The decision to retire Scion was decided, according to a press release issued this morning, in part because the younger customers Scion was intended to draw are content purchasing Toyota cars.
Scion was established more than ten years ago with the goal of luring youthful consumers into the Toyota fold with low-cost compact vehicles and no-haggle pricing.
The brand has had trouble lately. From a high of 173,034 in 2006, Scion sold 56,167 vehicles in 2015.
The compact and ferociously angular first-generation xB was an unexpected hit for the brand at first.
However, a larger second-generation xB and a related model known as the xD did not earn favorable reviews.
Toyota let them age instead of keeping them updated, then briefly tried to revive Scion with niche models.
It introduced the (since-discontinued) iQ city car and the FR-S sports car, neither of which had the potential to generate significant sales.
Toyota gave Scion two new mainstream vehicles to market alongside the FR-S and the current tC coupe this past year.
The Mazda 2 sedan is the iA, and the iM is a Toyota Auris hatchback with a different paint job.
Although the two appeared to be exactly what Scion needed, it may have been too little, too late. In any case, they will stay in the family.
Most Scion vehicles will be rebadged as Toyotas starting in August, which makes sense given that many of them are already offered as Toyota models in other regions.
Despite the fact that the 2017 model-year FR-S, iA, and iM models were not mentioned in today’s statement, they will be offered as Toyotas.
In This Article...
When did Toyota start producing the Scion?
Since its launch in 2003, the Scion brand has been a center for innovation and creativity. We’re sorry to see the brand leave, but its legacy lives on in our current array of cars, which includes numerous well-liked Scion vehicles under the Toyota name.
Scion: Does Toyota Own It?
The Scion moniker was to be discontinued in August 2016 by Toyota, the Scion brand’s parent corporation, and the majority of Scion-branded vehicles have been rebadged as Toyotas. The rear-drive FR-S, a Toyota 86 rebadged, is a two-door coupe that is capable of drifting. The iM (rebadged Corolla iM) is a respectable attempt at an inexpensive hatchback in the European design. The tiny sedan, which Mazda produced and rebadged as the Yaris iA, is fun to drive and has outstanding fuel efficiency.
Will Toyota bring the Scion back?
There is currently no new information regarding Toyota bringing the Scion brand back as of 2021. In order to maintain the line’s best-selling models on the market for potential customers once the brand was canceled in 2016, they shifted them over to Toyota.
Toyota launched Scion in 2003, and it operated for a total of 13 years. They did have some success in attracting younger customers during that time. They also had a dealership model, which was more approachable to many people because there was no haggling involved and you could simply go in and purchase the vehicle you desired.
The Scion brand was losing money as Toyota struggled to keep it afloat since they were not selling many cars toward the conclusion of their tenure. Overall, Toyota decided to discontinue the brand out of business considerations. Toyota may introduce some cars in the future that borrow styling ideas from Scion, but I do not anticipate the brand name to make a comeback.
How dependable are Scion engines?
The Scion tC has received great marks for its reliability despite having a high depreciation rate. The tC received an above-average rating of 4 out of 5 from RepairPal. During its eleven years of manufacturing, the car only sometimes experienced catastrophic problems.
How do Scion cars drive?
Toyota’s 2004 debut of the youthfully spirited Scion brand received an overall 7/10 grade from Car & Driver. Scion produced a number of reasonably priced, attractive, dependable, and sporty cars up until 2016, when the brand was once again integrated into the parent corporation.
Although it has only been around for a little over ten years, Scion has earned a reputation for itself as Toyota’s attempt to court hip, young drivers with a new lineup of cost-effective yet eye-catching cars. Several Scion cars were rebranded as Toyotas even after the brand was brought back under the umbrella of the Toyota mothership in 2016. The FR-S evolved into the 86, the iA becoming a Yaris variant, and the iM into a Corolla variant.
Which Scion makes is Toyota still selling?
The 2016 Scion is a potent sports car on the inside and out thanks to its aggressive appearance and rear double-wishbone suspension. The iM comes equipped with high-tech features including a seven-inch touchscreen, dual-zone climate control, and a rearview camera to make your drives safe and enjoyable. This car is based on an earlier concept car that was well-received in the business.
Starting in 2017, Toyota will continue to sell Scion iA, iM, and FR-S automobiles under its own brand. Additionally, the Toyota brand will introduce the Scion CH-R concept car in 2017. The Scion name is set to officially disappear in August 2016.
What vehicle took over for the Toyota Scion?
Toyota Motor Corp. is changing the Scion FR-name S’s to Toyota 86, which is the moniker given to the sports vehicle in markets outside of North America.
Six weeks after the Japanese carmaker revealed it was abolishing its youth-focused Scion brand and incorporating the majority of its vehicles under the Toyota brand, the name change was announced on Thursday.
According to Toyota Division Group Vice President Bill Fay, “When we announced the transition of the Scion models to Toyota we hadn’t planned on changing the names of our cars. However, by popular demand, we decided to adopt the global name of 86 for our sports car. “Enthusiasts have a strong association with the front-engine, rear-drive heritage of the ‘hachi-roku’ and the dynamic performance it offers.
According to company communications manager Nancy Hubbell, “a lot of executives weighed in” on the decision to modify the name of the FR-S.
In addition to the name change for the 2017 Toyota 86, the Scion iM hatchback will now be known as the Toyota Corolla iM, and the Scion iA sedan will now be known as the Toyota Yaris iA. In August, Scion tC sports coupe production will come to an end.
According to Hubbell, the Yaris iA and Corolla iM will begin manufacturing in August, followed by the Toyota 86 in July. She indicated that all should arrive in showrooms this fall.
The Scion C-HR Concept Toyota shown at the Los Angeles Auto Show was likewise rebadged as a Toyota concept. The C-HR will be displayed later this year and will go on sale as a 2018 model in spring 2017, according to the manufacturer.
The 86 and C-HR, which will also be Scion’s final appearance at an auto show, will make their Toyota debuts on the exhibit floor at the New York International Auto Show the following week, according to Hubbell.
The 86 sports car takes more aggressive appearance with its switch to Toyota, with a bigger center intake emphasizing the low, wide stance of the vehicle. With new LED front headlamps, turn signals, a fog lamp bezel, and a redesigned bumper, the front of the car has a fresh look.
New bumper and LED tail lamps are now featured on the back. 86 badges have been incorporated into a plaque on the front fender and inside the front headlamps of the alloy wheels, which have twisted spoke designs.
Are the Toyota 86 and Scion FRS interchangeable?
The FR-S was redesigned and given a new name in North America after the Scion brand was phased out before the 2017 model year. The 2017 Toyota 86 received new front bumper and headlamp designs, new taillights, new wheels, and an updated interior with a new steering wheel design in addition to the new branding.
Minor technical improvements included an increase in horsepower and torque for vehicles with the manual transmission to 205hp and 156lb-ft. Stick shift vehicles also had a reduced final drive ratio and had their suspension settings significantly modified.
There were still limited edition versions available, such as the 2019 TRD Special Edition and the 2017 “860 Special Edition” with distinctive exterior appearance. A new “86 GT” model with more luxuries than the original vehicle but the same mechanical specifications was added to the lineup for 2018.
Naturally, the Toyota 86 costs more on the used market than the FR-S because it is newer and marginally upgraded. Looking through the ads reveals that prices for 2017 and later Toyota 86s start at roughly $20,000 and can increase from there depending on the vehicle’s mileage or whether it is one of the more sought-after special edition models.
Is Toyota the owner of Subaru?
The largest single shareholder and owner of 20% of the business is Toyota. As part of this agreement, Subaru has access to steel and other raw materials produced by the Toyota supplier network.
Subaru produces fewer vehicles than other of the major players because it only has two manufacturing facilities, compared to Toyota’s several facilities around the globe. Both the original plant and the second plant are in Lafayette, Indiana. The first facility is in Gunma, Japan.
In 2017, Subaru underwent a $400 million expansion of the factory after announcing plans to do so. When the Indiana factory manufactured its four millionth vehicle in 2019, it marked a significant accomplishment.
The headquarters of Subaru North American production is Subaru of Indiana Automotive, Inc. (SIA), a division of Subaru Corporation. In addition to the $400 million expansion indicated above, SIA invested $140.2 million in new machinery and equipment and made upgrades to boost its production capacity by roughly 100,000 units yearly to meet the rising demand for Subaru automobiles in North America.
What does Scion mean in context?
Scion definition A descendant of a wealthy, aristocratic, or powerful family, especially a child. B: A railroad empire’s first generational heir. 2: a detached living plant part (such as a bud or shoot) grafted onto a stock that typically only supplies aerial elements to the graft.
Are scions costly to repair?
Costs of Scion repairs and maintenance A Scion is expected to cost between $95 and $2563 in maintenance and repairs, with an average of $309.
How much does a new Scion FRS cost?
The 2016 FR-S is a strong competitor for the fun-while-driving crowd, starting at about $27,000 with destination fees included and combining the light weight and affordability of the brand-new Mazda MX-5 Miata with the hardtop feel of 6-cylinder versions of the new Ford Mustang, all wrapped in sheet metal.
The Scion logo is what?
The Los Angeles business Fresh Machine originally created the Scion logo, which is very identifiable. The majority of observers believe it to be a stylized “S surrounded by the Scion nameplate. Some people see it as the dorsal fin of a swimming shark, conjuring up images of dynamic movement and the delights of West coast water sports. It might be the reflection of a road extending into the distance. It might even be two scythes (akin to the Scion name) or be based on the Toyota Sienta badge’s negative space.
The Old French word cion, ciun, cyon, or sion, which means a sprout or twig, is the source of the term Scion. It frequently serves as the “descendant of” root. Scion is thus considered a “descendant of Toyota.”