While watching the Super Bowl on Sunday, February 13 at 6:30 p.m. at SoFi Stadium, you might recognize a scene as the Los Angeles Rams take on the Cincinnati Bengals.
During the game, a new BMW advertisement promoting its new iX SUV electric vehicle will air; it was shot in the Coachella Valley.
After a long career on Mount Olympus, Zeus and Hera, played by Arnold Schwarzenegger and Salma Hayek, want to retire in Palm Springs with their darling Pegasus.
On Sunday, Telemundo will broadcast the action, and News Channel 3 will air highlights of the big game.
In This Article...
In a new BMW Super Bowl commercial set in Palm Springs, Arnold Schwarzenegger portrays Zeus.
According to a new BMW Super Bowl commercial, Zeus, also known as the god of the sky, retired from his position at Mount Olympus and relocated to Palm Springs.
Zeus, as portrayed by Arnold Schwarzenegger in the advertisement, is shown complaining about his quality of life in Palm Springs. He has been observed attempting to use a microwave while also charging his neighbor’s electric hedge trimmers using his lightning-throwing abilities. As a result of his frustration with trying to fix the lights in his mid-century modern home, he even creates a power outage in his new city.
However, things turn around when Salma Hayek Pinault’s character’s wife Hera gives him an electric BMW iX. Zeus is revitalized by the new vehicle, and the commercial ends with the couple taking a drive through downtown Palm Springs’ Palm Canyon.
In a statement to BMW, Schwarzenegger stated, “The fun is in this mythological god of lightning, who is meant to be unbreakable, battling with ordinary gadgets.” Zeus is only struck by the immense power of electricity and is entirely revitalized when his intelligent wife gives him the gift of an all-electric BMW iX.
In addition to playing the title character in “The Terminator,” Arnold Schwarzenegger served as governor of California from 1999 to 2003. He served as president until 2011.
According to a press release, the Bryan Buckley-directed 60-second ad will air during the third commercial break of the Super Bowl’s opening frame. The most recent BMW Super Bowl ad featured actors Bryant Gumbel and Katie Couric.
Visit Greater Palm Springs, the area’s coordinating tourism and marketing organization, was not engaged with the advertisement, according to Joyce Kiehl, director of communications.
Despite having the classic look of a Palm Springs advertisement, the majority of it was really shot in Los Angeles using a green screen, claims independent location manager and scout Aric Bednarik. Due to scheduling conflicts, Schwarzenegger and Hayek Pinault were unable to visit the city.
The shoot for the commercial’s Palm Springs-based scenes happened on December 4, the day following the Festival of Lights parade. Around 6:30 a.m., scenes of downtown Palm Springs were captured, and it took about two hours. According to Bednarik, the Palm Springs Police Department intermittently controlled traffic so that the two Greek gods might be seen driving down Palm Canyon Drive. The automobile would pass a traffic light for around two minutes at a time.
A piece of a scene involving Zeus and Hera playing golf was filmed at Indian Canyons Golf Resort.
The golf course was crucial to include since it personifies Palm Springs, according to Bednarik. “The major roadway was actually the most significant factor. There isn’t much you could do with that that wouldn’t make it obvious that this is Palm Springs.”
A two-minute longer version of the commercial will be made available online the following day after it airs, according to Bednarik, for those who want to witness even more of the antics the Greek gods get up to.
The Redwood Region is a popular site for auto advertisements, and BMW’s most recent “Road Trip” features some of the region’s most popular filming locations. We would want to express our our gratitude to the production for picking the BMW to promote both us and our sister county, Mendocino. The Avenue of the Giants, Highway 101 along the Eel River, and the Trees of Mystery with Paul Bunyan and Babe are just a few of the places we’ve featured.
Numerous auto advertisements from all the major producers have featured our area over the years. Our picturesque, film-friendly roads, forests, beaches, towns, and roadside attractions provide so much intrigue and complexity to these settings, helping to spectacularly highlight the vehicles and trucks. The film-friendly Redwood Region is the perfect place to hold your shoot if you require some unmatched settings to make your products stand out!
Along with being members of FLICS (Film Liaisons in California Statewide), AFCI (Association of Film Commissioners International), LMGI (Location Managers Guild International), and AICP, we are also members of the following organizations: (Association of Independent Commercial Producers).
Three Cannes Lions for Kyiv’s advertising
Three Cannes Lions were awarded to the Diesel brand advertising in 2018, which was shot in Kyiv at the Podilsko-Voskresensky Bridge and the Karpenko-Kary National University of Theater, Cinema, and Television (at the Cannes Lions International Advertising Festival). These are the most esteemed honors in the field of advertising. Three categories—directing, production design, and camera work—were recognized with honors. The production was conducted by a Ukrainian business. Francois Rousselle, who has worked with The Rolling Stones, Depeche Mode, and Madonna before, was the film’s director.
BMW films an advertisement in Kiev
BMW, a German automaker, filmed a commercial in Kiev for a new car type.
BMW has added its name to the list of firms whose ads were filmed in Kyiv.
On October 16, the top German automaker uploaded a video to YouTube showcasing its new vehicle, the 2 Series Gran Coupe.
Over the past few years, Kyiv has emerged as a popular location for video production, luring worldwide companies and singers with prices that are frequently four or five times lower than in the EU and the US. Commercials for international businesses including Apple, Google, and Lacoste have also been filmed here.
In several areas throughout Kiev, the BMW commercial depicts a lot of people taking advantage of the new premium compact class vehicle’s characteristics.
A man drives down the Darnytskyi Bridge while listening to music and visualizing himself performing a DJ set using the gesture control audio equipment in his car.
A young couple dines in the posh eatery inside the Countess Uvarova’s Mansion, a striking historical landmark situated in the city center, only to drive out in their fast BMW after receiving snide comments from the stuffy, traditional patrons.
They decide to get takeout from the Podilskyi Bridge, which was also featured in a 2017 advertisement by the Italian apparel company Diesel, rather than staying at the stuffy restaurant, which is still under construction.
The advertisement exhorts viewers to embark on the path of self-expression, as each of the individuals challenges expectations with outlandish attire and hairdos.
The YouTube description for the film states, “The decisions you make are the expression of your individuality.”
Who performs the new BMW advertisement?
In his Super Bowl 2022 commercial, Arnold Schwarzenegger is channeling the power of Zeus. The 74-year-old actor appears in a Super Bowl advertisement for BMW’s iX electric vehicle.
Who performs the electric BMW advertisement?
The Greek gods Zeus and Hera are portrayed by Arnold Schwarzenegger and Salma Hayek Pinault in BMW’s newest Super Bowl commercial for the iX electric SUV.
A 60-second Super Bowl commercial for BMW’s new iX electric vehicle features Salma Hayek Pinault and Arnold Schwarzenegger as Greek gods.
The advertisement portrays the former governor of California and actor as Zeus, the sky god and monarch of the ancient Greek gods. Hayek is the goddess of women, childbirth, marriage, and family known as Hera.
The two make the decision to leave their jobs and relocate from Mount Olympus, the mythical location of the gods in Greece, to Palm Springs, California.
Zeus struggles to deal with humans and his new ordinary life, while Hera seems to be settling to life in the human realm just well. He reluctantly uses his abilities to assist people in charging electronic items even though he has trouble regulating a microwave and the electricity in his house.
The BMW iX, which goes on sale in American dealerships next month, fills that need. Zeus receives the electric SUV from Hera as he prepares to ride their miniature winged horse for a stroll. Zeus’ energy is restored by the vehicle, and the two continue their journey while belting out Eddy Grant’s 1980s hit song “Electric Avenue.”
Since 2015, BMW has not run an advertisement during the Super Bowl until this one. Back then, BMW also promoted a new EV and used the Eddy Grant song, but Katie Couric and Bryant Gumbel, the hosts of NBC’s “TODAY” show, were featured instead.
Goodby Silverstein & Partners, a San Francisco-based advertising agency, created the new advertisement.
It was made available online by BMW on Tuesday and will air during the third commercial break of the first quarter of the game on Sunday. This is it:
The electric SUV is actually given to Zeus in the advertisement just as he prepares to ride their miniature winged steed. The fabled beast was misidentified in an earlier edition.
In the BMW commercial, who sings?
Here you can see the brand-new “Power of Action – Higher Power” 2022 commercial for the BMW iX and BMW i4 electric cars, as well as details on the song and the artist.
The first-ever BMW iX and i4 are driven around a metropolis in this commercial as they pass people wearing clothing with environmental conservation themes, such as “Tomorrow is too late,” “Shape your future,” and “Make Earth cool again.”
The commercial ends with the slogans displayed on the screen, highlighting the BMW iX and BMW i4’s cleaner all-electric environmental credentials “The power of action is more important than the power of words in this situation. The iX and the i4, the pinnacle of electric vehicles “.
Coldplay, a British pop-rock band, have released a song called “Higher Power,” which is playing in the 2022 iX & i4 BMW commercial.
The song, which was made available for download in May, was co-written by each member of the quartet. One of the main reasons BMW selected this specific song for the ad campaign’s music may also have to do with the song’s words, “This joy is electrifying.”
You can listen to the full version of Higher Power in the official music video above from Coldplay’s YouTube channel in addition to streaming and downloading it.
In the commercial for the BMW x3, who is the woman?
Today marks the premiere of a brand-new television ad by BMW of North America featuring the BMW 3 Series and Brooklyn Decker. The advertisement is a part of BMW’s regional advertising purchase for NBC’s Sochi 2014 coverage. BMW has booked regional NBC advertising in the top 17 markets in addition to national NBC advertising for the Sochi 2014 Winter Olympics, an increase from 11 markets during the London 2012 Summer Olympic Games.
The iconic Ultimate Driving Machine that created the Sports Sedan market, the BMW 3 Series, is featured in the Brooklyn Decker-starring film “Opportunity Knocks.” For 23 years running, the BMW 3 Series has been included on Car and Driver’s esteemed 10Best List. This advertisement relates the tale of a man who previously missed a chance.
In a flashback scene, among other squandered chances, we witness him break up with his geeky high school lover, who in the present is revealed to be Brooklyn Decker. He won’t let another opportunity pass him by when it comes to buying the BMW 3 Series.
“The humor in this BMW advertisement is what drew me in. I was determined to portray myself as the nerdy teenager I was in high school, complete with braces and unfashionable attire “said Brooklyn Decker, an actress. “I’m happy to have been a part of this project with BMW,” the actor said. “I appreciated being able to add some of my personality into the ad.”
Trudy Hardy, Vice President, Marketing, BMW of North America, described “Opportunity Knocks” as a lighthearted illustration of BMW’s emphasis on narrative-driven creativity. We want people to make the proper decision the first time, unlike the young man in the commercial who dumped Brooklyn Decker, especially when choosing their next automobile.
BMW of North America’s television and internet advertising, as well as social media activations, are handled by Kirshenbaum Bond Senecal + Partners, with UM handling media buying. David Shane is the director and O Positive is the producer of “Opportunity Knocks.”