullified, though, if you switched to larger wheels or tires, tinted your windows, or covered your taillights in black. The Magnuson-Moss Warranty Act of 1975 provides federal protection for warranties, so as long as you don’t harm other components, you should be fine to go.
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