BMW M GmbH, originally BMW Motorsport GmbH, is a division of BMW AG and a producer of supercars.
The original purpose of BMW M, which stands for “motorsport,” was to support the company’s racing program, which was tremendously successful in the 1960s and 1970s. As time went on, BMW M started to add specially modified higher trim models to the lineup of BMW vehicles, for which they are today best known to the general public. To distinguish them from their rivals, these M-badged automobiles typically feature upgraded external trim, aerodynamics, interior trim, transmissions, and suspensions. At BMW’s exclusive testing and tuning facilities at the German racing circuit of Nurburgring, all M vehicles are scrutinized.
In addition, BMW M offers M packages for the BMW S1000RR motorbike. The M1000RR is a homologation-only, limited-production race-style vehicle.