Few marketing skirmishes in the automotive industry are as crucial or as fierce as those in the compact SUV sector. Long-standing big-budget marketing strategies have been utilized by brands like Toyota RAV4, Honda CR-V, and Nissan Rogue to stand out in what has grown to be one of the best selling segments in the whole industry.
Hyundai is attempting to catch up to the competition with the Tucson, which has underperformed in the segment, starting today with what it calls the company’s largest-ever advertising campaign.
As part of a marketing blitz for the newly modified 2022 model, Innocean’s advertisements include a variety of celebrities, such as Jason Bateman, Mindy Kaling, and National Basketball Association star Kawhi Leonard. Along with TikTok purchases and a significant amount of outdoor advertising, Hyundai and its media agency Canvas have also planned collaborations with National Geographic, Fox’s “Masked Singer,” ESPN’s “30 for 30,” and Fox’s “Masked Singer.”
Angela Zepeda, chief marketing officer at Hyundai Motor America, declares that “you will see us absolutely everywhere,” calling the 2022 Tucson “one of the most important debuts in Hyundai’s history.” She wouldn’t say how much money was spent, but she did say that it was the automaker’s biggest campaign ever. Since Tucson hasn’t received enough funding in the past, she claims, “we really need to raise awareness with the car.”
The campaign, titled “Question Everything,” has a TV commercial shot by Bryan Buckley that features Bateman, Kaling, Leonard, and other celebrities debating issues such “If you love squandering time, is it truly wasted?” and “If you have interstate roads in Hawaii, why are they there?” The final scenario of the commercial showcases Hyundai designers using the same curious mindset to the Tucson while highlighting one of the car’s distinctive characteristics: headlights that are seamlessly integrated into the grille.
Following his appearance in a Super Bowl commercial in 2019, Bateman joined Hyundai. Due to difficulties with the pandemic shooting last year, he has since acted as the automaker’s voiceover but has not starred in another advertisement until now, according to Zepeda. She claims that he was ideal for the position and that his demeanor was appropriate for “asking life’s stupid questions.”
However, she continues, “then we focus on the more in-depth inquiries we raised as a company about how to improve this car, which has been fantastic, even further.
Along with designer and TV personality Nate Berkus, the campaign also features singer and actress Becky G, restaurateur Giada De Laurentiis, and others.
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Hyundai made Jason Bateman the voice of the brand because they loved him so much.
Jason Bateman made a stir as the star of a Hyundai commercial during the 2017 Super Bowl season (yeah, it’s definitely a season now). Despite vegans protesting the “beetloaf” swipe, the elevator-themed advertisement was well welcomed by the public and placed fourth on USA Today’s Ad Meter (which was pretty funny … come on people, get a grip).
Bateman made the ideal wry elevator attendant. His characteristically dry delivery and a little improv (“Captain Colon” was his fabrication on the spot) resulted in memorable Super Bowl material for the company and Innocean.
So how does one receive praise for such a remarkable creative achievement? Making Bateman the voice of the brand across all of its advertising, most likely at rates considerably above SAG-AFTRA wages.
Dean Evans, CMO of Hyundai Motor America, stated, “We were seeking for a voice that is distinctive and accessible. “We felt Jason would be the ideal choice to convey our brand’s message when he starred in our wildly popular Super Bowl 53 commercial. He is adaptable in that he may be lighthearted and fun as well as serious and educational. We are incredibly eager to work with him in the future.”
To that aim, Hyundai unveiled a new advertisement emphasizing brand qualities with Bateman’s voiceover that is a little more Main Street-oriented. With a pleasant and easy-to-listen-to style, Bateman is a suitable option here and somewhat resembles Fred Savage, the longtime voice of Honda’s advertising.
According to Barney Goldberg, ecd at Innocean, “We believe he is the ideal option to serve as the voice of Hyundai.” With Jason’s intelligence and charm, we see this ad as a genuine chance to demonstrate consumers all the ways Hyundai improves people’s lives.
We expected the punchline in this advertisement because we’re so accustomed to the actor’s humor, but we assume we’ll grow used to it rather soon.
Evolution as an improvement theory
With the new IONIQ 5, according to Hyundai’s chief marketing officer Angela Zepeda, the company wants to alter consumers’ ideas of what EVs can be. “It has a gorgeous design and all the amazing safety and technology you would expect from a much more costly automobile. For us, this is democratizing electrification in a way, making this amazing technology accessible to the general public and really dispelling any doubts or fears individuals may have had about electric cars due to concerns about range, anxiety, or other factors.”
Hyundai collaborated with its official agency, Huntington Beach, California-based INNOCEAN USA, to make this message come to life. According to Barney Goldberg, chief creative director of the agency, the premise behind the notion is that change can lead to betterment.
According to Goldberg, selecting Bateman for the campaign was a no-brainer. The actor from Arrested Development has been a brand partner for a while. Alongside Mindy Kaling, he appeared in a Hyundai Tucson commercial the previous year. He gained notoriety in 2019 for his role in the company’s “Elevator” Super Bowl commercial.
According to Goldberg, the team this time asked Zepeda who she wanted to be the face of the new advertising campaign. “Well, of course Jason Bateman,” she answered as she turned to face us. Of course; as you wish, I responded.” He attributes Bateman’s “universal likeability” to his “disarming” comedy and wit. He continues, “You want a consumer to know this is going to be a great experience or this is going to be exciting because I can’t wait to hear what they have to say when talent first appears on screen.”
Is Jason Bateman featured in a Hyundai ad?
The “History of Evolution” Hyundai Super Bowl ad features Jason Bateman in various historical periods demonstrating how early technologies improved through time.
Who is the sister of Jason Bateman? His father, Kent Bateman, founded a repertory theater in Hollywood and is an American actor, writer, director, and producer of cinema and television. Justine Bateman, an actress, is his older sister.
How much money did Jason Bateman make from Ozark, furthermore? Variety reports that as of 2017, Bateman earned about $300,000 per episode of Ozark. In contrast, his co-star Laura Linney was paid $300,000 for each episode at the time.
Which vehicle does Jason Bateman promote?
Despite not running an advertisement during the Super Bowl, Hyundai has a sizable campaign planned around it, including out-of-home advertising the week before the big game and spots during the playoffs. In a commercial for the new Hyundai Ioniq 5, Jason Bateman provided the humor as he traveled through time, taking us from the beginning of human history to, you guessed it, the Hyundai Ioniq 5.
Is Jason Bateman a Hyundai driver?
With a campaign that portrays its newest electric vehicle as the newest-and-best point in human evolution, Hyundai hopes to increase consumer confidence in EVs.
In a 60-second ad for the company’s Ioniq 5 EV crossover, actor Jason Bateman is shown hanging out across history. He transitions from lounging around like a caveman to cruising in an Ioniq 5. He remarks from the driver’s seat, “It’s been a long, long, long, long, very long voyage, but worth it.”
It is Bateman’s most recent advertisement for Hyundai since he started supporting the company in 2019.
Hyundai is attempting to demonstrate that its electric vehicle is “the best version” of electric vehicles by emphasizing progression (the commercial closes with the voiceover “Your journey at its most developed”), according to Hyundai Chief Marketing Officer Angela Zepeda.
According to Barney Goldberg, chief creative director at Innocean, the company behind the advertisements, the firm also wants to “demystify” the EV with this campaign. The two commercials for the campaign will run on TV on Sunday during the AFC and NFC championship games of the NFL.
As manufacturers invest billions of dollars in EV development, Hyundai is the latest brand to promote an EV with pricey marketing. According to Edmunds, the market is still small, making up less than 3% of American auto sales. According to Ram Chandrasekaran, head of road transport at Wood Mackenzie, a consultant that specializes in the energy industry, the United States’ lukewarm response to EVs is due to their higher initial cost and the country’s comparatively low gas costs.
According to Jessica Caldwell, managing director of Edmunds’ Insights, lower costs are “where Hyundai has historically hung its hat” to differentiate itself. Zepeda clarified that the new ad does not revert to the brand’s earlier language that positioned it as a low-cost option.
The Ioniq’s message, according to Zepeda, is “democratizing safety and technology for everybody at a price people can afford.” According to her, the company is likewise attempting to attract a younger clientele.
Advertisers of electric vehicles must also address consumers’ range anxiety, which is a worry about how far an EV can travel before needing to be charged and potentially leaving the occupants stranded. In an advertisement for Hyundai’s campaign, actor Jason Bateman uses the Ioniq’s two-way charging feature to give light and heat while camping.
According to Chandrasekaran, the Ioniq may charge more quickly than rivals at a comparable price.
Hyundai will run advertisements in the NFL Playoffs, which is a costly option, but it will forego the Super Bowl for a second year in a row after COVID-19 caused the brand to end a five-year streak. Hyundai had to “make sensible investments” and decided to keep an eye on the long term due to the widespread impact microprocessor shortages were having on inventory and worldwide production in the automobile industry, said Zepeda.
Zepeda, though, praised the new campaign’s quality as Super Bowl-caliber. The new advertisements will still attract a lot of viewers even though they won’t appear during the Big Game because the playoffs are garnering such high numbers.
According to Zepeda, she is aware that several Hyundai rivals would likely promote their EVs during the Super Bowl. GM released two commercials for its EVs last year.
According to Zepeda, Hyundai’s campaign has received “a usual amount of money”; the brand’s largest launch was its Tuscon ad from the previous year, which also starred Bateman. Additionally, the ad will run on Twitter, Facebook, Instagram, YouTube, and TikTok.
Jason Bateman earned how much money from Ozark?
Jason reportedly made $300,000 every Ozark episode, or roughly $3 million a season, according to CelebAnswers. Compared to his role on Arrested Development, that is almost $200,000 more per episode.
Fox officially canceled Arrested Development in 2011, but Netflix eventually decided to renew it for a fourth season. Jason appeared in a total of 20 films during the original run of the show and its revival, claims CelebAnswers. Jason has ultimately earned a sizable sum of money from his work on Ozark, Arrested Development, and other movies. Jason’s entire net worth is estimated by Celebrity Net Worth to be about $30 million.
Katherine Tinsley is a pop culture and beauty enthusiast who has covered all things beauty, culture, and lifestyle for Live the Process, The Knockturnal, and Dreamlette. She has been able to incorporate all of these hobbies into her writing and interviewing through her work.
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What will Jason Bateman be worth in 2021?
You might be curious about Jason Bateman’s net worth as he portrayed Marty Byrde, a financial counselor, on the television series “Ozark.” His entire net worth is $30 million, according to Celebrity Net Worth.
For the part, Bateman received Screen Actors Guild honors in 2019 and 2021. He also received an Emmy in 2020 for his direction of the “Reparations” episode.
The multi-talented actor made his television debut at age 11 in a cereal commercial before landing a recurring part on “Little House on the Prairie.” From 1982 to 1984, he appeared in Silver Spoons, where he stole the show as Ricky Schroder’s best friend. Later, NBC offered him his own popular program, “It’s Your Move.”
Even after a few failures in television and movies, Bateman was able to avoid many of the pitfalls that face young actors and land a part in the comedy “Arrested Development.” He then starred in a number of major motion pictures, including “Horrible Bosses” and “Horrible Bosses 2.” In “Zootopia,” he also played the title character, Nick Wilde, as a voice actor.
According to CelebAnswers, Bateman made up to $100,000 every episode of “Arrested Development.” For “Ozark,” he received up to $300,000 every episode, or almost $3 million per year.
2013 saw the $3 million acquisition by Bateman and his wife Amanda Anka of the Ernest Borgnine-owned Beverly Hills home. Anka and Bateman also paid $2 million for the house next door after substantial renovations, according to Celebrity Net Worth.