In June 2021, the Audi Q4 e-tron will debut on European markets. Sportback variants will follow in the late summer. The Q4 35 e-tron starts at EUR 41,900 in Germany. Starting at EUR 47,500 for the Q4 40 e-tron and EUR 52,900 for the Q4 50 e-tron quattro with enhanced exterior. The Sportback will cost an additional EUR 2,000 or more.
The market introduction is accompanied by the release of two Edition models, each with two body options and all drive variants.
both the forward-thinking and sporty Edition One in typhoon gray and the exquisite Edition One in geyser blue. The S line, dark privacy glazing in the back, and black accessories that draw attention to the vehicle’s characteristics give it a distinctive look. Additionally, the back lights and Matrix LED headlights have been dimmed. On the geyser blue Edition One, the Edition models come with 21-inch wheels in the Aero style. The wheels and laminated Audi rings on the C-pillars of the typhoon gray Edition One are both coated in bronze.
The sport seats of the geyser blue Edition model are a combination of black artificial leather and leather, and the interior is based on the S line interior. Typhoon Gray upholstery on the Q4 e-tron is steel gray with contrast stitching in bronze. The Edition variants are all EUR 9,490 more expensive than the standard models on the German market.
The equipment, information, and costs mentioned in this paper apply to the German model line. Subject to modification without notification; omissions and errors exempted.
In This Article...
Is purchasing a car from Germany less expensive?
German automobile brands are typically more expensive than Japanese and other domestic car models. This can alienate customers who can buy far more comparable models for a lot less money.
This also occurs because many of the automobiles are premium models like BMW and Mercedes-Benz, which, as we all know, continue to sell for significantly more than equivalent domestic luxury cars.
Is Audi regarded as a luxury brand in Germany?
The world’s center for luxury automobile production is Germany. But how did they get to this position?
Some of the most well-known and renowned luxury automobile manufacturers in the world are Mercedes-Benz, Porsche, Audi, BMW, and others. There are many versions available under each of these companies that have been particularly developed or created to offer their inhabitants full, unadulterated splendor. These vehicles can act as status symbols, demonstrating to the public your rise to success.
The rich and famous also frequently go to these particular “coachbuilders” if they feel the need to buy a brand-new high-end car. Examples include the AMG G63 owned by The Weekend, the spate of Audis held by the British royal family, and Lebron James’ Mercedes-Maybach G650. When princes and duchesses buy your stuff, you know you’re doing something right.
However, this raises the question of why consumers favor these businesses over the numerous other luxury automakers throughout the globe. Since Rolls Royce, Bentley, Lexus, Land Rover, and Aston Martin are all excellent substitutes, there are many options available. Well, the fact that they are all German makes one possibility for why people keep choosing these cars. After all, Germany is regarded as the global center for luxury automobiles.
Let’s look at some potential explanations for why German automobiles are so frequently linked to the world of luxury vehicles.
Cars cost how much in Germany?
Total: 1,950 EUR annually, or 162 EUR per month if parking is not required (individual costs apply).
German figures show that the average monthly costs for a regular automobile are 520 EUR and those for an electric car are 788 EUR.
But costs obviously vary greatly. Assuming you don’t travel more than 15,000 kilometers per year, a compact car costs you about 200 EUR and a medium car about 300 EUR per month. These charges already serve as good starting points for the monthly calculations you must make.
Here are some more automobiles and their monthly total costs:
- 168 EUR every month; 2,016 EUR annually for a Ford Fiesta
- Volkswagen Golf: 183 EUR/month; 2,196 EUR/year
- 220 EUR each month; 2,640 EUR annually for an Audi A4.
- Mercedes C class monthly rental: 264 EUR; annual rental: 3,168 EUR
Through a special tool from ADAC, you may even estimate expenditures for your vehicle (German automobile association).
Which automobile should you buy in Germany?
It’s safe to say that a significant portion of German pride is entwined in the country’s powerful automobile sector, whose core brands are now titans of the international marketplace that shape consumer behavior throughout the globe. The German manufacturers appear to grasp what people want from their automobiles and how we use them to represent our personalities, more so than the engineering passion, the unique requirements of its local audience, or even the famed limit-free Autobahns.
Of course, the effect goes beyond Germany’s borders as these firms continue to have a presence there by incorporating regional brands into their product lines, as Volkswagen did with Bentley and BMW did with Rolls-Royce. Here, we examine some of the best German vehicles now on the market and how each one reflects the values of its particular manufacturer.
How are vehicles made in Germany?
Editor’s note: This is the third article in a series that will run for a week. You may review the
Behind a green wire fence, the typical German automobile is parked in a gravel driveway. It is a six-year-old, silver-metallic VW Golf with air conditioning, a central locking system, and a 1.6-liter, four-cylinder engine that produces fair amounts of power. No other vehicle is bought or sold more frequently. Elvan Ongn declares, “It’s a good automobile.”
Ongn, who is 45, is dressed in jeans, boots, and jewelry. He is the owner of D.E.A.-Automobile, a business located outside of Berlin. The company was originally a gas station, but it no longer is.
For the past 12 years, Ongn has been working in the used-car industry. He operates in a lesser segment of the market, where there aren’t any gleaming new showrooms and no bright brochures or lattes for buyers who are waiting. Ongn focuses on the fundamentals. He only sells automobiles.
For a used automobile, Germans typically pay 8,400 ($13,440). This results in them either receiving a 19-year-old Mercedes 560 SEL with a quarter million miles on the odometer or a brand-new Korean Kia Picanto. But the Mercedes is too old and the Kia is too little for the majority of Germans. Instead, they frequently choose a Golf, a compact car from the broad middle of the automotive market.
The Golf is generally classless, which is how Germany used to want to be, at least before to the current widening of the wealth disparity. As long as it is painted silver or black, a Golf always looks excellent. And it never feels out of place, whether it’s parked at the opera or on the curb in front of the corner bar. On the other hand, an Opel only functions in front of a bar. Men favor BMW and Mercedes, but women favor VW or Ford.
Since Ongn specialized in VWs and Audis, he sells the Audi A4, the automobile that Germans buy the most frequently and wish they could drive themselves.
Germans typically purchase their first vehicle at the age of 29, which is typically a used vehicle. About 12 years later, they upgrade to a new vehicle. Germans typically maintain their new vehicles for eight and a half years, traveling 122,950 kilometers (76,414 miles) in them while having the oil changed every 16,230 kilometers (10,087 miles).
German motorists spent an average of 241 euros ($386) on maintenance and 163 euros ($163) on repairs in 2007. Germans wash their automobiles nine times a year to keep them looking good. Women are involved in four out of every ten collisions, frequently as a result of failure to yield the right-of-way or failure to perceive another vehicle when turning. Men are more likely than women to drive at excessive speeds, while intoxicated, and when passing another automobile.
The Germans borrow money to pay for little under 30% of the cost of their cars, and used car buyers are equally likely to repay their loans on time as new car buyers.
A automobile is properly washed and cleaned, especially the interior, before Ongn places it on his lot. A quarter of Germans under 30 have engaged in sexual activity while driving.
Similar to other nations, Germany is selling more and more automobiles online. Eighty percent of Germans research cars online before making a purchase. Internet-based used automobile sales totaled 970,000 in 2007. This phenomenon is making Ongn less than pleased because it is reducing some of his own sales.
How the Germans Shop and Consume
In a Nuremberg, West Germany suburb, Rewe store, Wolfgang Twardawa is present. He has a hefty build and is 64 years old. He is dressed in a dark coat with a scarlet tie. It is almost exactly 5:00 p.m., when Germans are most inclined to go shopping. Germans go shopping for 10 minutes on average each day, and their time in stores is constantly decreasing. At one of the top five market research organizations in the world, the Association for Consumer and Market Research (GfK) in Nuremberg, Twardawa is in charge of conducting consumer research.
Approximately 9,000 people work for GfK collecting market data from 90 different nations. In 20,000 German households, they examine consumer behavior and purchasing decisions. The data was collected using so-called in-home scans, a type of electronic journal in which individuals record the things they buy, their prices, and the places where they made the purchases. For the past 35 years, Twardawa has been in charge of GfK’s consumer panel business.
Sabine Mller and Thomas Mller, two composite average Germans created by the marketing firm Jung von Matt, make purchases based on what market researcher Twardawa terms their “gender-specific participation.” That is to say, extremely differently. She primarily purchases apparel, cosmetics, and food. He likes numbers and technology, desires control and power, and purchases gadgets like cell phones, Blackberries, laptops, andmost importantlyautomobiles. For the metrosexual man, more and more cosmetics are being sold. Nivea, a well-known cosmetics brand, only had one male skin care item in its lineup 25 years ago. It currently has 20. Nowadays, companies provide full-body shavers, everything possible for joggers, and amateur chefs, and 42% of Dyson vacuum cleaner consumers are guys. But aside from that, not much has changed.
Since the 1960s, “emancipation has stayed still” in terms of consumer habits, claims Twardawa.
The crucial element is the person who assesses, chooses, and purchases items, and that person is still Sabine Mller.
The male is typically only responsible for large and bulky items when shopping. On average, he makes the drive to supermarkets selling beverages once a week to make bulk purchases. German women typically shop three to four times as much as their male counterparts, using the family’s second automobile to purchase both needs and smaller, more upscale items.
On the German market alone, there are 80,000 brands advertised, which is a twofold increase from 20 years ago. German stores are now open later, and as the country’s population matures, society as a whole is becoming more adaptable. In actuality, nothing is the same as it once was. Stores used to close early in the afternoon on Saturdays and early in the evening on working days. In many places today, you may go shopping until 10 p.m. or midnight six days a week.
Twardawa starts his tour of a typical grocery store. He moves right as he passes three registers. Germans walk to the right, unless they are left-handed, he claims. Twardawa claims that by the time a typical customer reaches the produce section, he has his shopping list out. Laundry detergent, coffee, milk, and frozen goods are frequent inclusions.
He claims that “Germans painstakingly arrange their purchasing.” “They don’t enjoy shopping, and they want to be able to quickly locate the goods on their list.” The older the consumer, the more frequently and for a longer period of time they shop for so-called “fast-moving consumer products” or essentials. A 24-year-old woman shops on 116 days a year, compared to a 70-year-old woman who shops on 247 days annually. Compared to smaller stores with counter service, self-service supermarkets are more popular with young people.
Germans as a whole have an annual purchasing power of 1.488 trillion euros ($2.381 trillion), or 18,000 ($28,800) per person. Each German will spend around 700 euros ($1,120) more in 2008 than they did in 2006, indicating that prosperity is rising more quickly than inflation.
Germans typically spend 25% of their income on rent and quickly rising incidental costs associated with housing, such as energy, gas, and water. Approximately 10% of income is saved or invested. The amount spent on amusement has slightly increased. Germans are seen as both ecologically sensitive consumers and price seekers, in contrast to the English who value service, the French variety, and the Italians who frequently make impulsive purchasing decisions.
Although the notion that being frugal is hip, the rallying cry of shoppers for whom quality is secondary, may be an outdated trend, Germans are nevertheless actively looking for ways to save costs. Only 44% of Germans say they look at quality first when they purchase, the highest percentage in Europe, while 54% say they focus on price first.
The inexpensive grocery store was created in Germany. Aldi was developed by the Albrecht brothers in the 1950s, and other bargain stores like Penny, Norma, Netto, and Lidl soon followed. Germany is home to the headquarters of every second discount retailer in Europe, and the average German lives three discount stores within a five-minute drive of their home.
Twardawa, a market researcher, acts similarly to many males in his age bracket. He seldom goes shopping, instead delegating the chore to his wife. Occasionally, he helps her carry her shopping bags to the car. Additionally, he waits for his wife in a tavern or crosses Nuremberg’s market square when she enters the city’s retailers to try on outfits.
Which automobiles are more affordable in Germany?
Cheapest automobile available in Germany
- Sandero by Dacia.
- Dawson Logan
- Dokker, Dacia.
- Toshiba Space Star
- Infiniti i10
- Citigo by Skoda.
- Nissan Yaris.
- Toyota Corolla.
Do German auto dealers bargain?
There are several resources available to assist you in making your choice of a vehicle, including, among others, television ads, newspapers, auto publications, and the pervasive internet. No matter where you acquire your information, it’s probable that you’ll visit a dealership at some point to seal the deal and take your new wheels home. English speakers are usually available at the showroom, and German legislation typically forbids the rogue haggling that is so prevalent in other nations. Therefore, in principle, the price listed on the sticker should be what you pay for the vehicle.
There are still several options for lowering the cost. Dealers occasionally provide discounts for cash payments. Some dealers only register vehicles for a day before deregistering them right away. They become “used cars” as a result, allowing for pricing freedom. When it comes to the “extras,” like as the sunroof, air conditioning, sound system, and other accessories, there is also opportunity for negotiation. Making sure the dealer gives you a very excellent price for your trade-in is another approach to reduce the price of a new car.
You will need to finance a new car if you don’t pay cash for it (which is uncommon). Many manufacturers provide internal finance options, typically at rates that are slightly lower than those offered by banks. However, it pays to investigate both options. Although the manufacturer may provide lower interest rates, the loan may need to be repaid in three years, and financing is probably not an option for a car that has been in any way discounted. Financing terms might range from 24 to 60 months, depending on the cost. When a 20% down payment is paid, the best interest rates are provided.