Audi AG, also known as Audi, is a German luxury car manufacturer with headquarters in Ingolstadt, Bavaria. Its German pronunciation is [adi ae](listen). In nine manufacturing plants across the world, Audi produces automobiles as a division of its parent business, the Volkswagen Group.
August Horch, an engineer, formed the first businesses in the early 20th century, including Horch and the Audiwerke, as well as two additional manufacturers, DKW and Wanderer, which eventually led to the founding of Auto Union in 1932. In the 1960s, Volkswagen purchased Auto Union from Daimler-Benz, ushering in the contemporary Audi era. [9] Volkswagen combined Auto Union and NSU Motorenwerke in 1969, reintroducing the Audi brand with the 1965 release of the Audi F103 series and giving the business its current structure.
The Latin translation of the founder’s last name, August Horch, served as the inspiration for the firm name. Horch, which in German means “listen,” becomes audi in Latin. The four rings of the Audi logo each stand for one of the four automakers that joined together to establish Auto Union, the firm that preceded Audi. Vorsprung durch Technik, or “Being Ahead via Technology,” is Audi’s catchphrase. [10] One of the most popular luxury car brands worldwide is Audi, which is also sold by rival German automakers BMW and Mercedes-Benz. [11]
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Is there a German Audi?
Audi has established roots here thanks to the location of its corporate headquarters. At its manufacturing facility in Ingolstadt as well as in Neckarsulm, Audi produces a wide variety of vehicles for the global market.
American or German designates Audi.
Who owns Audi, one of the top German automakers still today? The Volkswagen Group subsidiary Audi has continued to make high-end automobiles that dazzle with their opulent features and superb performance while staying faithful to its German heritage.
Is Audi German or Swedish?
German automaker AUDI AG makes vehicles under the Audi brand. The Volkswagen Group includes it. The Latinized version of founder August Horch’s last name, which is the German word for “listen,” served as the inspiration for the name Audi. Germany’s Ingolstadt serves as the home base for Audi.
August Horch, a pioneer in the automobile industry, established August Horch Automobilwerke GmbH in Germany on July 16, 1909. A short while later, he changed the company’s name to Audi Automobilwerke, the Latin version of his last name.
To become Auto Union AG in 1932, Audi merged with Horch, DKW, and Wanderer. The brands Audi, DKW, Horch, and Wanderer are represented by the four rings of the Audi logo. The four interconnected rings were a unique feature of Auto Union AG’s racing cars prior to World War II. The names and logos of the member companies were used.
On September 3rd, 1949, Auto Union GmbH was founded in Ingolstadt after a series of adjustments as WWII drew to a close.
On April 24, 1958, Daimler-Benz AG purchased the bulk of Auto Union GmbH’s shares, followed by the remaining ones. Auto Union was a wholly owned subsidiary of the Stuttgart-based Daimler Group from this day until the end of 1965.
Of December 1964, Volkswagenwerk AG bought the bulk of the stock in Auto Union GmbH; towards the end of 1966, Audi became a fully owned VW subsidiary.
The newly acquired NSU Motorenwerke AG by VW and the Ingolstadt-based Auto Union GmbH amalgamated to establish Audi NSU Auto Union AG in March 1969.
A four-wheel-drive sports coup was unveiled at the Geneva Motor Show in March 1980. The first four-wheel-drive high-performance car was the Audi Quattro. Only trucks and off-road vehicles had previously utilised this drive concept. The Audi Quattro’s permanent all-wheel-drive technology was an international racing sensation that eventually made its way into the full lineup of Audi vehicles.
Audi NSU Auto Union AG changed its name to AUDI AG in January 1985. The business also relocated its headquarters from Ingolstadt at the same time. From that point on, both the firm and the cars shared the same name.
Is Audi superior to BMW?
It’s difficult to predict who will win the Audi vs. BMW competition. The same target market is being courted by both producers, but they focus on distinct specifications and features.
When it comes to technology and style, Audi is the winner, but BMW offers a smoother, sportier driving experience. When it comes to safety features, both brands score highly, however Audi has far lower reliability ratings. Although there isn’t much of a difference in price between the two, Audi’s reliability difficulties are evident in the price of repairs.
In the end, they are both fairly similar automobile makers with comparable models that appeal to slightly different demographics. Choose a BMW if you want a sporty, controlled ride. Choose an Audi if you want something with understated style and cutting-edge technology.
We can help if you’re interested in a certain Audi or BMW model. We’ve written a number of thorough comparative pages on particular models, including:
Why does the Audi logo exist?
Let’s start at the very beginning: the Audi brand’s history dates back to the 19th century and includes
Julius Horch The mechanical engineer established his own company, August Horch & Cie, in 1899. Initially, he produced two-cylinder autos, and later, four-cylinder vehicles. He departed the business in 1909 as a result of a disagreement with the board of directors.
Horch then started a new vehicle company that same year. He could not use the name Horch because it was already in use, so he converted his last name into Latin: “Audi. The first vehicle under the new brand hit the streets in 1910. With three victories in a row at the International Austrian Alpine Rally, one of the toughest rallies of the day, between 1912 and 1914, Audi attracted attention.
Four ringsfour brands
Four interlocking rings represented the joining of four Saxony-based automakers: Audi, DKW, Horch, and Wanderer to form Auto Union AG. Here are some quick facts about the history of the current AUDI AG.
Do Audis come from the USA?
Despite being a German carmaker, Audi produces cars globally. Germany, Hungary, Belgium, Mexico, Slovakia, Spain, Russia, Brazil, India, and China are a few nations where Audi is produced.
Who manufactures BMWs?
Did you know that BMW, which stands for Bayerische Motoren Werke Aktiengesellschaft and means Bavarian Motor Works, is an acronym? According to the AG, it is a corporation with shareholder ownership. More than 120,000 people are employed by the BMW Group, which currently runs 31 production and assembly plants across 15 nations.
Is BMW a U.S. company?
To the question, “Where is BMW made?,” there is no single response. Today, you can find BMW factory facilities in Germany, China, South Africa, Mexico, and the United States. The parts and automobiles for this German brand are produced and put together in a variety of various locales.
Mercedes-Benz is created by who?
Mercedes-Benz is owned by Daimler AG, which was originally founded as Daimler-Benz. After acquiring new ownership, this corporation changed their name in 1998 and now owns Mercedes-Benz.