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German carmaker BMW, or Bayerische Motoren Werke AG, is known for its high-quality sports sedans and motorcycles. In Munich are the corporate offices.
It was founded in 1916 as the aircraft engine manufacturer Bayerische Flugzeug-Werke, changed its name to Bayerische Motoren Werke in July 1917, and started making bikes in the 1920s. 1928 saw BMW’s entry into the automotive industry. The R32 motorcycle manufactured by the business set a world speed record that wasn’t surpassed until 1937. The Luftwaffe, the German air force, used the first jet engines that BMW produced during World War II. After the war, the company attempted to enter the small-car industry but discovered that it was unable to successfully compete against Volkswagen’s small, reasonably priced vehicles. The business was on the verge of bankruptcy by 1959, and the management wanted to sell it to Daimler-Benz.
But in that year, BMW emerged from its financial gloom; German businessman Herbert Quandt bought a controlling stake in the company; and BMW unveiled its 700 series, which was swiftly followed by the highly popular 1500 model. A new line of motorcycles that were particularly well-liked in the United States were introduced by the business about the same time.
By the turn of the century, BMW had made a name for itself as a premium automaker. BMW acquired the Rover Group in 1994 in an unsuccessful attempt to expand its market share as a manufacturer of sport utility vehicles, but it lost over $4 billion before selling the Land Rover name to Ford in 2000. However, BMW experienced enormous success with the 2001 relaunch of the British MINI, and in 2003, another British brand, Rolls-Royce, joined BMW. Family members of the Quandts still owned a sizable portion of the business.
If BMW vehicles are unreliable and expensive, why are they so popular?
Expert reviews and top-ranked lists are meant to inform customers about which cars offer the best value, dependability, and safety. But even though they don’t place at the top of these lists, some automakers and models are nonetheless preferred by consumers. One such manufacturer, famed for its performance and luxury models, is BMW, whose vehicles frequently appear on lists of the least dependable and most expensive vehicles. Why then are they still so well-liked? What is it about driving a BMW that people find so appealing?
bizarre BMW facts
German luxury automotive company BMW, or Bayerische Motoren Werke AG, is known by this moniker. BMW is renowned for its contributions to sports vehicles and motorcycles in addition to their excellent premium road sedans. And that’s not even considering their well-known creation of some of the top engines on the market. They are praised as one of the best-selling luxury car manufacturers in the world and were established in 1916.