Audi AG, also known as Audi, is a German luxury car manufacturer with headquarters in Ingolstadt, Bavaria. Its German pronunciation is [adi ae](listen). In nine manufacturing plants across the world, Audi produces automobiles as a division of its parent business, the Volkswagen Group.
August Horch, an engineer, formed the first businesses in the early 20th century, including Horch and the Audiwerke, as well as two additional manufacturers, DKW and Wanderer, which eventually led to the founding of Auto Union in 1932. In the 1960s, Volkswagen purchased Auto Union from Daimler-Benz, ushering in the contemporary Audi era. [9] Volkswagen combined Auto Union and NSU Motorenwerke in 1969, reintroducing the Audi brand with the 1965 release of the Audi F103 series and giving the business its current structure.
The Latin translation of the founder’s last name, August Horch, served as the inspiration for the company name. Horch, which in German means “listen,” becomes audi in Latin. The four rings of the Audi logo each stand for one of the four automakers that joined forces to found Auto Union, the company that preceded Audi. Vorsprung durch Technik, or “Being Ahead through Technology,” is Audi’s catchphrase. [10] One of the most popular luxury car brands worldwide is Audi, which is also sold by fellow German automakers BMW and Mercedes-Benz. [11]
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The first Audi was created when?
Auto Union and Neckarsulm-based NSU, which is located close to Stuttgart, amalgamated in 1969. The NSU Prinz, whose TT and TTS versions are still in demand as vintage race cars, was one of the company’s tiny automobiles. NSU had previously been the largest manufacturer of motorcycles in the world. NSU then concentrated on developing new rotary engines based on Felix Wankel’s theories. The new NSU Ro 80 was an automobile that, in 1967, was well ahead of its time in terms of technical aspects including aerodynamics, light weight, and safety. The independence of NSU was, however, ended by rotary engine teething issues. The larger Audi models A6 and A8 are currently produced in the Neckarsulm factory. The “quattro GmbH,” a company in charge of the development and manufacture of the R8 and the RS model line of Audi high-performance vehicles, is based in the Neckarsulm facility.
Modern era
With its headquarters at NSU’s Neckarsulm plant, the newly combined business, known as Audi NSU Auto Union AG, was established on 1 January 1969. This was the first time since the pre-war era that Audi emerged as a distinct brand. For the 1970 model year, Volkswagen launched the Audi brand in the United States. The mid-sized automobile that NSU had been developing, the K70, which was originally supposed to sit between the futuristic NSU Ro 80 and the rear-engined Prinz models, was instead introduced as a Volkswagen that same year.
Following the 1968 introduction of the Audi 100, the 1972 Audi 80/Fox (which served as the inspiration for the 1973 Volkswagen Passat) and the 1974 Audi 50 (eventually rebadged as the Volkswagen Polo) followed. Because it was the initial iteration of the Golf/Polo concept, which eventually resulted in a very popular global automobile, the Audi 50 was a crucial design. In the end, the Audi 80 and 100the predecessors of the A4 and A6, respectivelybecame the company’s top sellers, while the dwindling NSU lineup received little attention. The Prinz models were discontinued in 1973, and the fatally flawed NSU Ro80 was discontinued in 1977, effectively putting an end to the NSU brand. As the 1970s went on, production of the Audi 100 gradually shifted from Ingolstadt to Neckarsulm, and by the time the second generation C2 variant was introduced in 1976, full production had shifted to the former NSU facility. From that point forward, higher-end Audi vehicles would be made in Neckarsulm.
The request by chassis engineer Jrg Bensinger[26] to adapt the four-wheel drive system in Volkswagen’s Iltis military vehicle for an Audi performance car and rally racing car was approved because the company’s reputation at the time was conservative. The performance vehicle, known as the “Audi Quattro,” debuted in 1980. It was a turbocharged coup and the first German large-scale production automobile with permanent all-wheel drive via a center differential. Few of these cars were made (they were all hand-built by a single team), but the model was a great success in rallying. It is commonly known as the “Ur-Quattro” (the “Ur-” prefix is a German augmentative used, in this case, to mean “original” and is applied to the first generation of Audi’s S4 and S6 Sport Saloons, as in “UrS4” and “UrS6”). All-wheel-drive racecars were proven to be viable by notable victories, and the name Audi came to represent advancements in automobile technology.
The Auto Union and NSU brands had mostly died out by 1985, therefore the company’s full name was now Audi AG. In addition, two new wholly owned subsidiaries, Auto Union GmbH and NSU GmbH, were established to own and manage the historical trademarks and intellectual property of the original constituent companies (with the exception of Horch, which had been retained by Daimler-Benz after the VW takeover) and to run Audi’s heritage operations. At the same time, the company’s headquarters relocated back to Ingolstadt.
What was Audi’s previous name?
German automaker AUDI AG makes vehicles under the Audi brand. The Volkswagen Group includes it. The Latinized version of founder August Horch’s last name, which is the German word for “listen,” served as the inspiration for the name Audi. Germany’s Ingolstadt serves as the home base for Audi.
August Horch, a pioneer in the automobile industry, established August Horch Automobilwerke GmbH in Germany on July 16, 1909. A short while later, he changed the company’s name to Audi Automobilwerke, the Latin version of his last name.
To become Auto Union AG in 1932, Audi merged with Horch, DKW, and Wanderer. The brands Audi, DKW, Horch, and Wanderer are represented by the four rings of the Audi logo. The four interconnected rings were a unique feature of Auto Union AG’s racing cars prior to World War II. The names and logos of the member companies were used.
On September 3rd, 1949, Auto Union GmbH was founded in Ingolstadt after a series of adjustments as WWII drew to a close.
On April 24, 1958, Daimler-Benz AG purchased the bulk of Auto Union GmbH’s shares, followed by the remaining ones. Auto Union was a wholly owned subsidiary of the Stuttgart-based Daimler Group from this day until the end of 1965.
Of December 1964, Volkswagenwerk AG bought the bulk of the stock in Auto Union GmbH; towards the end of 1966, Audi became a fully owned VW subsidiary.
The newly acquired NSU Motorenwerke AG by VW and the Ingolstadt-based Auto Union GmbH amalgamated to establish Audi NSU Auto Union AG in March 1969.
A four-wheel-drive sports coup was unveiled at the Geneva Motor Show in March 1980. The first four-wheel-drive high-performance car was the Audi Quattro. Only trucks and off-road vehicles had previously utilised this drive concept. The Audi Quattro’s permanent all-wheel-drive technology was an international racing sensation that eventually made its way into the full lineup of Audi vehicles.
Audi NSU Auto Union AG changed its name to AUDI AG in January 1985. The business also relocated its headquarters from Ingolstadt at the same time. From that point on, both the firm and the cars shared the same name.
What was Audi’s first automobile?
Audi AG, a well-known automobile and motorcycle manufacturer headquartered in Zwickau, Germany, was established on July 16, 1909. Along with Mercedes Benz and BMW, Audi is one of the three luxury automakers that collectively make up the so-called “German Big 3,” the largest producers of luxury vehicles worldwide. Since 1966, Audi has been a majority-owned subsidiary of the Volkswagen family, with the Volkswagen Group of Germany owning 99.55 percent of its shares. Today, the corporation operates in over 100 countries, or 110 to be exact, from its spectacular headquarters in the city of Ingolstadt in the German state of Bavaria.
The beginnings of this illustrious auto-clan can be traced back to November 14, 1899, when its founder, August Horch, founded his first automobile company, A. Horch & Cie. Motorwagen Werke, in the Cologne neighborhood where he manufactured his first automobile in 1901. Horch had to leave his Mayden business venture due to a disagreement with the company’s supervisory board, and in 1909 he started a new vehicle manufacturing called Horch Automobil-Werke GmbH. However, the same misfortune befell Horch in this new endeavor as well, and soon he found himself parting ways with a business that he had founded on his own. Not one to give up easily, August Horch opened a second “Horch” vehicle plant in Zwickau in 1909; however, he eventually changed the name to “Audi” because to concerns about trademark infringement with some of his old business partners. The world saw the introduction of the first Audi vehicle, the Type B, early the next year, and the carmaker never had to look back after that.
Audi vehicles first appeared in India in 2004. But it wasn’t until March 2007 that the Volkswagen Group Sales India Pvt. Ltd. created Audi India as a full-fledged Indian division of the German automaker. The organization, which has its headquarters in Mumbai, Maharashtra, has established a sizable dealership network in India, with up to 25 locations scattered throughout more than 11 states and 2 union territories. Regarding production facilities, Audi has a total of 7 of them spread throughout 6 different nations. For local assembly of its A4, A6, Q5, and Q7 models, it uses facilities created by Skoda Auto India Private Limited in Aurangabad, Maharashtra.
What does the word “Audi” mean?
Logo? Of course! When the Auto Union AG was established about 90 years ago, that was also their first thought. How four businesses eventually evolved into four rings and the world-renowned AUDI AG. And here’s why the process of sand painting is so crucial to the creation of logos:
“A good logo is one that your big toe can carve into the sand. Kurt Weidemann, a well-known type designer and graphic artist, said as much (19222011). Based on his statements, the designers’ directions could have been straightforward and basic yet nonetheless clever and memorable nearly 90 years ago. In 1932, the four businesses Audi, DKW, Horch, and Wanderer merged to establish Auto Union AG, which later changed its name to AUDI AG. The business also need a new logo. The creation of the four interlocking rings.
WHO MADE THE BMW CAR?
Karl Rapp and Gustav Otto are the founders of BMW. At the government’s request, the Flugmaschinenfabrik Gustav Otto firm amalgamated into Bayerische Flugzeug-Werke AG (BFW) in 1916. The Rapp Motorenwerke company changed its name to Bayerische Motoren Werke GmbH in 1917, and that corporation was then transformed into an AG (public limited company) in 1918. In 1922, BMW AG handed its engine construction operations, together with the business and brand identities, to BFW. Bayerische Motoren Werke AG was established on March 7, 1916, which will forever be known as the founding day of BFW.
The BMW insignia, which integrates the colors of the Bavarian state, has been proudly featured on each of the company’s products since 1917. The company’s advertising at the end of the 1920s included the logo for the first time as a whirling propeller, which has subsequently seen numerous interpretations.
Following the ban on the production of aero-engines, railway brakes and inboard engines were produced after the war. The banker Camillo Castiglioni purchased engine production together with the personnel and production facilities, the firm name, and the blue and white emblem after the company was sold to Knorr Bremse AG in 1920. After that, he forwarded everything to “Bayerische Flugzeuge-Werke AG” (BFW). The business moved the same year to BFW’s production facilities at Munich’s Oberwiesenfeld airport. The BMW Group’s primary facility and corporate offices are still located here.
In 1923, the R 32, BMW’s first motorcycle, was introduced to considerable fanfare. Up until that point, the business had only provided engines, not entire automobiles. In the company’s bikes today, the basic design of the original BMW Motorrad modela boxer engine with longitudinally positioned cylinders and shaft drive is still used.
In 1928, BMW acquired the business formerly known as Fahrzeugfabrik Eisenach, becoming an automaker. All BMW automobiles were produced in this facility in Germany’s Thuringia region up until the outbreak of World War II. The Austin Motor Company granted BMW permission to manufacture the company’s first little car in 1929. However, in 1932, the company’s own designs took its place.
BMW underwent a transition throughout the National Socialist era, going from a mobility company to an arms manufacturer, and eventually becoming one of the most significant businesses involved in the German war economy. The manufacturing of cars and motorcycles was still going on, but the majority of the company’s sales came from the aero-engine business. To accommodate the need for armaments, new locations were created and manufacturing was dramatically increased.
What does the S line on an Audi mean?
In essence, the Audi S-Line is a high-end trim option that, when compared to the regular model, has a sportier, more opulent exterior with distinguishing features.
The better body, smoother and sharper handling due to the lower suspension, improved lights, larger alloy wheels, leather upholstery, and elegant aluminum highlights are some of the key advantages of the Audi S-Line trim package.
You might want to get the basic model if you don’t want to purchase an S-Line model. Although only S-Line vehicles already have the trimmings installed, practically any Audi model can have them. It may be more cost-effective to choose the S-Line rather than a normal model because adding the trim will cost an extra 3,000.
What vehicle introduced seat belts?
A three-point belt is a unified, Y-shaped design that resembles the separate lap and sash belts. Similar to the separate lap-and-sash belt, the three-point belt distributes the force of the moving body over the chest, pelvis, and shoulders in the event of a collision. In 1959, Volvo unveiled the first three-point safety belt for mass manufacture. [27] On August 13, 1959, a Volvo PV 544 was delivered to a dealer in Kristianstad and became the first automobile with a three-point belt. The 1959 Volvo 122, which had a two-point seat belt when it was first delivered in 1958 but was later upgraded to a three-point seat belt, was the first automobile model to come standard with a three-point seat belt. [28] Nils Bohlin, who had before worked on ejection seats at Saab, created the three-point belt. [29] In the interest of safety, Volvo then opened up the new seat belt design patent and made it freely available to other automakers. [30] [31]