Just a few years after Audi made its U.S. debut, German Auto Center opened its doors. The manufacturer has established itself, gained recognition in the luxury sector, and is now finally gaining momentum that is nothing short of amazing. Here in Austin, Texas, Audi ownership has skyrocketed, and the most recent business statistics show that this phenomenon is happening all around the world.
Currently in its 11th year of record sales, Audi had its 54th straight month of record sales in the United States in June. Audi sold 100,000 vehicles in the United States in 2010, and it hasn’t slowed off at all since then. The corporation has declared its intention to raise its yearly sales target from 1.4 million to 1.5 million vehicles globally.
Daily interactions between Audi owners and our Austin-based Audi specialists. So, who is purchasing all of these high-end German automobiles?
Young professionals are an important target market for Audi in the US. Audi’s U.S. CEO Scott Keogh stated to Forbes in 2014 that customers in the Gen X and Gen Y age groups accounted for 50% of Audi’s sales. Given that more Millennials are entering the luxury auto market, he thinks the company will benefit greatly from the demographic shift toward the younger side.
Here are the top 7 explanations for why young professionals looking for a luxury car should choose an Audi.
Despite the fact that the average price point has increased between 2010 from $43,000 to $52,000, Audis are still regarded as being more inexpensive in the luxury market than their rivals.
Audi has invested a significant amount of money in R&D recently, and it is evident. Audis have a reputation for having appealing but traditional appearance, but the brand is beginning to change things up with hotter variants that stand out on the road.
Reliability and value are more crucial than ever whether you’re young, having a family, purchasing a home, etc. This is great news for Audi. The durability of Audi vehicles never ceases to impress our Austin Audi service center.
Audi has embraced its young customer base and has developed more models in recent years with this demographic in mind. They provide unquestionable quality, cutting-edge technology, and inside and exterior flair that appeals to a youthful, modern generation.
Audi offers a good range of options for young professionals just breaking into the luxury market. The company’s primary entry-level models are the S4 and S5, but the Q3 is currently its best-selling model among millennial customers.
Numerous Audis have enough power to satiate people’s demand for speed without becoming excessive. This makes the cars more appealing to a far broader group of potential purchasers who like the concept of owning a turbocharged vehicle that’s still usable for daily driving.
Audi no longer stands alone in the luxury market like it once did. The company has earned recognition for producing high-quality vehicles, and its customers benefit from this standing.
Visit German Auto Center in Austin if you require performance upgrades, routine maintenance, or Audi repairs. We have helped Central Texas Audi owners maintain their luxury vehicles at a lower cost than the dealership for more than 35 years.
In This Article...
Who is Audi’s intended audience?
The affluent segment of consumers in today’s urban centers is Audi’s target market. Audi customers tend to be highly educated, tech-savvy, and contemporary people who value quality and style as well as performance and rider safety. Audi produces high-end vehicles with the higher end of the market in mind. Both men and women who ride in its cars find them to be appealing. The business has unveiled a fantastic selection of vehicles aimed at the tech-savvy millennial market.
Audi has established itself as a high-end automobile for urban affluent customers. Modern consumers who value performance along with design and quality are drawn to the company’s products because they offer a distinct hint of luxury. Its blend of product design and quality, as well as innovation, is what gives it its unique appeal. Audi provides a distinctive driving experience that meets the needs of wealthy urban drivers who want expensive automobiles. Audi combines a strong sense of elegance and comfort with a sporty, adventurous appeal.
Read about Audi’s four Ps of marketing: product, place, price, and promotion.
Can Audi vehicles retain their value?
In comparison to Audi’s SUVs, tiny cars, and performance vehicles, bigger sedans should lose less of their initial value after five years. The least valuable vehicle in the range, the 2021 A8 plug-in hybrid sedan, is predicted to retain just 34.1% of its worth, while the TT Coupe and Convertible are expected to retain 49.3 and 49%, respectively, of their value after five years. After five years, the average of the full range equals an estimated 45.7% retained value.
Land Rover46.9 Percent Retained Value (after five years)
You can rely on Land Rover to provide SUVs with true all-terrain capabilities, refinement, and flair. They reportedly also resist sharp depreciation. With a predicted resale value of 49.6%, the midsize three-row Discovery from the British manufacturerspecifically, the R-Dynamic P360 model with the turbocharged inline-six powertraindepreciates the least among its 2021 range mates. Range Rovers don’t hold their worth as well, but 469.9% of the value of the Land Rover lineup is anticipated to be retained.
Volvo47.2 Percent Retained Value (after five years)
The retained values of Volvo automobiles and SUVs varied significantly. It is anticipated that no 2021 Volvo sedan or wagon will retain more than 42.5 percent of its initial value after five years, and most will retain less than 40 percent. On the other hand, after five years, every Volvo SUV save the XC40 Recharge EV retains more than 45% of its original value. The XC90, Volvo’s largest and oldest SUV, retains a staggering 50.8 percent of its value when it is powered by the T6 twin-charged inline four-cylinder engine, according to IntelliChoice.
Mercedes-Benz47.2 Percent Retained Value (after five years)
Only a small number of Mercedes’ many models are expected to retain less than 40% of their initial worth after five years. Among the vehicles whose depreciation is anticipated to be the greatest in 2021 are S-Class automobiles, AMG GT 4-Door Coupes, and the Maybach GLS SUV. The German brand, on the other hand, has a large number of entries that retain at least 50% of their initial worth. The GLA, GLB, and GLC SUVs as well as the C63 AMG Coupe and E63 AMG Wagon maintain their value the best. The GLC300 Coupe, which is anticipated to retain 53.3% of its initial value, is the best-performing Benz in terms of resale value after five years.
Lexus53.2 Percent Retained Value (after five years)
Because Lexus shares Toyota’s reputation for dependability, this may contribute to the high value of its cars. In fact, IntelliChoice has recognized the ES300h hybrid midsize sedan, IS350 compact sedan, RC350 coupe, and RX350 midsize SUV as Lexus models with the highest retained values for 2021. Every 2021 Lexus is anticipated to keep at least 48% of its initial value after five years, with the LS500 being the sole exception (which is more than the national average).
Porsche58.0 Percent Retained Value (after five years)
Models like the 2021 911, Cayman/Boxster, Macan, and Cayenne are expected to retain more than 50%, and frequently 60%, of their initial value after five years. The employment of alternative propulsion systems is a feature shared by the Porsche vehicles predicted to lose the most value. The Taycan EV is the 2021 Porsche forecast to have the lowest maintained value: just 46.3 percent. All 2021 Cayenne and Cayenne Coupe E-Hybrids are expected to keep less than 49.6 percent of the initial value. But those automobiles are but a drop in the ocean. Porsche’s resale prices remain high because to the quantity of sturdy gas burners.
What nation purchases the most Audis?
Sales of Audi vehicles globally decreased by 8% in 2020 to 1,692,773 vehicles. China saw an increase in sales. Audi anticipates increased sales in 2021.
In the entire year 2020, there were 1,692,773 cars delivered worldwide, an 8.3 percent decrease in global Audi sales. Audi increased market share in the majority of the key markets despite reduced sales. Sales in China, by far Audi’s most significant single market, grew by 5.4 percent to a record 727,358 units. With more over 500,000 sales worldwide, the fourth quarter of 2020 was the greatest quarter for Audi ever. Audi anticipates increased global sales in 2021.
Why does an Audi sell for very little?
Audis employ so much technology, which contributes to their depreciation. Modern luxury vehicles come equipped with a variety of cross-device integration features, screens, software infotainment systems, and power options.
Consider the first-generation iPod charger. Do you still recall the white rectangle that could only go one way? Imagine if the integrated sound and climate control system of your automobile came with one of them hanging from it. Apple CarPlay will eventually stop functioning, and that digital tachometer will appear out-of-date and tacky. And that day is quickly approaching.
The radio cannot simply be pulled out and replaced with a new one. If you own a CD player, you will always have a CD player. Vehicles with sophisticated digital systems are likely to become obsolete quickly given how quickly technology advances. Thus, just to use the things it came with, you need a new automobile every two years.
What is the demographic of Audi?
The German luxury automobile manufacturer Audi is well-known in the US; in fact, in recent years, Audi has consistently surpassed its own sales records here. Since 1909, Volkswagen has held the Audi brand. The manufacturer focuses on crossover vehicles, as well as compact, mid-size, and full-size cars.
You probably didn’t know the following things about Audi car owners:
52 percent of Audi owners from 2008 to 2013 are between the ages of 35 and 54.
2. The average household income of an Audi owner from 2008 to 2013 is $101,724; by way of comparison, the average American household earns about $51,000.
Who is the biggest rival of Audi?
top 17 rivals to Audi
- the best Audi rivals.
- 1) BMW.
- Two) Mercedes.
- Jaguar 3.
- Porsche (4)
- Five. Aston Martin.
- Bentley 6.
- Ferrari (7).
What Audi retains its value the best?
The luxury segment routinely places the Audi brand close to the top for value retention. However, the sportier versions of the A4, A6, and A8, as well as the Q series range, perform better than their more conventional and pedestrian siblings, the A4, A6, and A8. In keeping with the sports theme, the Audi R8 and TTS have fared particularly well throughout the seven-year holding period, demonstrating that even supercars can maintain their value provided the formula is rightwhich Audi has with the R8.
Our top choice for the most affordable Audi model year is the 2018. With the 2018, you would only pay, on average, 67 percent of the price as new, and the car would still have 67 percent of its usable life.
For the Audi models, the 2017 and 2016 model years are also appealing and offer a fair price. Our rankings take into account a number of variables, such as the original new price, the current price, maintenance expenditures, and the remaining years of anticipated overall spending. With an Audi model, the top-ranked model year offers the best value for the money.
Is Audi superior to BMW?
It’s difficult to predict who will win the Audi vs. BMW competition. The same target market is being courted by both producers, but they focus on distinct specifications and features.
When it comes to technology and style, Audi is the winner, but BMW offers a smoother, sportier driving experience. When it comes to safety features, both brands score highly, however Audi has far lower reliability ratings. Although there isn’t much of a difference in price between the two, Audi’s reliability difficulties are evident in the price of repairs.
In the end, they are both fairly similar automobile makers with comparable models that appeal to slightly different demographics. Choose a BMW if you want a sporty, controlled ride. Choose an Audi if you want something with understated style and cutting-edge technology.
We can help if you’re interested in a certain Audi or BMW model. We’ve written a number of thorough comparative pages on particular models, including:
Are Audi automobiles well-liked?
There is just one place you should look if you want to buy a new or certified pre-owned Audi car: Pfaff Audi in Vaughan, Ontario. We offer a huge selection of Audi automobiles at our dealership that are ready for you to test drive and park in your driveways. Audi is a well-known name in the automotive business, and for good reason. They produce a number of very high-end, premium-quality luxury and performance cars. Pfaff Audi is the place to go if you’re looking for information about why Audis are so well-liked in the auto business. Learn more about what makes Audis so popular by reading this article.
Audi’s acceptance in Europe
The prize for the most sought-after luxury vehicle in Europe went to Tesla, which receives an astounding 3,897,500 European searches per month and is the most popular automaker in 20 of the 32 nations examined.
Sustainability seems to be ranking as highly as luxury these days, as seen by the fact that ecologically aware nations like Norway, Sweden, and Denmark all choose Tesla as their preferred luxury brand. Tesla is the only electric-first brand on the list. In fact, Tesla garnered nearly twice as many monthly searches as BMW, beating out German-owned Audi and BMW for the top spot in Germany.
Where Are Europe’s Biggest Tesla Fans?
- German searches totaled 974,000.
- The United Kingdom saw 547,000 searches.
- 443,000 searches in France
- 381,000 searches are from Italy.
- 251,000 searches in Spain
BMW is in second place. It receives 3,021,400 searches throughout the entire continent each month and is also the most popular vehicle in 10 of the nations we examined. In nations like Croatia, Finland, Portugal, and the Netherlands, BMW wins top place.
Where Are Europe’s Biggest BMW Fans?
- 489,000 searches in Germany
- – 363,000 searches in the United Kingdom
- 296,000 searches in France
- 231,000 searches are from Italy.
- European Union – 217,000 searches
Audi takes home the bronze. 2,431,900 searches for Audi are made in Europe each month, second only to searches for BMW. Additionally, Audi ranked top in two of the 32 reviewed nations: Russia and Greece (35,000 searches each) (62,000 searches).
Where Are Europe’s Biggest Audi Fans?
- 445,000 searches in Germany
- 376,000 searches in France
- 284,000 searches are from Italy.
- British Virgin Islands: 254,000 searches
- 240,000 searches in Spain