Greek gods relaxing in Palm Springs are played by Salma Hayek and Arnold Schwarzenegger in the BMW 2022 Super Bowl commercial. In his Super Bowl 2022 commercial, Arnold Schwarzenegger is channeling the power of Zeus. The 74-year-old actor appears in a Super Bowl commercial promoting BMW’s iX electric vehicle.
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After changing for a new BMW commercial, Arnold Schwarzenegger is no longer recognizable.
When ARNOLD Schwarzenegger dressed up as the Greek deity Zeus for a new BMW commercial, he was virtually unrecognizable.
Alongside Salma Hayek, a well-known Hollywood actress, the 74-year-old actor, who has portrayed roles ranging from The Terminator to Hercules, flaunted his new appearance.
In an advertising for BMW, which will introduce two new totally electric vehicles in the United States next month, Arnold appeared significantly differently.
The Kindergarten Cop actor had a massive fake beard that was bushy and covered much of his face.
A silver wig with long, lush tresses gave him a shiny head of hair as well.
With a white toga, gilded body armor, and a leather tabard, the actor completed the look.
Zeus is the most important Greek deity and is regarded as the king, guardian, and father of all other gods and mankind.
Zeus is frequently pictured as an older man with a beard and is symbolized by objects like lightning and eagles.
In a white off-the-shoulder Grecian dress that highlighted her beautiful curves, the Frida actress looked stunning.
The one-minute short, which will make its Super Bowl debut on Sunday, tells the tale of a couple who had planned to retire from Mount Olympus to Palm Springs, California, but things did not turn out as they had hoped.
“Retiring from Mount Olympus to Palm Springs, Zeus is absolutely disappointed by all earthly electric things — until he encounters the all-electric BMW iX M60,” the automaker’s website stated.
Zeus may be seen attempting to unwind at the swimming pool and on the golf course, but he is constantly interrupted by his neighbors who require him to charge their electric golf carts and hedge trimmers.
BMW will use the actor who plays the Greek god of lightning to help charge its electric vehicles.
No, a new film starring Arnold Schwarzenegger won’t be released about Zeus, the Greek lightning deity. However, he portrays the lead role in a Super Bowl commercial for BMW that promotes an electric car.
Six days ago, the actor and former governor of California teased a Zeus project on his Instagram account, saying it will be “Coming February 2022.” Smart watchers made the connection and thought it was a Super Bowl commercial.
BMW confirmed on Wednesday that it is the company behind the advertisement. Salma Hayek Pinault, who will assume the part of Hera, the wife of Zeus and the goddess of marriage in Greek mythology, will also appear in the commercial.
Today’s teaser video is set in a location that is not at all mythical: a coffee shop. As Schwarzenegger approaches the counter to get his drink while decked up as Zeus, the barista mispronounces his name.
Although BMW has not yet revealed which EV model will be highlighted in the advertisement, the lightning metaphor meshes with the automaker’s goal to promote an EV. It will introduce the iX and i4 electric vehicles next month. The luxury brand returned to the event for the first time since 2015 on Jan. 20, when it initially announced its Super Bowl purchase. The ad is being handled by Goodby Silverstein & Partners.
The German motor industry has employed Schwarzenegger to promote products before, including BMW. During a visit to the Detroit auto show in 2018, Schwarzenegger praised Mercedes-Benz, a direct competitor. Schwarzenegger was invited by Mercedes to Detroit to help unveil the 2019 G class.
Schwarzenegger put then-Daimler CEO Dieter Zetsche on the spot and asked him when the gas-guzzling G class will switch to electric power after the legendary actor discussed his passion for the boxy ultralux SUV with Zetsche. What was Zetsche’s response then? “Keep it tuned.”
The contest is taking on the characteristics of the all-electric bowl in the auto category. According to a teaser video that was released this week, Kia will also advertise an EV, the EV6, in an advertisement that will feature a robotic dog. There is also General Motors participating. Although its intentions haven’t been made public, considering what the company did last year, they probably include EVs. Wallbox, a manufacturer of EV chargers, is also advertised throughout the game.
In the BMW Super Bowl commercial, Arnold Schwarzenegger portrays Zeus.
Six days ago, the actor and former governor of California teased a Zeus project on his Instagram account, saying it will be “Coming February 2022.” Smart watchers made the connection and thought it was a Super Bowl commercial. And today BMW formally acknowledged that it is the company responsible for the advertisement. Salma Hayek Pinault, who will assume the part of Hera, the wife of Zeus and the goddess of marriage in Greek mythology, will also appear in the commercial. The opening quarter will feature the 60-second ad.
Although the carmaker did not specify which EV model will be featured in the advertisement, the lightning metaphor suits BMW’s desire to plug an electric vehicle. It will introduce the iX and i4 electric vehicles next month. The luxury brand returned to the event for the first time since 2015 on Jan. 20, when it initially announced its Super Bowl purchase. The ad is being handled by Goodby Silverstein & Partners.
The contest is taking on the characteristics of the all-electric bowl in the auto category. According to a teaser video that was released this week, Kia will also advertise an electric vehicle, the EV6, in an advertisement that will feature a robotic dog. There is also General Motors participating. Although its intentions haven’t been made public, considering what the company did last year, they probably include EVs. The maker of electric vehicle chargers, Wallbox, is also promoting in the game.
In the Super Bowl ad for BMW, Salma Hayek and Arnold Schwarzenegger resemble Greek gods.
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Since the 1970s, when Arnold Schwarzenegger won the Mr. Olympia physical competition year after year and rose to fame as a bodybuilder before transitioning to acting, people have been comparing him to a Greek deity. It becomes official with the Terminator actor’s most recent performance as Zeus, the lightning deity.
You can now watch the complete advertisement, which also stars Salma Hayek as Zeus’ wife, the goddess Hera, and which Schwarzenegger first revealed in a brief sketch where a barista fails to pronounce his name correctly.
The king and queen of the gods (dressed in full sword-and-sandal fashion) decide that it is time for them to retire and move from Mount Olympus to somewhere a bit more commonplace: Palm Springs, in the Super Bowl ad. Schwarzenegger’s Zeus, however, finds himself having to utilize his lightning skills over and over to help their new friends and neighbors with their finicky equipment, to his increasing degrees of annoyance. It’s not all golf and walking their pet Pegasus, either.
Hayek’s Hera gives Zeus a new car because she thinks he needs a “pick-me-up”: the BMW iX, “the ultimate electric driving machine,” which won’t need any lightning strikes to start. The final image of the TV ad shows Zeus and Hera driving lazily through Palm Springs while humming “Electric Avenue” by Eddy Grant.
It’s pretty cool to see Schwarzenegger and Hayek playing the mythological figures on screen, even if it is only for a brief period of time. Anyone who knows even the slightest bit about ancient Greek mythology will be able to tell you that Zeus and Hera were not the sort of couple to comfortably retire together—infidelity, illegitimate children, and blood-soaked vengeance were more their thing.
British freelancer and journalist Philip Ellis writes on pop culture, relationships, and LGBTQ+ issues. Man Repeller, GQ, Teen Vogue, and MTV have all featured his work.
Where was the latest BMW ad shot?
According to a new BMW Super Bowl commercial, Zeus, also known as the god of the sky, retired from his position at Mount Olympus and relocated to Palm Springs.
Zeus, as portrayed by Arnold Schwarzenegger in the advertisement, is shown complaining about his quality of life in Palm Springs. He has been observed attempting to use a microwave while also charging his neighbor’s electric hedge trimmers using his lightning-throwing abilities. As a result of his frustration with trying to fix the lights in his mid-century modern home, he even creates a power outage in his new city.
However, things turn around when Salma Hayek Pinault’s character’s wife Hera gives him an electric BMW iX. Zeus is revitalized by the new vehicle, and the commercial ends with the couple taking a drive through downtown Palm Springs’ Palm Canyon.
In a statement to BMW, Schwarzenegger stated, “The fun is in this mythological god of lightning, who is meant to be unbreakable, battling with ordinary gadgets.” Zeus is only struck by the immense power of electricity and is entirely revitalized when his intelligent wife gives him the gift of an all-electric BMW iX.
In addition to playing the title character in “The Terminator,” Arnold Schwarzenegger served as governor of California from 1999 to 2003. He served as president until 2011.
According to a press release, the Bryan Buckley-directed 60-second ad will air during the third commercial break of the Super Bowl’s opening frame. The most recent BMW Super Bowl ad featured actors Bryant Gumbel and Katie Couric.
Visit Greater Palm Springs, the area’s coordinating tourism and marketing organization, was not engaged with the advertisement, according to Joyce Kiehl, director of communications.
Despite having the classic look of a Palm Springs advertisement, the majority of it was really shot in Los Angeles using a green screen, claims independent location manager and scout Aric Bednarik. Due to scheduling conflicts, Schwarzenegger and Hayek Pinault were unable to visit the city.
The shoot for the commercial’s Palm Springs-based scenes happened on December 4, the day following the Festival of Lights parade. Around 6:30 a.m., scenes of downtown Palm Springs were captured, and it took about two hours. According to Bednarik, the Palm Springs Police Department intermittently controlled traffic so that the two Greek gods might be seen driving down Palm Canyon Drive. The automobile would pass a traffic light for around two minutes at a time.
A piece of a scene involving Zeus and Hera playing golf was filmed at Indian Canyons Golf Resort.
The golf course was crucial to include since it personifies Palm Springs, according to Bednarik. “The major roadway was actually the most significant factor. There isn’t much you could do with that that wouldn’t make it obvious that this is Palm Springs.”
A two-minute longer version of the commercial will be made available online the following day after it airs, according to Bednarik, for those who want to witness even more of the antics the Greek gods get up to.
Who plays whoever in the commercial for the BMW electric vehicle?
The commercial, which was directed by two-time Academy Award nominee Bryan Buckley, stars Salma Hayek Pinault and actor Arnold Schwarzenegger. It will be broadcast during the third commercial break in the game’s opening frame.