You may now find a product expert at numerous BMW Dealers who can help you select the ideal car to suit your demands and way of life. Before, during, and after your purchase, the BMW Genius is uniquely trained to display and assist you in becoming acquainted with every aspect of your BMW. Our BMW Geniuses are experts in answering your queries, scheduling test drives, making deliveries, and learning about the products.
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The Future of Dealership Staffing: The BMW Genius
Since its inception in 2014, the BMW Genius program has had a significant and advantageous impact on the BMW customer journey, with over 1,000 BMW Geniuses around the U.S. A BMW Genius is a product expert with a focus on customer service, unlike a standard sales position. BMW Geniuses are the consumers’ go-to advisers for product comprehension before, during, and after each purchase due to the complexity of today’s automobiles.
Take a look at the following benefits BMW Geniuses have given to their dealerships if you want to enhance customer service and boost sales at your dealership locations.
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The BMW Genius job was introduced at all of BMW’s dealerships last year, and the individuals who filled it should become your closest friends. How come? So, these are the people that will gladly respond to all of your BMW inquiries!
The BMW Genius essentially performs customer service duties but is paid a salary rather than commission like salespeople. This was done so that there is no pressure to make a sale and they can have the interests of the consumer at heart.
The new vehicles are thoroughly studied by BMW Geniuses, who even spend a week with BMW USA learning everything there is to know about them. Although individual dealerships may employ their Geniuses in different ways, the majority will use them to lead test drives, assist in selecting options that best meet the needs of the buyer, highlight car features, and assist with setting up all of the electronics in a new vehicle.
BMW has made it possible for you to contact a BMW Genius even if you haven’t visited a store because they want you to get the most out of your car. They have developed the BMW Genius app for Android and iOS smartphones, which is user-friendly and able to respond to almost any issue. The app includes instructional videos, a list of the top benefits of BMW features, details on BMW functionalities, model-specific product information, technical specifications, and more.
The establishment of a national hotline, however, is one of the best recent steps BMW USA has undertaken for the BMW Genius program. You can contact the BMW Genius Hotline to get all of your product-related questions answered by a professional team. Whether it be setting up the garage door opener, using the voice commands, pairing your new phone via Bluetooth, or anything else that causes confusion.
I advise anyone who has a new BMW to program the number 1-844-4GENIUS (443-6487) into one of the memory buttons on their dashboard. As a result, anytime a question does occur, all you have to do is press the Genius button to obtain an immediate response. The helpline is open from 9:00 am to 9:00 pm, Monday through Saturday (EST).
Most likely, a Genius will be there when you take delivery of a new BMW to go through all the key features with you. It might be a little overwhelming if they covered everything at delivery. Therefore, a BMW Genius may call you to schedule an Encore appointment after you’ve had some time to get to know your new car. If they don’t, I strongly advise you to phone your neighborhood dealership and make an appointment. The BMW Encore is a customized session that may be planned at a time that works for you and is intended to address all of your inquiries regarding your new BMW. Spend an hour or so with your genius.
The complexity of new vehicles is increasing, and BMW wants to ensure that you make the most of your vehicle. To that end, the BMW Genius is available to assist.
Nathan Risch
Before, during, and after your purchase, the BMW Genius is particularly trained to demonstrate and explain every aspect of your BMW.
BMW Product Genius increases revenue and client pleasure
BMW launched a test of the “BMW Genius” program in 2012. At the time, the pilot program was run at 10 BMW dealerships with a total of 14 Geniuses on staff, and it resulted in an incredibly high level of customer satisfaction.
After two years, BMW is prepared to introduce the new i3 to American consumers, and dealerships are starting to hire their Product Geniuses. According to the most recent Automotive News report, BMW dealers in Europe that participate in the automaker’s Product Genius initiative benefit financially. The tech-savvy staff’ relaxed explanations of the technologies offered in BMW vehicles, according to BMW, have increased the purchase of high-margin upgrades by 10% to 15%.
This year, the 3,250 dealerships throughout the world that are a part of the Future Retail program began to implement it. Early in 2015, there will be 2,000 Product Geniuses overall, up from around 1,000 right present.
Dealers who used Product Geniuses early on have noticed such an increase in sales and margin that they intend to alter how their showrooms are staffed. According to Ian Robertson, BMW Head of Sales and Marketing, “We were originally thinking about having one Product Genius per dealer, but some dealers now have four or five.” One large dealer group recently revealed to me that they wish to entirely reorganize their sales team, moving from the current configuration of four sales guys and one genius to three geniuses and two sales guys.
Each BMW Genius will be well-versed in the ever-evolving technologies and customization options offered by BMW to assist clients through each step of the ordering, purchasing, test-driving, and handover process. They will also be accessible to assist with any ensuing questions or service updates.
The Product Geniuses don’t sell vehicles; they receive a predetermined wage. Customers that want to buy anything are given to a salesperson.
The age of BMW’s product geniuses in Europe is 23 on average, and they come from a variety of backgrounds.
BMW Genius is it free?
Even while you’re driving, find out about new features and upgrades, your car’s characteristics, and more. Call our dedicated experts at our BMW Genius Hotline at 1.844. 4GENIUS (443-6487) for assistance. To make sure you take advantage of all the features offered by your BMW, the BMW Genius is a free service.
What exactly does a product whiz do?
A Product Genius’ job is to market the characteristics and advantages of brand-name products in order to promote them. By developing a sincere connection with the customer, a product genius will provide an amazing customer experience and service.
Where is Germany’s primary BMW manufacturing located?
The parent facility of the BMW Group is the Munich Plant. In close proximity to the Group headquarters, the BMW Museum, and BMW Welt, it is situated in the northern part of Munich. This plant employs about 8,000 people, 850 of whom are trainees, from more than 50 different nations. This plant, which is tightly integrated into the Group’s global production network, produces around 1,000 autos and 2,000 engines per day.
The BMW corporate offices have been on Lerchenauer Strasse, to the east of the current Olympic Park, since 1922. The factory started out making aviation engines, then moved on to producing motorcycles, then cars and engines. One of Europe’s most cutting-edge manufacturing facilities is the BMW Group Plant in Munich. The seamless coordination of production, logistics, transport, and administration over an area of almost 500,000 square meters constitutes a stunning feat in the world of contemporary automobile manufacture.
The factory’s layout, which evolved concurrently with the nearby urban residential area, includes intricate plant structures and cutting-edge production techniques. One of the wonders of automotive engineering worldwide is the seamless integration of all manufacturing technologies and supporting areas in the smallest of spaces. The BMW Group plant in Munich works in tandem with the Research and Innovation Center (FIZ) to serve as an internal competence center from which information about procedures, technologies, and expertise from more than 90 years of automotive engineering is disseminated to other manufacturing facilities around the world.
Has BMW developed a self-driving function?
BMW has been developing autonomous driving technology for many years, but in all of their commercial offers, they prioritize consumer value and safety. BMW currently offers a Driving Assist Professional package for all of its vehicles, however the 5 Series, X5, iX, and other more recent models come standard with the advanced driver assistance system (ADAS).
Level 2 autonomy is the most recent BMW autonomous technology. Although a Level 2 autonomous vehicle has capabilities to support the driver, the driver must still keep an eye on the car and the surrounding area at all times. Having said that, semi-automation can improve driving performance by alerting the driver and giving them momentary support. A A
The most sophisticated Driving Assistance Professional Package is available for any higher-end BMW that already has Active Driving Assistant as a standard feature. These are this technology’s main characteristics: A
Emergency braking assist, which can stop the car completely if necessary and alerts the driver to an impending collision.
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On the highway, distance control, commonly known as adaptive cruise control, includes autonomous braking and acceleration.
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With some restrictions and at speeds under 40 mph, lane-centering and steering assistance are offered, along with a hands-free alternative.
The car isn’t officially self-driving, according to critics of the most recent Driving Assistance Professional package, which is a fair evaluation of Level 2 autonomous vehicles. Since automated steering can only be used if you’re traveling at speeds under 40 mph, for some people, the additional cost doesn’t make sense to justify the slight upgrade from conventional safety features. A
However, other drivers who frequently encounter stop-and-go traffic like the improved experience the additional Extended Traffic Jam Assistant technology provides. Because the car can maneuver hands-free and autonomously at lower speeds, the technology feels less like glorified cruise control and more like high-level autonomous driving capabilities. A
Key Learnings The majority of high-end BMW cars are Level 2 autonomous, which means the driver must constantly keep an eye on the car as it steers, accelerates, and brakes. A
Technically speaking, the BMW 2022 iX has an unofficially classified Level 2+ autonomous system. Most businesses are stuck in a Level 2+ murky area when it comes to consumer and commercial safety because of regulatory and legal concerns around Level 3 systems, as is the case with Extended Traffic Jam Assistant technology.
However, in order to advance this transitional stage into the following level of autonomous driving—Level 3—BMW is working with Qualcomm and Arriver. BMW intends to provide Level 3 capabilities by the second half of 2025, enabling drivers to take their hands off the wheel and their eyes off the road for longer periods of time when traveling on specific highway conditions.