Hyundai is copying Volkswagen’s strategy from 60 years ago. The VW Beetle seemed strange back then. It was peculiar. After the Second World War, anti-Teutonic sentiment persisted. Right up until the company hired Doyle, Dane & Bernbach, sales in North America were subpar. Soon, well-known commercials appeared on television, including the well-known “Keeping Up With The Kremplers” ad. What was once wild and strange suddenly became hip and cool. As they say, the rest is history.
The corporate relative of Hyundai, KIA, has a history of utilizing the effectiveness of inventive marketing. Its advertisements transformed the KIA Soul, which is just a box on wheels, into the definition of cool. Toyota’s Scion xB and xD had a lot of similarities conceptually. The Honda Element was also. Nobody could successfully enter the mass market. Thanks to the influence of effective advertising, the Soul went on to become a cultural icon and sell far more vehicles than the xB and xD combined.
Tesla is an outlier in the sales and marketing of automobiles. It does not advertise, instead relying on word-of-mouth and the excellent marketing abilities of Elon Musk, its main supporter. The rest of the automotive industry is in the awkward position of having to promote their conventional vehicles while persuading potential buyers to have a look at one of their options in the electric vehicle market.
Hyundai has made the decision to “grab the bull by the horns,” so to speak. Together with Brady, Brannon, and Rich, it is promoting its new plug-in hybrid and battery electric automobiles in the same lighthearted manner that brought Volkswagen to public attention decades ago. Here is the “No Gas, No Squeegee” commercial, an instant classic.
According to what we understand, KIA has reserved space during the Super Bowl to unveil the hot new EV6. The foundation for Hyundai’s plans for electric cars was laid this past weekend during the league playoffs with a new commercial starring Jason Bateman. The primary premise of the story is that no one had ever flown in an airplane before. Before they did, no one used a microwave. Before anyone had one, there were no email accounts. And until they did, no one used a smartphone. Before they were embraced by the general public, all of these technological wonders were despised or even reviled. The same will apply to electric autos. No one will be interested in getting one, and then everyone will.
Look at this:
The point is well-made. You may either get on or get off the bus because the EV revolution has here.
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Hyundai is watching the big game from the sidelines this year because it didn’t want to miss any of the excitement. This weekend’s NFL conference championship games will feature commercials for the company’s new electric IONIQ 5 that will be aired thanks to a collaboration with actor Jason Bateman.
The all-electric Hyundai IONIQ 5 SUV hatchback is the subject of a new marketing campaign from South Korean carmaker Hyundai, which debuted today and stars Jason Bateman.
With the tagline “Your trip at its most evolved,” the campaign consists of two TV pieces, two TikTok videos, and additional creative that will be used across digital, social, and out-of-home platforms.
In the hero movie “History of Evolution,” Bateman plays many prominent historical figures while appropriately attired. He explains how various innovations have evolved, from language and our understanding of maps to telephones and, eventually, electric vehicles. The advertising campaign attempts to highlight the significant advancements Hyundai has made in EV technology.
The second TV commercial, “Campsite,” emphasizes how camping has improved in terms of convenience and comfort since our ancestors’ days on the frontier while showcasing the IONIQ’s two-way charging technology, which allows customers to use it to charge other electrical items in addition to their cars.
Good
The “History of Evolution” Hyundai Super Bowl ad features Jason Bateman in various historical periods demonstrating how early technologies improved through time. The advertisement compares the evolution of the IONIQ 5 to that of human language, navigation, phones, and televisions in order to highlight how the IONIQ 5 reflects the advancement of the electric car.
The second commercial, “Campsite,” runs for 30 seconds and showcases the IONIQ 5’s ability to power equipment that will make camping much more comfortable.
Jim Jenkins, a well-known filmmaker of commercials, previously directed Hyundai Super Bowl commercials, including “Elevator” in 2019, which also starred Jason Bateman.
Hyundai’s media agency, Canvas, coordinated the media buys while working with Hyundai’s official agency of record, INNOCEAN USA, to create the IONIQ 5 marketing campaign.
According to Angela Zepeda, CMO of Hyundai Motor America, “IONIQ 5 represents the ultimate proving point of Hyundai’s evolving path to produce innovative, zero-emission electric vehicles.” “The IONIQ 5 represents a substantial advancement in what it means to operate an electric car with its ground-breaking design, cutting-edge technology, and more than 300 miles of range. In this eye-catching advertisement, we employed comedy to contrast the IONIQ 5 with other technological achievements.”
Which vehicle does Jason Bateman promote?
Despite not running an advertisement during the Super Bowl, Hyundai has a sizable campaign planned around it, including out-of-home advertising the week before the big game and spots during the playoffs. In a commercial for the new Hyundai Ioniq 5, Jason Bateman provided the humor as he traveled through time, taking us from the beginning of human history to, you guessed it, the Hyundai Ioniq 5.
Who is the man in the most recent Hyundai advertisement?
Jason Bateman ponders absentmindedly, “Why do they call it your funny bone?” as he drives his Hyundai Tucson. Since it’s not particularly hilarious, if you’ve ever hit it, you know that. Hyundai claims that since it questioned everything while creating the 2022 Tucson, it is only fitting that its users continue to be curious.
Is Jake from State Farm appearing in a Hyundai ad?
You might also recall Miles from a time when he was attempting to sell you something than insurance with his charming face.
Miles has made an impressively large amount of advertisements. When he first moved to Los Angeles, he told Forbes, he was earning money as a food delivery driver while also establishing his résumé and income by applying for any acting roles he could find. Which means there’s a high chance Miles has attempted to sell you something at some time if you can drive it, eat it, drink it, or even listen to it. Coors Light, psoriasis treatment, Hyundai, Panera Bread, Pepsi, Henry’s Hard Sparkling Water, Jersey Mikes, Straight Talk Wireless, 5-Hour Energy, Slim Jims, Fantasy Football, McDonald’s, Bose, Ford, eBay, and Taco Bell are among the brands he has starred in commercials for.
Despite all of this expertise, Miles claims that it was the wife of State Farm CMO Rand Harbert who chose him above the other “New Jake” candidates and persuaded her husband to give him the job that has made him so well-known. And he’s overjoyed to have been chosen: “Actually, they’re really, really lovely people. For as long as I can, I want to do it “said he.
You shouldn’t anticipate a new New Jake from State Farm any time soon, even though Miles hopefully has greater opportunities ahead of him.
Who performs the Hyundai commercial voiceovers?
Leaning into the Bateman vibe Because of his performance in “Elevator,” Hyundai appointed him as the face of the company. Since then, he has appeared in numerous commercials, including one for the Tuscon SUV starring Mindy Kaling.
Which famous people appear in the Hyundai advertisement?
For one thing, the video features Jason Bateman the entire time. American actor, director, and producer Bateman got his start in the 1980s as a Little House on the Prairie cast member. Stars Mindy Kaling, Kawhi Leonard, Giada De Laurentiis, Nate Berkus, and Becky G are also shown in the advertisement.
Who else appears in the Hyundai ad with Kawhi Leonard?
Then again, I don’t think he’s playing five-on-five right now. Speaking of Leonard, he appeared alongside Jason Bateman, Becky G, and Sheldon Bailey in a Hyundai commercial. The advertisement, according to Bailey, has been a blessing for him and his family.
What music plays in the newest Hyundai ad?
Move On, Progress Never Stops/The New People’s Car by Hyundai i30. Information about the song used in the New Generation Hyundai i30 commercial, “Move On – Progress Never Stops.” Good Times Roll is a song.
Where was the Hyundai Tucson ad shot?
Okanagan Lake served as the backdrop for a television ad for the new Hyundai Tuscon that was shot in June 2020! The Westside Road area was where much of the filming took place. Recently, the advertisement ran on a number of networks. When you’re watching cable TV, keep your eyes open!
Not a compensated endorsement: Saffron’s most recent SUV was a 2014-vintage Tucson. I adored this car! It was a fantastic size, handled the snow well, consumed little fuel, had a lovely big sunroof, and had tons of baggage room. Definitely, I’d think about getting another one! I purchased it from the Kelowna dealership (which I wouldn’t recommend) and had maintenance done at the Vernon shop, where the service was excellent. In order to express my gratitude to the boys for how well they treated me, I drove pizzas over there one Friday afternoon.
The man in the Kia Super Bowl commercial is who?
Sam Page, the guy who plays Robo Dog in the new Kia commercial, has adopted the lovable robot into his family. After the 2022 Super Bowl, the 45-year-old actor posted a picture of his family posing with the cute Robo Dog on Instagram.
Who is the most well-known actor in commercials?
Stephanie Courtney, often known as Flo, is the most well-known commercial actor, taking the top rank. For the Progressive advertisements, Courtney is well-known for her role as the insurance agent. Who can forget her signature blue headband, crimson lipstick, and bumped-up hairstyle?
Audiences may have heard Courtney’s voice earlier in other works because, in Tom Goes to the Mayor in 2004, she is credited with providing the voices of Renee the Receptionist and Joy Peters. She appeared in Cavemen and Mad Men in 2007 in a minor capacity. She portrayed Eassie Karp in The Goldbergs for three seasons.
Who appears in the 2022 Kia Super Bowl ad?
One of our all-time favorite advertisements of the year is the Kia commercial with the robot dog!
The new ad, which will play during the 2022 Super Bowl and stars Sam Page from Brazen and The Bold Type, will win you over.
The advertisement shows a Robo Dog sitting alone on a shelf at a supermarket as actual dogs receive affection from people. The dog then notices a man (Page) charging his electric car and knows that he might receive love from this man.
When the dog eventually locates the car after sprinting out of the shop, his battery is entirely dead. Thankfully, the man locates him and charges the dog’s battery with the power from the automobile!
Sam just put his Los Angeles property up for sale, seeking $3.95 million. View the interior of the house in our photo collection!