In 1998, Hyundai Motor Group made the decision to buy the automaker in order to keep it viable. Although Kia and the Hyundai Motor Group are separate companies, Kia Motors is a subsidiary of Hyundai. The distinction between Kia and Hyundai is that each brand has its own brand philosophies to build its vehicles in a distinctive manner.
Hyundai and Kia Brand Comparison
There are many parallels between Hyundai and Kia. Both companies are situated in South Korea and have comparable product lines. In actuality, Hyundai Motor Company owns 34% of Kia Motors. Many of these vehicles share engineering, platforms, and powertrains. Hyundai and Kia, however, run their businesses separately. Each brand continues to operate its own design studios, engineering team, sales team, and marketing division. Having said that, there are really more positive similarities between the two brands than negative ones, which is good. Both manufacturers produce luxurious cars with excellent warranties that their owners adore. Nevertheless, it’s important to be aware of these minor variations so that you can make an educated decision.
Portfolio of brands and positioning
Both Hyundai and Kia have advanced tremendously over the past 20 years, shattering any lingering perceptions of the subpar, inexpensive, and cheery vehicles they both produced in the 1990s. These advancements have been made possible by stunning designs, dramatic quality improvements, and the use of cutting-edge technologies.
Hyundai and Kia are both positioned equally in the market as mainstream brands competing head-to-head with companies like Toyota and Mazda, unlike Volkswagen and its sister brands.
In a rough sense, it may also be said that Hyundai has recently exhibited more conservative designs, while Kia has historically exhibited a more dynamic design language.
With its lineup of N models, including the i20, i30, and Kona N, Hyundai is the only one of the two to have a dedicated performance sub-brand.
Kia offers GT-Line and GT variants, but has used these names in a more haphazard manner.
Although Hyundai and Kia each have a sizable selection of vehicles, neither manufacturer is present in every market.
Micro and light automobiles (Kia Picanto and Rio), medium (Hyundai Sonata), big cars (Kia Stinger), and vans are segments in which one brand currently serves Australia exclusively (Hyundai iLoad).
While Kia is unable to introduce its similar Telluride here due to the lack of a right-hand drive variant, Hyundai also offers the huge Palisade in the large SUV class.
Although Hyundai theoretically only owns a small portion of Kia, realistically both brands share mechanical parts, such as the chassis, powertrain, and infotainment systems.
The interior and external designs, as well as the final technical adjustments made to the cars, are what differentiate them most.
One area where the two manufacturers do differ is in the after-sales service; whereas Hyundai gives a five-year, unlimited-mileage guarantee with five years of capped price servicing, Kia offers a standard seven-year, unlimited-mileage warranty and seven years of capped price servicing.