Even while deliveries of electric vehicles increased during the same period, BMW AG reported an almost 20% fall in sales in the second quarter. The Munich-based automaker reported Friday a 28% reduction in China and a drop in sales to around 563,536 BMW, Mini, and Rolls Royce automobiles. Sales dropped by almost one-fifth in both Europe and the US.
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BMW sales fell by 7.3% in the first quarter of 2022, although demand for M cars rose.
The sales figures for the year’s first quarter, when the BMW core brand delivered 519,796 vehicles, have been released. Although a considerable drop of 7.3% from Q1 2021, it is reasonable given the challenging supply scarcity situation. The 4 Series was one specific high point between January and March, with sales nearly doubling year over year to 27,704 units.
Despite BMW’s decline, the M division had a strong first quarter with sales up 3.1% to 39,055 cars. It’s important to note that the German luxury brand considers sales of M Performance vehicles in addition to the full-fat M models. As an illustration, the business is pleased to say that the Mexican-built M240i xDrive is off to a good start. The M3 and M4 continue to “enjoy remarkable popularity,” as well.
BMW wants to remind us that the M branch will be 50 years old in 2022. Beginning with the M4 CSL next month, a plethora of goods will be released to commemorate the milestone. Before the year is up, an M3 Touring will be unveiled. The wacky Concept XM, a plug-in hybrid SUV with well over 700 horsepower, will also go into production.
Shipments to customers for BMW Motorrad increased by an amazing 11.3% in Q1 2022 to reach 47,403 units. As a result, the motorcycle division posted its best first-quarter performance ever.
Less than a week after BMW USA released its own numbers, the company revealed how it performed globally between January and March. Deliveries increased by 3.2% in the first quarter of the year, totalling 73,714 automobiles. Given that the X3 through X7 models accounted for 57% of the overall volume, SUVs were the main force behind the industry. Regular automobiles saw a 10.9% decline in demand to 35,262 units, whereas 42,281 SUVs were sold.
2022 is a significant year for BMW since on April 20, the 7 Series G70 will be launched. New diesel and gasoline engines as well as an all-electric i7 model are being added to it.
Global sales for the BMW Group fell 13.3% in the first half of 2022.
The first part of the year was bittersweet for the BMW Group. As BMW and MINI delivered 75,891 EVs through June, or 110.3% more than in H1 2021, sales of fully electric vehicles more than doubled. When plug-in hybrids were included, the number of electrified vehicle deliveries increased by 20.4% to 184,553 units. Additionally, during the first half of 2022, sales at Rolls-Royce increased by 6.8%.
The BMW Group, on the other hand, had a 13.3% reduction in deliveries, with 1,160,443 units delivered to customers in H1 2022. Sales of the primary BMW brand decreased by 13.7% to 1,016,541 automobiles, while MINI’s sales decreased by 10.9% to 140,711 automobiles. The M division, which includes sales of M Performance vehicles, delivered 81,198 vehicles, or 2.6% fewer than during the same time period in 2017. BMW Motorrad essentially held steady, with a change of 0.1% to 107,555 motorcycles.
BMW wants to emphasize that, despite this double-digit decline, it continues to be the premium auto market’s top seller. When comparing how the Group performed in other parts of the world, China saw the largest fall in deliveries, which was followed by Asia (-14.7%) and Europe (-13.9%). According to preliminary data, shipments to Germany decreased by 12.4% to 124,350 units.
There are other factors at play besides just decreased demand. The daily operations of the BMW Group are still being impacted by supply shortages, which has an impact on wait times. Some consumers choose to switch to a rival manufacturer that can supply a car sooner because they are just unwilling to wait for a new automobile for such a lengthy time.
Sales of larger, more expensive automobiles with better profit margins are prioritized, which results in an automaker selling fewer vehicles but still earning a profit. In these busy times when businesses are making every effort to deliver as many vehicles as possible, there is more to these sales charts than simply the simple numbers. The financial reports will seem better at the conclusion of the fiscal year the more expensive these autos are.
Data & Trends for BMW Sales in the US Automotive Market
Until Mercedes-Benz overtook BMW in 2013, BMW was the best-selling premium brand in the US in 2011, 2012, 2014, and 2015. Prior to it, Lexus had held the crown for 11 straight years. From 2016 to 2018, Mercedes had reclaimed the top spot, but in 2019, BMW came back strongly to recover the position.
With the exception of the compact X1, BMW presently assembles all of its crossovers and SUVs at Spartanburg, South Carolina, where it has been producing automobiles since 1994. The facility is the second-largest by volume for the company. It imports its additional models for the US market from Europe.
For a long time, the BMW 3 series and 4 series midsized sedan, coupe, and convertible were the brand’s best-selling vehicles in the US. However, in 2019, the X3 compact SUV won that honor as the proportion of crossovers in BMW’s US sales climbed steadily from just under 22% in 2010 to 58% in 2019.
With 44,442 units sold in 2019, the United States is the largest market for BMW M sports vehicles.
The German business has risen to the top of the premium market.
It seems strange that every manufacturer is lamenting the chip shortage even as several of them are anticipating their strongest-ever sales in 2021. Now, despite the challenges and production disruptions in the automotive sector, BMW is joining brands like Porsche, Lamborghini, and Rolls-Royce(see the linked links below) with record deliveries last year.
2,213,795 automobiles were sold under the BMW brand internationally in 2021, an increase of 9.1 percent over the previous year. The outcome made last year the brand’s best-ever sales year. 510,727 vehicles in total were sold only in the final three months of the previous year.
All BMW models witnessed a significant increase in sales in the United States of 20.8 percent to 336,644 units, which was comparable to the year before the coronavirus 2019. Unsurprisingly, 60% of all sales in the nation last year were made by the BMW X series. The combined sales of BMW and Mini increased by 3.9 percent in Europe. It’s interesting to note that in Belgium, BMW lead the entire European market for the first time ever.
The BMW M division was a significant contributor to the record year as well. The performance division of the carmaker supplied 163,542 BMW M automobiles globally, which is 13.4% more than in 2020. Without going into great detail, the Bavarian brand claims that demand for the M3 and M4 increased significantly, and that demand for the X5 M and X6 M also increased significantly year over year. The iX M60 and i4 M50 will also contribute to the overall sales of the BMW M in 2022.
Despite large grilles, odd marketing, and the pandemic, BMW sales are on the up.
It’s no secret that BMW has recently displayed some strange behavior. The company’s new 4 Series and iX are fairly unusual in style, its marketing may be abrasive and off-color, and while gaining a head start with the i3 and i8, its electrification approach seems glacial.
However, BMW’s overall sales are solid in spite of all of these issues—as well as a raging global pandemic, in case anyone missed it. Sales for the company increased by 20.1 percent in Q1 compared to the same period last year. Mini also had a strong first quarter, increasing by 20 percent. In addition to the overall increase in sales, the report makes a few other intriguing points.
For instance, the firm is scarcely selling any new Z4s, an issue that has gotten worse in 2021, which is why you haven’t seen many of them lately. Only 625 units were sold in the first quarter of last year; in Q1 2021, that number fell by 68.8% to 195 units. Things look more worse when compared to the Toyota Supra, the car’s platform partner. Toyota’s Supra sold 828 units in just the month of March, despite essentially being the same vehicle underneath.
Although some models had sluggish sales—the 3 Series and 8 Series both had declines of about 11%—the overall picture remained bright. With the exception of the X4, all of BMW’s light trucks saw growth, with the X3 taking the lead with the most sales at 14,988 units and a 41.2 percent YoY gain. Surprisingly, trucks weren’t the only reason for the success—quite the opposite, in fact.
With gains of 19.2 and 13.9% in Q1, respectively, BMW’s big sedans like the 5 and 7 Series did well. The 2 Series, BMW’s smallest and perhaps most enthusiast-oriented model, provided the huge shock. Sales rose by a staggering 199.5 percent year over year, with the modest 2 outselling both Mr. Big Sniffer, the 4 Series, and the largest vehicle BMW produces, the X7.
Does this imply that BMW will review its entire sales strategy? Absolutely not. Despite the 2 Series’ great sales, the X7 is far more profitable, so don’t anticipate the SUV infatuation to fade away anytime soon. In any event, it is great to see the soon-to-be-replaced F22 2 Series enjoying some time in the spotlight. It is hoped that the next generation will outperform BMW’s Q1 sales in 2021.
A rise in BMW sales?
In the second quarter of 2022, the BMW Group announces global vehicle sales of 563,536, a decrease of over 20% from the same period in 2017. The H1 result was 1,160,443 (down 13% year over year), which is a result of the comparatively mediocre Q2 performance.
The almost 28% sales decline in China to 170,220 units (nearly 19% in H1 to 378,727) is one of the most concerning trends for BMW.
Positively, plug-in electric vehicle sales increased by 14.3% year over year in Q2 to 94,884, setting a new record share of 16.9% of the overall volume.
Sales of all-electric vehicles increased by 85%, but the plug-in hybrid market declined by 11% year over year, which had an impact on the final outcome.
How many vehicles does BMW sell?
12 January (Reuters) According to the company’s announcement on Wednesday, the BMW brand delivered an all-time high of 2.21 million vehicles in 2021, an increase of 9.1% from the previous year. It also more than doubled its global sales of fully-electric vehicles. 2.52 million automobiles were delivered by the BMW Group, an 8.4% increase over the previous year.