People who emphasize August Horch, a German engineer who created the company, are in the “Aw-dee camp. Horch is a German term that meaning “listen,” and the Latin word for that is “audi, from which the name of the company he created derives. Numerous individuals believe that Audi should be pronounced similarly to other Latin-derived words like “words like “audio,” “auditory,” “audible, etc. However, we’re here to inform you that this is untrue.
In fact, the brand’s name should be pronounced “The brand’s own reps exclaim, “Ow-dee.”
“According to Loren Angelo, vice president of marketing for Audi of America, the Latin word “Audi” means “listen” and loosely translates to “horch” in German, which is obviously a homage to the company’s original creator, August Horch. “Since the name Audi is so near to the word “audio,” we frequently hear it pronounced “Aw-dee,” but just to be clear, the correct pronunciation is “Ow-dee,” which sounds like “howdy” or “outie,” like the belly button!
So there you go, everyone. Directly from the source, it is “Ow-dee rather than “Aw-dee. Friends, let’s talk about how to pronounce “Porsche” and “Jaguar” correctly now.
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How do you pronounce Audi?
Since the name Audi is so near to the word “audio,” we frequently hear it pronounced “Aw-dee,” but just to be clear, the correct pronunciation is “Ow-dee,” which sounds like “howdy” or “outie,” like the belly button!” So there you have it.
Why is the pronunciation of Audi different?
You will have the same kind of argument over terminology like in this situation “schedule, schedule, or even the word “foyer” might be used. How should the name be pronounced correctly? “Audi? Depending on where you are in the country or even the world, you may hear a different pronunciation of the German luxury brand owned by the Volkswagen Group, such as “Ow-dee, rhymes with “howdy.” However, some claim that “Aw-dee” rhymes with “shoddy.” According to the staff at the brand itself, there are two schools of thought on the appropriate way to say it, but in reality there is only one.
What does the word “Audi” mean?
Logo? Of course! When the Auto Union AG was established about 90 years ago, that was also their first thought. How four businesses eventually evolved into four rings and the world-renowned AUDI AG. And here’s why the process of sand painting is so crucial to the creation of logos:
“A good logo is one that your big toe can carve into the sand. Kurt Weidemann, a well-known type designer and graphic artist, said as much (19222011). Based on his statements, the designers’ directions could have been straightforward and basic yet nonetheless clever and memorable nearly 90 years ago. In 1932, the four businesses Audi, DKW, Horch, and Wanderer merged to establish Auto Union AG, which later changed its name to AUDI AG. The business also need a new logo. The creation of the four interlocking rings.
How do you pronounce Jaguar?
Although the word “jaguar” is believed to have originated from multiple indigenous South American languages that were subsequently translated into Portuguese, the actual jaguar is a jungle cat that is found throughout Central and South America. The name is typically pronounced “JAG-wahr in American English, but in more Midwestern regions, it tends to sound more like “JAG-wire, which most brand supporters find extremely embarrassing.
However, according to company representatives, there is a legitimate way to pronounce it, and that way is British. How’s that going? The British pronounce Jaguar as “JAG-you-are,” but most Americans pronounce it as “JAG-you-uhh” due to the British accent.
How do you pronounce BMW?
One thousand drivers in the UK participated in the survey, which asked them to correctly pronounce the names of 10 different car brands.
None of the ten brands’ names could be accurately pronounced by a single person.
By:
revised on:
Many people find it difficult to pronounce automobile brand names, especially when they come from Germany or France. But by any stretch of the imagination, is BMW impossible to say? One might question how three letters can be pronounced incorrectly. But according to a survey done at Select Car Leasing, almost 95% of individuals pronounce the name of the German automaker inaccurately.
Since “BMW” is only a three-letter word, many people pronounce it that way: “bee em double yoo.” The English pronunciation, however, is incorrect because the brand is German. So, “bee em vee” is the only pronunciation that is totally correct.
How do you say Aldi in the UK?
We all enjoy debating the proper pronunciation of words, as anyone who has ever been in a pub when people are arguing about how to say “scone” will attest to.
It seems that we have reached a consensus over how to pronounce the name of the renowned German grocery company, “Aldi.”
Many people pronounce “Al-di” with a short “a” sound (), however some individuals think it should be spoken with a longer vowel (), making it “All-di” to rhyme with… Garibaldi?
However, a store insider has spoken out and said that the proper pronounciation is actually “Al-di.”
The source stated to the Mirror that it all stems from the chain’s inception and the history of its name.
They claimed: “Karl and Theo Albrecht, the brothers who founded the chain in 1946, are truly the source of the name of the supermarket.
If you’re not sure how to say their last name, you can use this audio clip to get the pronunciation right.
According to CNBC, the company’s original name was “Albrecht Discount” when it first opened its doors in a German neighborhood of Essen in 1946.
After World War II, the cheap store built a loyal following by keeping costs low, and the two brothers were able to construct four additional locations near Essen by 1948, and more than 100 nationwide by 1955.
The brothers changed the company’s name to Aldi in 1961; the name is an abbreviation for Albrecht Discount. From that point on, the company expanded throughout mainland Europe, with the first US store opening in Iowa in 1976.
The supermarket doesn’t offer buy one get one free deals because, according to the Aldi insider, the firm is “dedicated to giving the lowest prices for the greatest quality products every single day.”
They also said that up until 2001, all Aldi employees working in stores had to keep track of the costs of 750 different items.
Fortunately for the personnel, this is no longer necessary, however the insider claimed that some can still recall pricing for a wide range of goods from memory.
You can also learn how to pronounce some French companies in this piece we shared earlier this year if you’re the kind that wants to make sure they’re constantly pronouncing words the way that’s purportedly correct.
Does Audi make nice cars?
Audi’s reliability as a manufacturer ranks 34th out of 40 on the Reliability Index, which shows that it is significantly below average. Mercedes-Benz and BMW, the other two significant German luxury automakers, do not much better, coming in at 30th and 31st, respectively.
On the other end of the scale are the dependable Japanese automakers Honda, Toyota, and Nissan, as well as the Korean automakers Hyundai and Kia. These automakers demonstrate their trust in the strength of their vehicles by providing warranties that are substantially longer, lasting 5 or 7 years.
The J.D. Power 2019 UK Vehicle Dependability Study, which evaluates manufacturers by “issues per 100 vehicles,” supports this subpar performance. They compiled feedback from 11,530 owners of newly registered vehicles between November 2015 and January 2018 and counted the problems they encountered between 12 and 36 months after buying the car. With 167 faults per 100 vehicles compared to an industry average of 119, Audi ranks 22nd out of 24 manufacturers. Peugeot takes first place with just a 77.
Consumer Reports presents a significantly more favorable picture. Audi has dropped three spots to seventh place in the 2019 Consumer Reports manufacturer dependability rankings, with an average reliability score of 60% and its most and least reliable models being the Audi Q5 and Audi A3 Saloon, respectively. Even if this study only takes into account 29 manufacturers, some of which are American (thought to be the polar opposite of “German engineering!”) this is still a much better outcome than in other studies.
These contradictory statistics make it impossible to determine whether or not Audi is one of the least dependable automakers. It’s probably more helpful to consider the typical issues that Audi vehicles experience as well as the cost of repairs.
How do you say Hyundai automobiles?
The way that Hyundai is typically pronounced in the US rhymes with “Sunday.”
You’ll note that American advertising always use this phrase. Having said that, it is sometimes called “high-UN-dye” in the UK. Hyundai is, of course, a Korean firm, and in Korea, the name is pronounced more like “HYUN-day.”