The word “Stutt garten,” or “stud garden,” is the source of the name “Stuttgart.” Stuttgart’s city seal has featured horses since the fourteenth century, which explains the black horse in the Porsche emblem. The antlers and black and red lines on the state seal of Wurttemberg are symbolic elements.
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The Porsche Crest’s History
The German state of Kingdom of Wurttemberg was changed from a monarchy to a democratic republic and given the name Free People’s State of Wurttemberg during the 1918 German Revolution. Stuttgart was its capital. A new coat of arms that would eventually play a part in Porsche’s history was unveiled in 1922.
The Old High German word “Stuotengarten,” which refers to the breeding of horses, was developed into the word “Stuttgart.” The word “Garten” translates as “garden” by default. Although horses have been a part of Stuttgart’s shield of arms since 1286, the current design was adopted in 1938.
Germany was split into four administrative zones after World War II, when the Soviet Union, USA, British Empire, and France declared victory over Germany. A reduced rendition of the previous coat of arms of the Free People’s State of Wurttemberg was used in Wurttemberg-Hohenzollern, one of the regions of the new French-administrated Germany. Keep in mind that the state whose capital is Stuttgart no longer uses this crest. Tubingen serves as the state capital of Wurttemberg-Hohenzollern. The new German state of Wurttemberg-Baden, which is governed by the United States, names Stuttgart as its capital.
West Germany is created in May 1949 from the portions of Germany that were under the control of the United States, the United Kingdom, and France. Following a vote in favor of a merger in the states of Wurttemberg-Baden, Wurttemberg-Hohenzollern, and Baden in December 1951, the new state of Baden-Wurttemberg was formally founded on April 25, 1952. This meant that the Porsche driver-familiar coat of arms would no longer be used.
By coincidence, Ferry Porsche drew the first version of the potential Porsche crest on the same day, April 25, 1952. In a New York restaurant, he writes it down on a serviette while dining with Max Hoffman, the country’s Porsche importer. Hoffman allegedly contributed to the creation of a Porsche crest.
Franz Xaver Reimspress skeches the Porsche crest after Ferry leaves for Europe, and Ferry accepts it.
the history and creation of the Porsche crest
In 1931, Ferdinand Porsche established the Stuttgart-based automaker. Currently, Volkswagen AG, whose primary shareholder is Porsche Automobil Holding SE, owns it. In the center of the steering wheel of the 356 Pre-A, the Porsche crest initially surfaced in late 1952.
The coat of arms of the Free People’s State of Wurttemberg in former Weimar Germany served as the inspiration for Porsche’s corporate logo. The Stuttgart coat of arms was positioned in the center as an inescutcheon because the automobiles were manufactured there.
Xaver Reimspiess, who is also credited with creating the Volkswagen mark in 1936, drew a crest that represented the company’s origins in 1952. With just a few little details changed, the design is still in use today.
This amazing little movie demonstrates the hand-made process used to create the Porsche hood emblem and bonnet insignia.
The Symbolism of the Porsche Logo and Its Meaning
The Porsche logo has a lot of intricate details. The rising black horse, the black and red stripes, the Porsche name, and the antlers are some of the characteristics that immediately catch the eye. People probably wouldn’t be as enamored with the insignia if it were associated with a lesser-known company rather than Porsche. But being a Porsche, everything appears to have worked out in the end without a hitch.
The design components all reference the flag of the Free People’s State of Wurttemberg. The German automaker’s headquarters were in Stuttgart at the time the logo was unveiled, therefore it was intended as a tribute to the picturesque city. Due to the presence of horse breeding facilities in the area, the black horse is once more a way of honoring Stuttgart. It’s important to note that the coat of arms for Stuttgart also features a black horse. The red and black stripes, meanwhile, are taken from the state seal of Wurttemberg. The phrase “STUTTGART” in another place makes it obvious that this is more of a crest than a coat of arms. It also imparts the satisfaction of being a part of Stuttgart’s heritage and history.
What does the Porsche logo’s Stuttgart mean?
Horses served as inspiration for the Porsche emblem since it pays homage to Stuttgart, a city in southwest Germany that was established atop a horse-breeding farm. Horses appear on the Stuttgart city seal, and as we all know, a horse serves as the primary visual element of the Porsche emblem.
Which automobiles are produced in Stuttgart, Germany?
Germany is often associated with the rumble of skillfully crafted engines and the gleam of polished chrome. From this nation in central Europe came Audi, BMW, Mercedes-Benz, Porsche, and Volkswagen, with Stuttgart claiming to be the birthplace of two of these prestigious automakers.
To marvel at the outstanding, vintage automobile collections on exhibit at the Mercedes-Benz and Porsche Museums, car fans will want to spend at least a few days in the cutting-edge state of Baden-Württemberg. With a history that reaches back to the first century AD, Stuttgart is the sixth-largest city in Germany. Porsche’s headquarters are in the northern Zuffenhausen area, whereas Mercedes-plant Benz’s is in the western suburb of Unterturkheim. Each of these highly prized automotive giants has a museum close to its corresponding factory, which is an architectural marvel of the modern era in and of itself.
The Porsche Museum, which is magnificently placed and supported atop three enormous, angular support beams, was finished in 2008. The futuristic-looking building is home to an ever-changing collection of gorgeous vintage Porsches. 50 Years of the Porsche 911 will be featured in a special exhibition that opens on June 4 and runs through September 29. The Mercedes-Benz Museum, which is almost three times bigger than the Porsche Museum, wonderfully highlights 125 years of automotive history on its nine interconnected levels. The building’s plan is mind-bogglingly twisted, with not two but three tiers arranged around an atrium with a triangular shape, mimicking the structure of a DNA double helix. Visitors are taken back in time as they slowly spiral their way through galleries displaying the very first motorized vehicles in the world to the bottom floor of the museum, where the contemporary Mercedes-Benz awaits its acknowledgment, as there are over 1500 artifacts and 160 automobiles on display. photograph of a 1968 Porsche 911 is from Wikimedia Commons.
What does the Porsche logo represent?
The Porsche logo was created using the coat of arms of the Free People’s State of Wurttemberg, which is why it is shaped like a crest to reflect Wurttemberg-Baden customs. Stuttgart, the state capital of Wurttemberg, served as the location of Porsche’s headquarters.
What word appears on the Porsche emblem?
The Porsche automobile logo is a symbol of elegance and luxury. The Porsche logo is modeled after a shield of arms, one of the most conventional ways to car badges.
The Porsche horse is enclosed in its own, distinct shield, and there are a set of four red and four black stripes on a golden background in the image.
On each side of the Porsche emblem, a row of three antlers may be seen. The image is divided into four portions, with the recognizable Porsche wordmark displayed in a sans-serif, all-capital font at the top of each section. Above the horse, the name “Stuttgart” is etched in the same golden font.
Sometimes a second wordmark that resembles a flatter, more contemporary version of the Porsche sans-serif font used in the shield is included with the image.
Which animal is depicted on the Porsche logo?
Based on two coats of arms, the Porsche emblem crest was created. Based on the coat of arms of Stuttgart, where Porsche was founded, the rearing black horse. The Porsche horse was a logical inclusion given that Stuttgart was established around 950 AD as a horse breeding location.
What makes Porsche known as 911?
Porsche came up with the idea to add gold letters spelling out the car’s name to the dashboard and the back of the vehicle. Since these letters were already made, they already had the “9” and the “1,” so they simply swapped out the “0” for another “1,” and the name 911 was born.
What font is used by Porsche?
A sans serif typeface has been a defining feature of the Porsche visual identity virtually consistently since the beginning.
Erich Strenger emerged as a crucial player when Porsche began to graphically represent the corporation in posters and advertising at the beginning of the 1950s. From autumn 1951 until the 1980s, the Stuttgart-born graphic designer freelanced for the business. Later, he went on to found his own advertising firm. His work over a number of years not only influenced the visual identity of the Porsche brand but also established the aesthetic for the outside of the budding sports car manufacturer. He created all of Porsche’s printed materials, including posters, sales catalogues, and instruction manuals. He also had a significant role in creating the iconic Porsche font.
The sans serif typeface that Strenger introduced—without strokes across the ends of the lines that make a letter—became synonymous with the company’s publications for many years. Like the wording on the brand name, simplicity yet being clear and expressive. Porsche did not begin using a serif typeface in its advertising until the early 1980s. This was done to visually bolster the positive impression of Porsche that appeared in both sales brochures and commercials. However, this shift was only temporary, and the business quickly went back to its well-known sans serif typeface from the fall of 1980.
Porsche hired well-known typographer and graphic artist Kurt Weidemann in 1990 to redesign the Porsche fonts. He made minor adjustments with care, such as lowering the heights and widths of individual letters and the thickness of some of the lines. It is now simpler to read the typeface, especially on moving items.
Porsche’s new corporate identity, created in 2016 by the Berlin-based Meta-Design consultancy, also included a further evolution of the font: Porsche Next replaced Porsche Franklin Gothic in the autumn of 2017. The new font is designed for usage in print media, web applications, displays, and vehicle lettering. Additionally, its simplicity and dynamism stand for Porsche’s introduction into the digital era.
Does Ferrari own Porsche?
Ferrari sports cars are typically more potent and pricier than Porsche models. While Porsche is German and owned by the Volkswagen Group, Ferrari is an Italian business.
Porsche is a terrific and useful car, but Ferrari triumphs in terms of thrill. If you only have one car, the Porsche comes out on top because a Ferrari can be more expensive and take longer to service, forcing you to rent a vehicle.
Porsche and Ferrari similar?
While Porsche is a German firm and is owned by Volkswagen, Ferrari is an Italian business. This is a comparison of the incredible vehicles offered by Ferrari and Porsche.
Why do Ferrari and Porsche both have horses as their logos?
The Prancing Horse emblems for Porsche and Ferrari The prancing pony first appeared on the shield of arms of Stuttgart, the capital of the old German state of Weimar, now known as Baden-Wurttemberg. Due to the fact that each brand has a unique relationship to Stuttgart, this is employed independently in each logo.
What is the number of antlers on the Porsche crest?
The current logo is a four-part, golden crest with a smaller crest in the centre. It is recognized by everyone in the world. The wordmark is inscribed in black modern sans-serif at the top of the crest.
The upper left and bottom right portions of the emblem each have three antlers, and the upper right and bottom left segments have burgundy and black stripes on them, which are also drawn from the Wurttemberg heraldry. The four segments of the badge each feature a separate adornment.
The badge’s smaller crest, which is situated in the middle, features a black horse with the word “Stuttgart” in a delicate sans-serif above it.
A second text-based logo for the company was designed in 1963. This logotype may be used separately or in conjunction with the elaborate gold emblem. The all-caps wordmark’s bespoke sans-serif typeface has crisp, smooth lines that are slightly flattened and extended, giving it a strong, assured appearance.