Initial negotiations with McLaren came to an early stalemate, complicating Audi’s plans to enter Formula 1 in 2026 with its own engine and a team bearing its name.
The Volkswagen Group has virtually confirmed a first-time Audi F1 project, which is still pending final approval.
In This Article...
Why doesn’t Audi field an F1 team?
All of the major exotic vehicle manufacturers have competed in F1 or, at the absolute least, provided engines for the sport throughout its history.
The F1 grid has formerly featured vehicles with the names Aston Martin, Maserati, Bugatti, Alfa Romeo, Porsche, Lamborghini, Lotus, Jaguar, and Mercedes Benz. You now have a real who’s who of the automotive industry, including the enduring Ferrari and contemporary automotive behemoths Honda, Renault, and Toyota.
Despite its long history and popularity, there are surprisingly few names from the real world of motorsport on the roster of teams competing in F1 today.
The only car brands you can actually buy are Ferrari, Mercedes, Renault, and, to a lesser extent, McLaren. The two Lotus teams who absurdly compete this year have no connection to the British sports car manufacturer of the same name (owned by Malaysia).
The concentration of ownership of these well-known names is one of the main issues. They used to be powerful, independent businesses, but today they are just branches on the conglomerate tree.
For instance, Fiat is the owner of Maserati, Alfa Romeo, Lancia, and Ferrari. Audi, Bugatti, Bentley, and Lamborghini are all under Porsche control at Volkswagen.
Where are Peugeot or BMW? Why are Japanese firms no longer in a position to compete? Why couldn’t one of the Porsche stable’s brands stand in for the group?
Audi has developed a solution. They have revealed their cards after years of tease teasers about an F1 effort.
Audi believes that F1 is unimportant. Audi’s director of racing, Dr. Wolfgang Ullrich, defends the harsh decision.
The road has no bearing on this. Audi has long participated in motorsports that our customers care about, like rallying and touring cars, which helped develop the quattro, FSI, and TFSI systems that are now included in our road cars.
This is the reason we rejected F1 in 1999. Instead, we made the decision to compete in the world’s biggest race. We chose Le Mans.
They are combative words. However, the argument has some merit given the number of passenger car manufacturers competing alongside Audi (11 in all) at Le Mans events.
That didn’t prevent Audi from planning an extravagant celebration in Singapore to coincide with the F1 race, though.
As brutal as Dr Ulrich’s assessment is, he gets the Ban Ki Moon award for diplomacy compared to the blunt assessment of F1 offered up by Porsche CEO Matthias Mueller who declared that it was “not interesting and “too expensive.”
Of course, the two erudite men omit to mention that F1 is an absurdly challenging sport to master.
Why risk it all to be an afterthought in a world that is so different from your own when you’re the big fish in Le Mans racing, as is the case with Audi, or when you have many series exclusively dedicated to your brand, as does Porsche?
You know you’re not in Kansas anymore when racing behemoths like Mercedes and Ferrari attend a class from an energy drink manufacturer.
That, though, is the appeal. F1 should be unpredictable and innovative; it shouldn’t only be about racing road cars.
That is not to claim that Formula One is a very inventive sport. The idea that F1 has significantly advanced the automotive industry is widespread, but it doesn’t hold up to thorough examination.
F1 is better at extending existing technologies than it is at inventing new ones, leaving aside traction control and monocoque construction. While improvements in this field certainly have an impact on the passenger market, they don’t often garner the same attention as high-profile innovations like airbags.
The Olympics wouldn’t exist if sport were exclusively about practical applications, though. It wouldn’t be fun to see Usain Bolt shatter world records; we’d rather to watch police officers take out criminals.
Although Audi would be a great addition, F1 is unique and different, and the sport will continue to exist without them. In addition, a number of well-known past participants are already lined up to participate in the 2014 engine upgrades, joining first-timers Volkswagen and General Motors.
F1 is still without a doubt the best series, even though the Le Mans 24-hour may be the world’s best auto race (although the people of Monaco may disagree).
Why aren’t BMW and Audi in Formula One?
Since the World Drivers’ Championship was established in 1950, BMW has been involved in Formula One in a variety of capacities. Before developing the BMW M12/13 inline-four turbocharged engine in the 1980s, the business competed in sporadic races in the 1950s and 1960s (typically under Formula Two rules). The team’s chassis were powered by BMW engines from 1982 to 1987 as a consequence of an agreement between BMW and Brabham. Nelson Piquet won the 1983 title while operating a Brabham BT52-BMW during this time. ATS, Arrows, Benetton, and Ligier teams were also given the M12/13 by BMW during this time, with varying degrees of success. Brabham briefly left the sport in 1988, and BMW stopped officially supporting the engines, which were still being used by the Arrows team under the Megatron moniker. The 1989 revision of the Formula One Technical Regulations outlawed turbocharged engines, making the M12/13 obsolete.
In the late 1990s, BMW made the decision to return to Formula One and entered into an exclusive agreement with the Williams team, which was in need of a new long-term engine supplier following the departure of Renault in 1997. A new V10 engine was produced as a result of the work and debuted in competition in the Williams FW22 in 2000. The collaboration advanced from the midfield to contending for race victories the next year, but the desired title remained elusive due to Michael Schumacher and Ferrari’s domination in the first half of the 2000s. BMW decided to sever ways with Williams in 2005 as their relationship had deteriorated, and instead decided to purchase the rival Sauber team outright.
The BMW Sauber project, which ran from 2006 to 2009, significantly raised the Swiss former privateer team’s competitiveness. A strong third place performance in the Constructors’ Championship in 2007 followed two podium places in the inaugural season (which became second when McLaren was disqualified). Robert Kubica won the team’s lone race in 2008, the Canadian Grand Prix, and briefly held the lead in the Drivers’ Championship, but the team decided to concentrate on 2009 car development and fell back in the standings at the end of the season. Due to the F1.09 chassis’ lack of competitiveness, the 2009 season was a significant letdown. BMW decided to leave the sport, returning the team to its founder, Peter Sauber, in addition to the global financial downturn and the company’s displeasure with the constraints of the current technical standards in developing technology relevant to road cars.
Audi never took part in Formula One.
It’s known that Audi came quite close to joining Formula One in 2013 and was instrumental in the sport’s abandoned decision to employ four-cylinder turbocharged engines. Late in 2010, the FIA’s World Motor Sport Council suggested changing F1 to a four-cylinder turbo formula at Audi’s suggestion. Though Audi decided against competing, the F1 Commission modified the engine formula to a turbocharged V6. According to insiders, since the beginning of the year, Audi and the Volkswagen Group have been developing a 1.6-liter V6 turbo Formula One engine. Audi is reportedly more interested in purchasing an existing Formula One business than starting from scratch to construct an F1 organization, even though it will develop its own engines and electric hybrids. The primary targets were believed to be Red Bull Racing or its Italian-based development squad, Toro Rosso, because to Audi’s longstanding ties to Austria and its strong association with Red Bull CEO Dietrich Mateschitz. Audi’s dominant DTM team has long had Red Bull as a prominent sponsor.
What F1 team is Audi investing in?
Those in the know claim that Audi is competing for McLaren Cars and the F1 unit, which is estimated to be valued roughly $1 billion. The principal liaison officer for the negotiations between Audi and McLaren is 49-year-old Jrg Astalosch.
Audi and McLaren to sell?
The Volkswagen Group, which owns Audi, is well along in its preparations to convince the German automaker and its sister brand Porsche to join Formula One in 2026.
Porsche appears to be partnering with Red Bull, while Audi’s plans are less apparent as it continues to consider its choices.
A full takeover of the team, which would have made it the official Audi F1 team, was one of the options discussed in the company’s discussions with McLaren.
After the Audi entry, it was possible that the McLaren moniker would have completely vanished from grand prix racing.
However, Brown made it plain in remarks made prior to the Miami Grand Prix that the McLaren name would not be sold to Audi and would remain in use.
“Although we did spoken with Audi, we are not for sale. We have a strong commitment to the future, and our performance on the track is excellent.
“In order to provide our staff with the tools we need to retake the lead, shareholders are making large investments, and commercially, things are going incredibly well. The team has excellent morale. The racing team is not something we are interested in selling.”
Added him: “The McLaren F1 team. That is what we will continue to do, and we will continue to own the racing team.”
The team’s improved financial status, which has reversed the situation from a cash catastrophe at the onset of the COVID-19 epidemic, is the basis for Brown’s optimism about the future of McLaren.
He specifically points to a $185 million agreement with investor MSP Sports Capital as providing the team with a little more stability to act in its own best interests.
In contrast to 18 months ago, “we’re in a tremendously strong situation,” he declared. “You guys are all aware of the circumstances we were in 18 months ago before MSP Sports Capital entered and made an investment. Given the current situation, that now seems like a long time ago.
“We would require ownership of the racing team as a condition of any agreement. There is no conversation to be held if somebody wishes to have one that is different from that.”
In Formula One, who will Porsche replace?
Porsche and Audi, which are owned by Volkswagen, have long been linked to Formula 1. Now that it’s official, it’s clear that the big investment will result in a profit.
Herbert Diess, the CEO of VW, announced on Monday that when technical restrictions pertaining to the that promote energy efficiency take effect, the two luxury brands will join the top international racing league. Diess noted, “You need a regulation change to enter Formula 1; otherwise, a technology window will not open up.
Volkswagen’s actions will probably take one of two forms: first, Porsche will likely collaborate with Oracle Red Bull Racing to take Honda’s place as the engine supplier. The Japanese manufacturer will still provide support for the 2022 season, but the racing team had to launch Red Bull Powertrains, a section dedicated to power units.
Although the supercar manufacturer has found better financial footing thanks to a Saudi equity investment of 50 million ($758 million U.S.), the play with Audi may involve buying McLaren. Approximately 500 million euros ($556.3 million U.S.) is what Audi apparently has to offer for McLaren.
Although there were reportedly “divisions at an event regarding admission into F1 in Wolfsburg, where Volkswagen is based, Diess ultimately remarked, “You just run out of arguments, “for not enlisting.
Why isn’t Lamborghini in Formula One?
Although the Italian automaker has produced some of the most iconic automobiles in history, Lamborghini hasn’t been the dominant force in Formula 1. Even more people have discovered the sport thanks to Netflix’s Drive to Survive, but some auto fans have noted Lamborghini’s absence from the grid.
Despite not taking part in the event in 2021 or 2022, the Italian automaker has previous experience. According to F1 Technical, Lamborghini raced a vehicle dubbed the Lambo 291 in the 1990s. Despite possessing a strong V12 engine, its brief career didn’t turn out as expected.
There isn’t an official Formula One team for Lamborghini. However, the Italian automaker did make a foray into the sport in the early 1990s. This was the time the automaker ordered engineers Mario Tolentino and Mauro Forghieri to create a new vehicle based on the automaker’s L3512 naturally aspirated V12. Like all F1 vehicles at the time, the Lambo 291 had a carbon-fiber chassis. The automobile was about 1124 pounds in weight. The only transmission used to provide V12 power to the rear wheels was a six-speed manual.
It’s interesting to note that Lamborghini didn’t want its name on the squad since the company didn’t want to damage its reputation if the team failed. The team’s name is Modena because of this. However, Lamborghini decided to call its vehicle the Lambo 291.
Despite enormous expectations, the Lamborghini F1 car wasn’t a huge success. The 1991 Formula 1 season was the sole time the Lambo 291 was active. The pre-qualifying sessions served as its initial test. To even be eligible for one of the 16 races that year, the car had to perform well in these qualifying sessions.
Sadly, the automobile only competed in races six times. The Lambo 291 finished sixth at the U.S. Grand Prix on its best day. Lamborghini didn’t want to invest in a struggling squad, despite the fact that the company had one respectable finish at the beginning of the season. Despite having great hopes in 1992, Modena never returned to Formula 1.
Even if it happens, Lamborghini rejoining Formula One is doubtful. Just to enter costs $200 million. The current teams each receive an equal share of the money. Budgeting would also be required for the creation of a whole new vehicle and powertrain. Because Lamborghini lacks the same racing heritage as Ferrari, it would be prohibitively pricey.
Why tinker with success when Lamborghini’s Urus SUV is breaking sales records? If anything, Porsche or Audi have a stronger chance of entering Formula 1 because Lamborghini is controlled by the Volkswagen group.
Why did Toyota quit Formula One?
Kawasaki, a manufacturer of motorcycles, also disbanded its MotoGP squad as a result of a severe market downturn.
After the 2010 season, Japanese tire manufacturer Bridgestone said on Monday that they will not extend their supply agreement with Formula One.
To cut costs during the worldwide economic downturn, Toyota’s Fuji International Speedway circuit gave up hosting rights for the Japanese Grand Prix in 2010 and beyond in July.
Honda-backed Super Aguri, which departed from F1 early last year because to financial concerns, marked the beginning of Japanese corporations leaving the sport.
With Toyota’s departure, Ferrari (FIAT), Mercedes, and Renault are the only remaining Formula One manufacturers.
It also gives BMW-new Sauber’s Swiss owners the opportunity to join the grid as the 13th team.
Toyota committed to F1 until at least 2012 by signing the Concorde deal earlier this year, so a withdrawal could have legal repercussions.
On 16 trillion yen in sales, Toyota expects an operational loss of 750 billion yen ($8.3 billion). Results for the second quarter are expected to be announced on Thursday.
Yumiko Nishitani contributed more reporting, while Peter Rutherford and John O’Brien edited the article.