Karl Rapp and Gustav Otto are the founders of BMW. At the government’s request, the Flugmaschinenfabrik Gustav Otto firm amalgamated into Bayerische Flugzeug-Werke AG (BFW) in 1916. The Rapp Motorenwerke company changed its name to Bayerische Motoren Werke GmbH in 1917, and that corporation was then transformed into an AG (public limited company) in 1918. Later, in 1922, BMW AG gave BFW control of its engine building operations, including the business and brand names. Bayerische Motoren Werke AG was established on March 7, 1916, which will forever be known as the founding day of BFW.
In 1923, the R 32, BMW’s first motorcycle, was introduced to considerable fanfare. Up until that point, the business had only provided engines, not entire automobiles. A boxer engine with longitudinally positioned cylinders and shaft drive, which formed the basis of the original BMW Motorrad model, is still used today in the company’s bikes.
The 501, manufactured by BMW starting in 1952, was the company’s first post-war car. It had a sizable saloon that could accommodate up to six passengers and was powered by an improved version of the pre-war BMW 326’s six-cylinder engine. The BMW 501 was not a commercial success as a luxury vehicle, but it did restore BMW’s reputation as a top-notch automaker.
The Rosslyn plant south of Pretoria, South Africa, was the contemporary BMW Group’s first manufacturing facility outside of Germany. The Rosslyn plant was built by the local importer, and the BMW Board of Management opted to take over the entire building in 1972. The production of the Glas 1800 SA model had begun in 1967, and the BMW 2000 SA had come later. Beginning in 1984, we saw the introduction of BMW 3 Series vehicle production following significant investments.
From a technological, structural, and cultural standpoint, Strategy Number ONE aligns the BMW Group with two goals: to be profitable and to enhance long-term value. Up until the year 2020, the company’s objective is to become the premier supplier of high-end goods and high-end services for personal mobility.
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Statement of Purpose and Analysis for BMW
“To become the world’s leading provider of premium products and premium services for individual mobility,” reads BMW’s mission statement.
BMW’s mission statement outlines the company’s goal to lead whatever industry it enters. Additionally, the corporation wants to concentrate on the premium market, which is why there aren’t any affordable BMW goods or vehicles available.
BMW’s stated goal of becoming the “leading provider of premium products and premium services” makes it quite obvious that they have no interest in competing in any other market area. The company is still concentrating on the high-end market. However, the business is able to do that by providing a caliber of service and a range of goods, such as cars, that are unparalleled in terms of engineering and manufacture.
Being a worldwide firm has always been a priority for BMW. This frequently necessitates that they (BMW) adopt a more regional strategy for manufacturing, hiring, and engineering. However, because of their emphasis on “premium products and premium services,” quality control is a top priority for them. So, no matter where you purchase a BMW vehicle, it will meet the highest standards set by the brand.
BMW
With its headquarters in Munich, Bavaria, Germany, Bayerische Motoren Werke AG, also known as BMW (German pronunciation: [,be:?em’ve](listen)), is a global producer of high-performance luxury cars and motorbikes. The company was established in 1916 to develop airplane engines, which it did from 1917 to 1918 and once more from 1933 to 1945.
BMW, Mini, and Rolls-Royce are the brands used to advertise automobiles, and BMW Motorrad is used to promote motorbikes. With 2,279,503 vehicles manufactured in 2017, BMW ranked as the fourteenth-largest automaker in the world. The business has a long history in motorsport, particularly in touring vehicles, sports cars, and the Isle of Man TT.
In addition to producing cars in Germany, Brazil, China, India, Mexico, the Netherlands, South Africa, the United Kingdom, and the United States, BMW has its headquarters in Munich. Following investments made by the brothers Herbert and Harald Quandt in 1959 that kept the business from going bankrupt, the Quandt family has been a long-time shareholder of the company (with the remainder shares being owned by the public float).
BMW’s goal is to lead the
BMW’s mission is to become the most successful luxury brand in the world. Mission: The BMW Group is the top global supplier of upscale goods and upscale services for personal mobility.
What is the goal of the BMW Corporation?
“To become the world’s leading provider of premium products and premium services for individual mobility,” reads BMW’s mission statement. The assertion demonstrates that BMW has matured and that it no longer settles for typical or broadly construed as satisfactory products.
What advantages do BMWs offer?
BMWs are among the safest vehicles you can buy because of their design. Every year, BMW receives safety pick awards, demonstrating their excellence as one of the best. Active knee protection, all-season traction, upgraded braking system, hill descent control, lane departure warning, night vision, run-flat tires, and airbags everywhere are a few of its cutting-edge safety features.
BMW is known for producing some of the most opulent vehicles. Each vehicle’s construction is carefully thought out for comfort and aesthetics. Because only premium materials were chosen, you get the impression that you are driving in style. This standard is used to build even the entry-level BMW models, which also use carbon fiber or aluminum inserts to make them even sportier and more fashionable. BMWs are a well-known status symbol, so you may brag about your accomplishments.
A BMW is the way to choose if you want a car with as many features as you can get. Even the cheapest model of a BMW comes with more amenities than the majority of fully equipped vehicles from other manufactures. You receive fantastic value for your money with this. BMWs are also always in demand, which means they don’t depreciate as much as some other cars, so you can always sell it for a good price.
The cutting-edge technology included in BMWs will provide you maximum performance and speed when you are driving. They equip the majority of their models with V-6 or V-8 turbocharged engines to increase performance. Because of how well-tuned their suspension systems are, you won’t even notice the majority of road imperfections.
The Pfaff advantage entails selling you a car in the manner in which you desire. We no longer use traditional sales methods where different clients receive various discounts. You won’t need to bargain with upfront pricing.
We won’t increase the price of your deal in any way. We will make you a formal offer if you have a car to trade, but you are under no obligation to accept any of our offers. And thanks to our return and exchange policy, you can’t buy the wrong automobile.
What makes BMW automobiles so unique?
Luxury. Although it is not a necessity, everyone aspires to have it. The well-known luxury car manufacturers that come to mind include BMW, Range Rover, Bentley, Lexus, and Mercedes-Benz. The luxury amenities and industry-leading features that these manufacturers have included into a comfortable and performance-appropriate vehicle have helped them establish a reputation in the luxury brand of automobiles. In my opinion, the BMW brand distinguishes out among the competition. Many auto enthusiasts will provide you with numerous arguments for choosing a BMW over a Mercedes-Benz or Range Rover. Their varied justifications include straightforward elements like brand loyalty or pure automotive performance, but there are also a variety of additional elements to take into account. A breakdown of a few of these features is provided below.
Drivers favor German cars for many reasons, including their long tradition of embracing innovation. By pushing the boundaries of innovation, the firm wants to build the best car possible. When you look at any BMW vehicle, this basic fact becomes clear. The transition from a normally aspirated engine to a turbocharged engine was one of the earliest made by them. This increased the power of BMW vehicles without lowering their fuel economy.
The business recently unveiled the I series,” a sub-brand of BMW that focuses on integrating cutting-edge technologies into cars to aid in environmental preservation. We can’t blame consumers who are concerned about the environment for like this feature. This line of BMW vehicles offers unwavering performance and has a favorable effect on the environment. The vehicles in this class emit fewer pollutants and even support the electric vehicle movement.
The price range of luxury brands is typically out of reach for the majority of consumers. When you compare the pricing of BMW vehicles to those of Mercedes-Benz or Porsche, you will discover that they are less expensive. The majority of people are unaware of this reality, which is why they favor other brands over BMWs. Owning a BMW is also cost-effective because German vehicles perform better and last longer.
No auto aficionado will dispute BMW’s superior performance, safety, and quality. Any vehicle from this luxury automaker is built to ensure safety while being driven or in the event of an accident. The vehicles also offer cutting-edge security features like laser-cut keys that make them incredibly difficult to steal. The caliber of the repair done on the car is also amazing. The interiors of the cars are built with no expense spared by BMW experts. They give the automobiles luxurious leather seats, top-notch audio systems, GPS, and many other features.
These are just a few factors that make BMWs superior to other automobile brands for drivers like you and me. It’s a common belief that once you own a BMW, you’ll never want to purchase a vehicle from any other automaker.
What is the BMW plan?
Product differentiation with an emphasis on design and digitization best describes BMW’s business approach. The BMW Group unveiled its completely electric BMW i3 in 2013, and electromobility is the company’s newest focus for product differentiation. In 2014, the plug-in hybrid BMW i8 came out as a response. Additionally, individual mobility in the premium market is a key component of BMW’s commercial strategy, along with appealing mobility services.
The corporation sticks to Strategy Number One, which aims to balance high levels of short-term profitability with raising the levels of the company’s long-term worth in times of transition. BMW has identified “Growth,” “Shaping the Future,” “Profitability,” and “Access to Technology and Customers” as its four key strategic areas.
The following factors underlie the competitive advantage of the BMW Group:
1. Representation of success and status. BMW is in the premium car category, hence owning a BMW model car can be seen as a symbol of success and social standing in a given society.
2. Each brand model has effective design and features put into it. The two-section, rounded radiator grille, lovely aesthetics, chic style, and Hofmeister kink, or the countercurve in the window-outline at the base of the rear roof pillar, are just a few examples of these frequent design and functional aspects.
3. Affordable after-sales support. Customers highly value the excellent after-sales customer care that BMW has gotten favorable reviews for.
Research and development (R&D) is crucial to maintaining BMW’s competitive advantage, and senior management is fully aware of this. More than 4.2 billion euros were invested in R&D in 2015, an increase of 136 million euros. It should be highlighted that BMW’s competitive advantage is difficult to maintain over the long term because it depends on the company’s capacity to consistently develop cutting-edge products, features, and capabilities.
A more in-depth discussion of BMW’s business strategy is found in the BMW Group Report. Additionally, the research uses the BMW Group to demonstrate how the main analytical strategic frameworks for business studies—such as SWOT, PESTEL, Porter’s Five Forces, Value Chain analysis, and the McKinsey 7S Model—can be applied. The paper also covers topics of corporate social responsibility and provides analysis of BMW Group leadership, organizational structure, and marketing strategy.