We’ve received word that production of the Hyundai Genesis coupe has ended from our “You’re still here?” file. The announcement of the Genesis coupe’s retirement, which comes about seven years after it was introduced as a 2010 model in The Globe and Mail and confirmed to us by Hyundai spokesman Derek Joyce, is not shocking. However, that did occur, therefore we’re reporting it.
The Genesis was designed to compete with the Nissan Z and the long-gone Mazda RX-8. It featured 2+2 seating, rear-wheel drive, a turbo four-cylinder (recently discontinued) or V-6 engine, and a choice of powertrains. We failed to receive that memo, so we put it to the test against a V-6 Chevrolet Camaro. The Genesis coupe, despite receiving two facelifts over a period of seven years, did not revolutionize the sports-car market. However, it was a significant vehicle for Hyundai, whose sportiest model before 2009 was the modest Tiburon. Hyundai increased its reputation in the racing and enthusiast sectors by displaying heavily customized Genesis coupes at motorsports competitions and the annual SEMA exhibition.
It’s time for the Genesis coupe to go gone after a long run in the steadily declining coupe market area, especially because Hyundai will now utilize the Genesis name for its new luxury business. As we wrote in May, among the roughly half-dozen Genesis models that will be released over the following four years, a coupe will be among the last to go on sale, probably in the year 2020.
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There will be a “more opulent and refined coupe” under the Genesis name.
According to a Hyundai representative, the Hyundai Genesis Coupe will be retired after the 2016 model year. There is no information on a sporty two-door Hyundai replacement, but the expensive Genesis brand will receive a coupe with a stronger focus on luxury.
The Infiniti G37 coupe, to which the pre-refresh car bore a significant similarity, was quickly likened to the Genesis Coupe upon its arrival for the 2010 model year. Both a turbocharged 2.0-liter engine and a 3.8-liter V-6 engine with 306 horsepower and 266 lb-ft of torque were available when the rear-drive vehicle first went on sale. The Genesis Coupe received a redesign for the 2013 model year, giving it a distinctive yet divisive look. The 2.0-liter turbo’s output was also significantly increased, rising to 274 horsepower and 275 lb-ft. But in 2014, it wasn’t enough to keep the four-pot option from being eliminated. The direct-injected 3.8-liter V-6 engine in the 2016 Hyundai Genesis Coupe produces 348 horsepower and 295 lb-ft of torque. An eight-speed automatic transmission is an option.
The Genesis Coupe faced off against V-6-powered pony cars like the Ford Mustang and Chevrolet Camaro, as well as the Scion FR-S and Subaru BRZ twins and the more upscale Infiniti Q60 (formerly G37 coupe), the car Hyundai had originally targeted, in a diverse and dwindling class of rear-drive sport coupes. Few people, including Ford and Chevy, are becoming wealthy from these specialized sport coupes. Therefore, it was not Hyundai’s fault that the low-margin Genesis Coupe was discontinued. However, there was another factor at play.
Hyundai has worked hard to maintain the moniker Hyundai distinct from its new premium marque ever since it revealed late last year that Genesis will be spun off into its own luxury brand. To that purpose, the Genesis G90 has been given to the second-generation Hyundai Equus, and the Genesis G80 has been given to the original Genesis sedan. After all that moving around, it could be confusing to have a non-premium model with the same name as your luxury brand.
The Genesis brand will soon receive a two-door model of its own, but the Hyundai brand will have to do without a sporty rear-drive option. Christine Henley, a spokesman for Hyundai, wrote to us in an email to say, “A new, more opulent coupe suited for the new Genesis brand is now in development.” It will likely resemble the Vision G coupe concept from the previous year, in our opinion.
Korean Genesis
Hyundai produces and sells the Hyundai Genesis, a full-size luxury sedan with executive four doors, five passenger seats, and either rear- or all-wheel drive. Hyundai Genesis made its debut in 2008 and continued to sell it under the G80 nameplate until Genesis split off as a separate company in 2017. The Genesis was scheduled to cost $533 million to produce and was first displayed at the 2007 New York International Auto Show in concept form. Hyundai started promoting the Genesis of the first generation as a “luxury sports sedan” in 2008, with the exception of Europe. The 2014 North American International Auto Show and the Toronto Auto Show were the next stops for the second generation Genesis (model DH), which made its debut in November 2013 in Seoul, South Korea. It is promoted globally. On November 4th, 2015, Hyundai formally established Genesis Motor as its own luxury subsidiary. Following notable success in the luxury sector and strong consumer demand for the Genesis name, the company made the transition into a stand-alone, luxury brand.
The Hyundai Genesis coupe met the majority of the requirements.
The Hyundai Genesis coupe, which was built from 2010 to 2016, was discontinued when the company’s Genesis luxury line debuted. But when it was present, it was obvious that Hyundai was attempting to appeal to everyone’s taste buds by developing what it believed to be the ideal formula for a low-slung coupe.
The brand should be commended because it appeared to operate successfully. With its distinctive wedge shape, arching fenders, and athletic stance, the Genesis coupe had a dynamic exterior design. With the possible exception of the original Tiburon, it possessed a sophisticated design that was very different from practically everything the company had previously built. Even better, it was rear-wheel-drive. To top it all off, there were two distinct engine options to suit practically everyone.
Genesis Coupe to be discontinued by Hyundai; upscale two-door to be added to the Genesis lineup
A corporate representative today confirmed that the 2016 model year of the Genesis Coupe will be its final one in the United States and Canada, as was first reported by the Globe and Mail. After 2017, a replacement is anticipated, however it won’t have the Hyundai logo.
The automaker is unable to produce a model that bears both names as Genesis has become a separate brand. The old Hyundai Genesis sedan, the coupe’s platform partner, will become the Genesis G80 for 2017, however the two-door version won’t be offered.
Hyundai Motor America’s PR manager, Christine Henley, confirmed the model’s demise and added, “A new, more opulent and refined coupe suited for the new Genesis brand is presently under development.
So, after two generations, the four- and six-cylinder sports coupe that debuted in North America in 2009 as a 2010 model is no longer available. Due to its departure, Hyundai is now lacking a classic sporty option.
The 2017 Genesis G80 midsize sedan and G90 full-size sedan are the premium brand’s first models, with the G70 compact sedan and two crossovers following. Within a few years, a sixth model—which we now know to be the coupe—should be available.
The media got into the excessive hype that was used to introduce this car. It is hardly unexpected that the buying public does not seem to have fallen for the hoopla.
This car would have had a shot if it hadn’t been promoted as more than it actually is and had simply been called a Tiburon.
boring the Genesis Coupe? None of the vehicles I’ve driven, though. You are blatantly mistaken if you believe a car needs a 400-plus horsepower V8 to be enjoyable to drive.
However, it has started to show its age and has never fully matched the first generation Genesis sedan, let alone the new one. It makes sense to remove it and replace it with something that better fits the existing line.
This vehicle always felt like it ought to have sold more readily, but it was in a precarious position. Though I’d bet that a Genesis Coupe is far easier to live with than a FR-S or BRZ, Camaro and Mustang aficionados were never going to look at anything that was American, and the Boy Racers didn’t want anything to do with Hyundai.
The Genesis coupe was an unheard-of car, and I don’t think it had time to gain over many fans, but the Tibby had a respectable following among boy racer enthusiasts.
Hyundai, bring back the Tiburon. It should have a turbo four, outside visibility, and not be built on the Accent chassis. Create a genuine GTI fighter.
How about additional horsepower for the Elantra Sport and Veloster Turbo? Probably, that would get a better reaction from the market.