Since 2004, Porsche has sold high-end vehicles in India, shipping 1,052 vehicles to consumers there, of which 85% are Cayenne SUV versions.
Porsche has established Porsche India as its division in order to become the top premium automaker in the Indian auto industry.
The business intended to expand its sales in India by opening new locations there as of January 2013.
In This Article...
Porsche’s sales in India are led by the Macan as the business posts its highest sales in 7 years.
In 2021, Porsche delivered 474 sports cars to the nation. It is a 62% increase over 2020 and the German automaker’s highest sales result since 2014.
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In the past seven years, Porsche India has experienced its highest sales performance. The German automaker claimed that in India in 2021, it sold the most vehicles since 2014. Last year, Porsche India sold an average of one sports car per day while delivering 474 of them.
In overall, luxury automakers in India had a successful 2021, with nearly all of them recording good sales figures. Porsche India was no exception, with sales soaring last year and up 62% from the previous year.
HIGHLIGHTS
- Porsche India broke its previous record set in 2014 with the delivery of 474 vehicles to consumers.
- The Macan and Cayenne SUVs are the main drivers of Porsche India sales.
- Deliveries of the all-electric Porsche Taycan will shortly begin, and new models of the 911, 718, Cayenne, and Taycan will also be released.
Porsche, a German manufacturer of high-performance vehicles, had its most successful year of sales in India since 2014 with the delivery of 474 vehicles, representing a 62% increase in sales over the pandemic-affected 2020. Porsche’s SUV lineup drove volumes in both Indian and international markets, with the Macan accounting for 39% of sales and the Cayenne coming in second. Additionally, Porsche India saw its largest order intake in 2021.
Porsche India’s Brand Director, Manolito Vujicic, said “Our retail performance from July to December set a new record for us after a difficult first half of the year due to the pandemic’s effects on people’s lives and companies. The final six months saw the delivery of 301 cars to both new and existing clients, supporting a positive prognosis for 2022 on the strength of our associates’ future-focused facility expansion plans.”
The Porsche Macan is the brand’s most economical vehicle available in India, with prices starting at Rs 83.21 lakh (ex-showroom).
The Macan compact luxury SUV, Porsche’s most inexpensive model, drove volume with 187 units delivered in 2021 and 39% of the brand’s overall sales in India. Three variations of the Porsche Macan are offered: the base model, which has a 2.0-liter twin-turbo 4-cylinder petrol engine that produces 265 bhp; the Macan S, which has a 3.0-liter twin-turbo V6 that produces 380 bhp and can accelerate from 0 to 100 in just 4.8 seconds; and the Macan GTS, which has the same V6 as the S but has been tuned to produce 440 bhp and can accelerate from AWD and Porsche’s dual-clutch automatic transmission (PDK) are options for all three models. Price points for the Macan are Rs 83.21 lakh (ex-showroom), Rs 1.3 crore (ex-showroom), and Rs 1.43 crore for the Macan GTS.
There are two different body styles for the Porsche Cayenne: an SUV and an SUV-coupe. The Cayenne SUV comes in four different versions: normal, E-Hybrid, GTS, and Turbo. The base model has a 3.0-liter V6 that produces 335 horsepower, while the GTS and Turbo have a 4.0-liter V8 with two different tuning levels. The standard Cayenne is priced at Rs 1.2 crore (ex-showroom), while the Cayenne Turbo is priced at Rs 1.9 crore (ex-showroom).
Even the two-door Porsche 718 and 911 models had strong sales and accounted for 17% of the volume. Additionally, the brand imported the 718 Cayman GTS 4.0 and 718 Boxster to India. Porsche Taycan, the company’s EV, was also imported to India and will soon be available to customers, along with the new Taycan GTS. The fast Porsche 911 GT3, Cayenne Platinum versions, and 718 GT4 RS are more upcoming debuts.
Porsche is digitizing the entire business to increase efficiency and customer satisfaction while enhancing the after-sales experience. Customers gain from Porsche’s various single-day events held across the nation and enjoy their vehicles to the maximum. In a few months, Porsche will also expand its network with two more dealerships, one each in Bengaluru and Chennai.
Toyota continues to outsell VW in terms of global auto sales.
Porsche, a German maker of sports cars, reported on Tuesday that its sales in India increased by 22% to 188 units in the first quarter of this year, marking its best Q1 performance since 2013.
The company said in a statement that the Cayenne and Macan SUV models continue to be the most popular in the brand’s SUV lineup in India.
Porsche reported a tremendous 62 percent increase in overall vehicle sales in CY 2021 over 2020, which it stated contributed to the record Q1 sales.
Porsche India has contributed to the growth, the business said, with new car deliveries up 22% at 188 units in the first quarter of this year over the same time in 2021.
Manolito Vujicic, Brand Director for Porsche India, said, “The momentum from 2021’s solid results, with a 62 percent rise over the previous year, was translated into the first quarter with an excellent overall result that we are all proud of.”
According to the firm, Porsche India has been concentrating intensively in recent months on growing its footprint throughout the nation and improving the customer experience everywhere.
Recently, the automaker announced the opening of two new dealerships, one in each of Bengaluru and Chennai, bringing the total number of such facilities in the nation to twenty-one.
The next new goods, which will once more highlight the company’s motorsport roots, have us enthused, according to Vujicic.
In the future, the business stated it will add more products to its lineup, including the new 718 Cayman GT4 RS and Cayenne Turbo GT.
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Porsche India reports 22% growth in the first quarter of 2022.
Porsche India sold 188 units in total during this time, with the Porsche Cayenne, Porsche Macan, and the freshly released Porsche Taycan electric sports vehicle leading the way.
Porsche India continued the positive momentum after a great performance in 2021 that saw the company post its best sales performance since 2014, leading to a 22% increase in new car deliveries in the first quarter of 2022. Porsche India sold 188 units in total during this time, with the Porsche Cayenne, Porsche Macan, and the freshly released Porsche Taycan electric sports vehicle leading the way. Porsche India has inaugurated new Porsche facilities in Bengaluru and Chennai to further increase its footprint in the nation, bringing the total number of sales sites for the brand to eight.
Porsche India’s Brand Director, Manolito Vujicic, said: “We can all be happy of the fantastic overall result that was achieved in the first quarter thanks to the momentum carried over from the strong performance in 2021, which saw a 62 percent growth over the previous year. It primarily highlights the excellent job being done by our business partners, whom I’d like to thank for their devotion and support.”
With new models like the soon-to-debut Porsche 718 Cayman GT4 RS and Porsche Cayenne Turbo GT, Porsche India will be able to offer a wider range of products in the future. In addition, the company is preparing to offer a variety of driving experiences for Porsche clients and fans in the upcoming months, along with other activations to engage with the neighborhood of like-minded sports car lovers.
Porsche Macan made a contribution with 187 units, accounting for 39% of the total sales. The second best-selling product for the brand after it was the Cayenne.
Last year, in CY2021, Porsche India delivered 474 vehicles to the nation. The company reported a 62% increase in sales from the prior year. This is the highest number the company has ever attained in the Indian market, surpassing 2014 in the process. Porsche asserts that, on average, it sells an SUV virtually every day. According to the corporation, 187 Macan units were delivered last year, accounting for 39% of the entire volume. In terms of the order bank, a staggering 165 percent increase was seen in 2021. Following the Macan as the second best-selling vehicle for the manufacturer, the Cayenne contributed 17% of all sales.
It is now placing significant bets on its plans as a result of the brand’s good performance. The company has introduced the Porsche 718 Boxster 4.0 and Porsche Cayman GTS 4.0 to its lineup in India. Additionally, deliveries of the Macan facelift, introduced last year, have begun. The Taycan was also introduced to our market by Porsche India last year, and the first batch of the all-electric car is about to arrive. The Taycan GTS, 911 GT3, Platinum Edition of the Cayenne, and 718 Cayman GT4 RS are the four new models the brand will soon release in our market.
Manolito Vujicic, brand director for Porsche India, said the following about the accomplishment: “Our retail performance from July to December set a new record for us after a difficult first half of the year due to the pandemic’s effects on people’s lives and companies. The final six months saw the delivery of 301 cars to both new and existing clients, supporting a solid prognosis for 2022 on the strength of our associates’ future-focused facility expansion plans. In the upcoming months, Bangalore and Chennai will join Porsche India’s retail network, and we are excited to welcome these two new partners.”
Manolito Vujicic followed by saying, “I want to thank our consumers and other stakeholders for continuing to support Porsche and for their continuous loyalty on behalf of my team. We have great ambitions for the coming year, not just for the dealer network but also for marketing and after-sales to go along with our expanding line of vehicles.”
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In India, how many Porsche are sold?
Porsche India, a luxury automaker, claimed a two-fold increase in sales, with 378 units sold in the first half of 2022. The company reported selling 173 units between January 2021 and June 2021. According to a statement released by Porsche India on July 18, the introduction of the company’s all-electric Taycan and a high demand for SUVs helped the company sell 167 Cayenne and 125 Macans in the first half of the year, accounting for 77% of all sales.
With 37 sales, the Taycan finished in second, followed by the family-sized limo Panamera with 19 sales and the 911 Coupe with 27. Manolito Vujicic, brand director for Porsche India, claims that the figures demonstrate a sector recovery and a return to pre-pandemic levels of high-end sports vehicle demand.