We think the new Kia K5 (Optima) has an excellent appearance thanks to its incredibly contemporary and stunning design. However, if the thought of driving a car with a Kia insignia makes you uncomfortable, a little Korean business called Brenthon has the answer.
Don’t worry if you’ve never heard of Brenthon; most people probably haven’t either. According to information provided by Jalopnik a few years ago, the company Brenthon appears to specialize in selling emblems and new names for Kia and Hyundai automobiles.
That’s correct, the business, which only makes emblems, badges, and wheel covers, like it did for the new Kia Optima, has managed to establish itself through some clever marketing.
According to the Brenthon website, a replacement front badge for the most recent generation of the Optima costs about 32,000 South Korean won, or about US$27. The price of the rear badge is the same, but the price of the steering-wheel badge is 18,000 won ($15), and the price of the wheel caps is 40,000 won ($33). On the tailgate of the Optima shown is a sizable badge that reads “Brenthon,” but we haven’t been able to find out how much it costs.
It would be simple to believe the organization, which advertises itself through bright graphics and marketing campaigns starring glamour models, is some sort of tuning business.
However, we fail to fully comprehend the appeal of switching Kia insignia with Brenthon ones. Someone will certainly inquire about the company if you are driving a Kia or Hyundai while wearing a Brenthon emblem, and you will be compelled to explain that you are in fact driving a Kia or Hyundai but didn’t want the world to know it.
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Vail, Jamie
Using Google for seven seconds
“Don’t worry if you’ve never heard of Brenthon; most people probably haven’t either. According to information provided by Jalopnik a few years ago, the company Brenthon appears to specialize in selling emblems and new names for Kia and Hyundai automobiles.”
Yeah. I also looked it up on Google. Regarding the information, thanks. Does anyone know WHY this is a thing at this point? What exactly is the benefit of paying more for a badge swap? Is this just a means for dealers to increase their profits?
Hyundai Palisade BRENTHON Emblem Set
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- For a perfect fit, it was made in South Korea EXCLUSIVELY for the Hyundai Palisade.
- Front, rear, steering wheel, and wheel caps are included in the 7-piece set.
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You don’t often see this kind of uncommon, pricey design on the street. This is how to make your Palisade stand out from the crowd. You get a thin steering wheel overlay that goes over the Hyundai logo on your steering wheel and four overlays that also stick over your Hyundai wheel center caps in addition to the front badge that replaces the Hyundai badge on the grille and the rear badge that replaces the Hyundai badge on the hatch.
The overlays are attached using 3M double-sided tape, just like the majority of OEM badges in use today. These badges are a good, quick, and simple way to give your Palisade SUV a unique and opulent appearance. That’s how I do things, so if that’s what you’re looking for, go ahead and add a set to your basket and I’ll send them your way right away.
Brenthon Design’s Masterful Reproduction of the Hyundai Santa Fe
As you may recall, Brenthon Design did an amazing job of faithfully recreating the Genesis G70. Now is the perfect time for the South Korean producer of automobile accessories to envision the brand-new Santa Fe, which will get split headlights that are an extension of the Kona’s.
The third-generation Santa Fe has been around since 2012 and is offered in five- and seven-seat variations. In Hyundai years, it makes it close to five years old, which is a long period. The fourth generation will officially launch in South Korea and a few other areas in 2018, with the global deployment expected to be finished in MY 2019.
The Santa Fe will become considerably prettier thanks to camouflaged prototypes with production-ready body panels, but Brenthon Design went one step further by actually creating the newcomer. Given that the Incheon-based company receives comprehensive documentation on upcoming cars from Hyundai, Kia, and Genesis before launch, it shouldn’t be shocking if the Santa Fe resembles pixel art.
The side mirrors, which are placed on the doors rather than the base of the A-pillars, are one way the all-new Santa Fe differs from the present model. Then there is the split-headlight design, which places the projectors underneath and the DRLs on top. Hyundai is also anticipated to improve the Santa Fe’s interior, including the passenger section.
One can only speculate as to what Hyundai has planned for the mid-size SUV’s engine options. Hyundai is most likely to continue using the I4 and V6 engines in the current-generation Santa Fe. There will undoubtedly be an eight-speed transmission designed for front- and all-wheel-drive systems, yet little is known about the Santa Fe’s transition to green technology.
By 2020, eight SUVs will be added to Hyundai’s product lineup in the United States, the first two of which will be the Kona and Kona Electric. If one of those eight is a Santa Fe Hybrid or Santa Fe Plug-In Hybrid, Hyundai’s position in this market would be strengthened.