Porsche is extending its two on-demand subscription services into Canada and a number of additional U.S. cities.
The German automaker announced on Thursday that its monthly membership program Porsche Passport and its shorter-term Porsche Drive plan will be extended to Las Vegas, Phoenix, San Diego, and Toronto. Both programs will still be accessible in Atlanta via regional dealers.
The growth indicates that Porsche’s subscription testing has drawn enough new clients to justify putting it on the road.
According to Porsche North America President and CEO Klaus Zellmer, the initiatives were developed because customers wanted greater flexibility, more personal choice, and access to these options on their mobile devices.
Building a new consumer base of Porsche owners is the objective. According to Zellmer’s remarks, the initiatives are working as intended.
According to Zellmer, “This cutting-edge approach to the Porsche experience has already opened the door to an altogether new customer.” In the Atlanta pilot’s first 15 months, more than 80% of Passport participants had never owned a Porsche.
Customers who choose either plan have access to up to 20 different current model variations. Porsche Passport is a monthly subscription service that allows users unlimited model swaps.
Members of the cheapest plan, which has a set monthly cost of $2,100, have access to eight different model options. Another 12 more effective variations are included in a more expensive $3,100 subscription. A $595 activation fee is required by Passport, and membership approval is subject to a background and credit check.
Porsche Drive, which developed from the Passport program, is intended for people who only sometimes desire access to its opulent SUVs and sports vehicles, perhaps for a date or a weekend vacation. Under Porsche Drive, members can borrow a Porsche for a minimum of four hours. Porsche Drive costs anything from $269 for four hours in a Macan, 718 Cayman, or Boxster up to $2,909 for weekly use of a 911. Taxes and other costs are not included in the Porsche Drive rates.
Both programs allow customers to book vehicles through the Passport app, and a concierge will then deliver and pick them up at the customer’s selected location.
In Atlanta, the Passport initiative was initially introduced in 2017. The typical subscription length throughout the trial has been close to four months. According to the business, longer travel plans were the most frequent reason for membership suspensions. This shows that the month-to-month approach offers the desired flexibility to clients.
According to Porsche, Passport users switch models on average 2.5 times every month. According to the business, more than 50% of members swap their cars at home, close to 30% do so at work, and the remainder exchanges take place in other places, such coffee shops or restaurants.
Clutch Technologies, a business that has been involved in the pilot from the beginning, will be in charge of the program’s technological infrastructure. A new function for Porsche dealer partners in each of the five locations is part of the extension of Passport and Drive. Dealers will now be in charge of managing the fleet, including concierge vehicle delivery and maintenance, and the customer experience.
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Uniquely for the Porsche 911 Targa, the top detaches.
The $595 activation charge for joining Porsche Drive SVS is waived if you choose the three-month tier. Prices start at $1,500 per month (without tax) for a Macan and rise gradually for the Boxster, Cayman, Cayenne, and Panamera before peaking at $2,600 per month for the 911 Carrera. Monthly mileage is capped at 1,500 miles. Compared to Porsche Drive MVS, which charges either $2,100 per month without access to the 911 or $3,100 per month with it, this price structure is more complicated. Additionally, MVS customers get 2,000 miles each month.
The Porsche Drive Rental tier is useful if you’re looking for anything daily or weekly. These shorter leases, which are limited to 200 miles per day, range in price from $245 to $395 per day, with rates marginally declining for lengthier rentals than three days.
Porsche is pleased with the outcomes it has so far obtained from the Drive subscription program. Since the program’s launch in late 2017, the carmaker has worked with 325 subscribers, with each participant staying in it for an average of four months and switching over once every two weeks. 80% of participants in the program are new to Porsche, and many of them are younger than the typical Porsche customer.
Price and fees
Porsche Drive requires an upfront payment of the first month’s subscription and a $595 non-refundable joining charge (unless you select the single vehicle, three-month term, in which case this is waived). Customers have a variety of options:
- Single (1 and 3-month) Subscriptions: Depending on the model, monthly costs range from $1500 to $2600.
- Subscription for several vehicles: $2100 or $3100 each month
- Porsche Drive rental costs $245 to $395 per day for periods of one to four days.
In addition, there is a $1 million liability insurance coverage in effect, with a $1,000 driver deductible. The excess mileage fee is $1 per mile. A single car membership allows for 1500 miles per month of driving, while a multi-vehicle subscription allows for 2000 miles per month.
Important Information Regarding the Porsche Passport Car Subscription Program
Every car lease or buy requires making concessions. Your brain advises you to get an SUV so that you may occasionally take the family on a road trip even while your heart is set on a two-seater sports vehicle. Even though you can buy a vehicle from a luxury brand, you might not have enough room or money for many vehicles.
Porsche may be able to help you find a way to have it all without having to store, maintain, and insure a fleet of vehicles. The new software is a subscription-based service dubbed “Porsche Passport.” The subscription model is more similar to renting than owning, as opposed to conventional ownership or leasing. You pay for the privilege of using the fleet, which Porsche owns.
Porsche Introduces Passport Subscription Program with Unlimited Miles and Flat Fee for Most Models
Anyone can rent a Ferrari for $2000 per day if they are okay with paying a security deposit that is twice that much, increasing their insurance liability, and restricting the enjoyment to 100 miles. But what if you could drive a Porsche for that cost for a full month, with no additional fuss and limitless miles? The new reality is that, at least in Atlanta.
Passport, a new Porsche subscription service, functions similarly to New York City’s Cadillac Book program. You can drive a variety of Porsche models every month with this no-contract app-based service, and all fees, taxes, and insurance are included in the cost. A delivery service will transport cars to the customer’s desired location, detailed and fully fueled, and can switch out vehicles daily, weekly, or anytime. There is no distance restriction, so theoretically, a 911 Carrera S could be driven from Buckhead to Bangor and back without incurring any fees. The one and only up-front fee is $500, which goes for a credit and background check. You are most likely pre-approved if you are not a criminal and make all of your payments on schedule.
Both the deal and the automobiles are excellent. The standard Cayenne, the 718 Cayman, the 718 Boxster, and the Macan (including S versions) are all accessible with the $2000 plan. There are now 22 vehicles available with the $3000-per-month plan, including the 911 Carrera coupe and cabriolet (in base, S, and 4S trims), Panamera (in base, 4, S, 4S, and 4 E-Hybrid trims), Macan GTS, and Cayenne S, S E-Hybrid, and GTS. With any plan, any vehicle with the badge scripts Turbo, Targa, GT3, or GT2 is prohibited.
Residents of the Atlanta area can currently test out Porsche Passport. Its main regional rivals can be Enterprise and Hertz. Both sell sports cars in a number of important cities. With Porsche Passport, it’s possible for someone to depreciate a new Porsche for much longer than the membership fee in just one month. Accepted the challenge.
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Porsche Passport subscribers can get on-demand access for up to 22 Porsche models starting at $2,000 per month.
Porsche has introduced Porsche Passport, a monthly subscription service in North America that offers users on-demand access to up to 22 different Porsche models.
Porsche Passport users can drive a Porsche of their choice that is then delivered to their door for a starting price of $2,000 (PS1,515). There are two membership options: “Launch,” which costs $2,000 a month and provides on-demand access to eight model variants like the Boxster, Cayman S, Macan S, and Cayenne.
In addition to the vehicles included in the Launch subscription package, customers of the $3,000 (PS2,270) per month “Accelerate” membership plan get access to 22 other Porsche models, including the 911 Carrera S, Panamera 4S, Macan GTS, and Cayenne S E-Hybrid.
The subscription service is now being tested in Atlanta, Georgia, the home of Porsche North America. Vehicle maintenance, tax, insurance, and registration are all covered under the membership plan.
The Porsche Passport app, created by Clutch Technologies and accessible on Apple and Android devices, requires users to join up. A $500 one-time activation fee is necessary, and membership is contingent upon the results of a credit and background check. Once accepted, members of the Porsche Passport in the Atlanta metro area will be able to access the Porsche lineup starting next month.
The subscription service is still in its infancy and is only available in Atlanta, Georgia, at the moment. Porsche and Clutch Technologies will decide whether to expand Porsche Passport to additional locations in North America and possibly in Europe after the pilot period.
Would you use Porsche Passport if it were offered in the UK? Please share in the comments.
What is the price of a brand-new Porsche in 2021?
Our Best Buy award for 2021 goes to the Porsche 911, a classic sports automobile. The flagship model of the German automaker keeps advancing in terms of performance and refinement with each new generation. The 992 911 is currently in its second year and provides a variety of body types, such as the coupe, cabriolet, and Targa.
Which Porsche SUV is the least expensive?
costing $273,750 The most costly vehicle offered by the stable of the German premium high-performance automaker is the 2023 Porsche 911 Sport Classic limited edition. The vehicle was unveiled earlier in 2022, and it stands out from the typical 911 thanks to a number of different stylistic cues.
Where can I get a Porsche for the lowest price?
Macan. Porsche’s entry-level compact crossover is the Macan. Porsche’s best-selling model, which debuted for the 2014 model year, sold more Macans in the United States in 2019 than the company sold of the 911, 718, Panamera, and Taycan combined. All Macans have a seven-speed PDK automatic transmission and all-wheel drive.
What Porsche is the least expensive?
Nevertheless, the 2021 Porsche Macan is the most affordable model in the series, with prices starting at $52,100, according to Porsche’s American website. The Macan Turbo, on the other hand, starts at $84,600, while the other Macan trims are more expensive.
What Porsche will be the cheapest in 2021?
Members of the cheapest plan, which has a set monthly cost of $2,100, have access to eight different model options. A higher priced $3,100
Which new Porsche is the priciest?
The annual cost of maintaining some Porsches should be between $200 and $600 to be reasonable and affordable. Taxes, fuel, and bodywork repairs are not included. The price may exceed $1,000 if you take it to Porsche or Porsche-approved businesses. One of the less expensive Porsches to maintain is the Boxster.
Which Porsche model is the best?
Price of a Porsche 718 Starting at $56,900 MSRP are the 718 Cayman models. Starting at $59,000 MSRP are 718 Boxster models. MSRP for 718 GTS models begins at $80,700. Starting at $99,200 MSRP are 718 Cayman GT4 models.
What Porsche is the most popular?
Customers in the US prefer regular black exclusively for the 911 and the Cayenne; all other model series are more popular in white. The most popular hues in China are white and mahogany metallic.