The world may occasionally need some time to get used to a new logo, especially if there has been a significant overhaul. When the new Kia logo debuted in January, responses were a touch divided. Some people praised the company for its long-overdue update, while others noted that it was a little perplexing.
Although we weren’t exactly in a rush to include it on our list of the greatest logos ever (opens in new tab), we didn’t consider the redesign to be all that horrible. But the only true test for a design is time, so what is the verdict on Kia’s new logo now that more than six months have passed? Well, it appears that most individuals are somewhat perplexed.
Consider the account of a Reddit user who contacted the r/nonmurdermysteries subreddit (opens in new tab) to see whether anyone had heard of this “They had seen the KM Cars brand on several occasions.
“They claimed, “I’ve seen hundreds of car brands, and as far as I can tell, none are even vaguely linked.” The original poster quickly acknowledged that they had in fact seen the new Kia emblem when it was brought up shortly after.
Similar to this, a Twitter user recently uploaded a picture of a car emblem he had seen in the wild and posed the question, “Can anyone confirm whether or not this car logo is real? What automobile manufacturer is the insignia supposedly from?
We’ll venture a guess that you already know which automaker Twitter users decided the emblem actually belonged to.
More Twitter users have admitted to believing the Kia emblem represented a brand-new automaker. Others have also noted how similar it is to Nine Inch Nails’ famous NI logo, which is probably not what the firm intended either.
A well-known meme account (opens in new tab) also picked up the KM Cars reddit article, and the responses to their tweet provide insight into how people feel about the change.
“Throughout the [NBA] playoffs, I pondered this question for a good portion of the time. One response stated that the logo is HORRIBLE.
In January, Kia stated that the logo was meant to represent a new beginning and a shift in the company’s focus. According to a news release, the logo’s “rhythmical, uninterrupted line expresses Kia’s commitment to offering moments of inspiration, while its symmetry demonstrates confidence.”
The business definitely got things started on the right foot by announcing the relaunch at the beginning of this year (opens in new tab) with the pomp and circumstance more typically associated with events like a royal birth or the end of World War II.
The quantity of pyrotechnics launched by unmanned aerial vehicles as a result of the redesign announcement broke the Guinness World Record (UAVs). As a result, we are unable to even begin to speculate on the next one.
In This Article...
Why are Kias’ logos different?
- Kia celebrates the launch of its new logo and tagline by announcing the brand’s future evolution.
- The new logo incorporates “symmetry,” “rhythm,” and “raising” components that represent Kia’s assurance and dedication to its customers.
- The new tagline for Kia is “Movement that Inspires.”
- During the logo reveal display, Kia breaks the record for “Most Unmanned Aerial Vehicles (UAVs) releasing Fireworks Simultaneously”
- On January 15, the world will be introduced to the new brand’s mission and approach.
December 6, 2020 In order to represent the automaker’s radical transition and new brand mission, Kia has unveiled a new corporate logo and worldwide brand tagline. The unveiling of the new logo symbolizes Kia’s goals to transform practically every aspect of its company in order to take the lead in the future mobility sector.
The brand’s new mission and the values Kia intends to provide customers through upcoming goods and services, as well as the experiences they facilitate, are represented by the logo. Kia has created a new logo that is meant to imitate a handwritten signature, sealing its brand promise. The logo’s symmetrical, rhythmic line communicates confidence and Kia’s dedication to bringing moments of inspiration. The logo’s ascending motions represent Kia’s aspirations for the company and, more significantly, what it has to offer customers.
“According to Kia President and CEO Ho Sung Song, the brand’s new emblem symbolizes the company’s dedication to becoming a symbol of innovation and transformation. ” Kia is actively molding and responding to these developments as the automobile industry goes through a time of rapid transition. Our new logo embodies our goal to motivate staff members to meet the demands of a market that is rapidly evolving as well as to inspire customers as their mobility needs change.
During a record-breaking fireworks spectacular over Incheon, Korea, the new logo was presented. At the occasion, 303 pyrodrones ignited and celebrated Kia’s new beginning by setting off hundreds of pyrotechnics in a timed artistic show. By firing fireworks simultaneously from the most unmanned aerial vehicles (UAVs), this broke the previous Guinness World Record. On the Kia Global YouTube channel, go to https://youtu.be/s61 IsjqLzc to watch the stunning display.
Kia also unveiled a brand-new logo and its new worldwide brand tagline, “Movement that inspires.” The digital “New Kia Brand Showcase” event, which will start at 1:00 AM CET on January 15, will provide information on Kia’s new brand strategy, including brand purpose and philosophy as well as how it applies to Kia’s upcoming product lineup. The occasion is accessible via the Kia Global YouTube channel.
The unveiling of the new logo comes after Kia’s ‘Plan S’ long-term business strategy was revealed in 2020. Kia has the aspiration to dominate the world auto market as one of its goals under Plan S. This is concentrated on delivering a wide range of mobility services that are suited to the requirements and preferences of people and regional markets, as well as popularizing electric automobiles.
The new Kia logo: What does it mean?
Kia Motors is now just known as “Kia,” and the company’s name, logo, and catchphrase have all been updated to reflect this. This modification is a component of Kia’s medium- to long-term strategy, Plan S, which emphasizes the company’s commitment to maintaining its consumers’ loyalty while establishing a dominant position in the future mobility industry.
The alteration of Kia’s mission statement, logo, and tagline may signal a shift from carmaker to true mobility company. In order to generate widespread publicity for the new logo, Kia also arranged an unveiling event beforehand. The corporation created a new logo in the night sky on June 6th using 303 drones in total, together with firecrackers, and set a world record for “the most unmanned aerial vehicle launched simultaneously with firecrackers” in the Guinness Book of Records. The new Kia logo, motto, and corporate goals are described here.
The new logo, which stands for “Symmetry,” “Rhythm,” and “Rising,” represents Kia’s resolve to pioneer change and invention based on those concepts. The first spirit of the new logo, “Balance,” alludes to Kia’s faith in client happiness and experience. In addition to continuing to develop revolutionary future mobility products and services for an exceptional customer experience, it will continue to delight current consumers as a carmaker.
The second corporate spirit, “Rhythm,” stands for Kia’s honesty and tenacity. The company’s ongoing movement and transformation to suit client needs is reflected in the monoline logo. It also expresses the company’s desire to continue motivating its clients. Last but not least, “Rising” reflects Kia’s desire to transform into a new brand with a genuine consumer perspective.
Even without the word “motors,” the new logo conveys such resolve and focus. Even though there is only one word missing, there is a determination and a plan to change the firm from being primarily focused on production to one that offers solutions for future mobility. The new motto makes clear the new approach and course.
The new slogan for Kia, “Movement That Inspires,” emphasizes how “movement” is the starting point of human progress and the motivation for ideas. People frequently relocate from their current places to new ones where they meet new people and have novel experiences.
In order to achieve this, Kia views offering customers a variety of mobility as the essence of the brand and pursues this goal through its offerings of goods and services. The company’s vision is to excite consumers’ daily lives by offering creative indoor places with useful and practical services, and it will advance through a variety of initiatives.
In addition, Kia declared that its ‘Plan S’ mid- to long-term plan would start in 2020. Plan S is a commercial expansion strategy for the sustainable mobility sector, which includes electric automobiles and other environmentally friendly vehicles as well as mobility solutions and services and specially designed vehicles (PBVs). It also has a production system that increases the usage of recycled materials and clean energy.
Kia is also working with American EV manufacturers Canoo and Arrival to produce a variety of PBV products based on the skateboard platform. Vehicle bodies can be employed in a variety of ways depending on the objective because they are simply put on the platform. The company intends to introduce items including commercial vehicles, low-floor wagons, and shared service vehicles.
In order to diversify its operations, the corporation is also looking to improve its alliances. While mobility services are provided through collaboration in Europe, Kia has developed its own vehicle management platform and launched a new rental service, Kia Mobility, in conjunction with local dealers in Italy and Russia. Kia has also invested in the Indian mobility service company Ola and Southeast Asia’s largest ride-hailing transport service and e-payment company Grab.
Changes to the firm name, logo, and tagline involve more than just aesthetic adjustments. It denotes a transformation within for a promising future. The Kia brand is all about mobility. By manufacturing the first domestic tricycles and bicycles as well as a variety of trucks, Kia has been bridging people together. By focusing on its philosophy, Kia hopes to actively respond to changes and create a better mobility environment. We anticipate the future of the new Kia because of this.
Can you replace the Kia logo with a different one?
A: The physical layout and style of the new Kia emblem preclude changing the existing Kia insignia on your current vehicle.
Is Hyundai the owner of Kia?
Some people consider Hyundai and Kia to be simply rebadged versions of the same cars. The two brands do have a close relationship, despite the fact that this is not the case. Hyundai acquired Kia in 1998 and now has a 51 percent share in the business. The two corporations are now regarded as sisters because that share has decreased to around a third.
Hyundai and Kia frequently use one another’s vehicle platforms as a result of their tight cooperation. Do the cars from both brands have the same engines?
What models of Kia sport the new logo?
The All-New K8 debuted the new logo that Kia unveiled at the beginning of 2021, which was earlier anticipated to debut on the Kia K5 itself. As a result, the South Korean carmaker began to use the new logo. It appears that the K5 in its US-spec is about to arrive after we have already seen the Rio, Niro, Stinger, Carnival, and Stinger Stinger.
The new logo still uses the “KIA lettering, but it now uses a more contemporary, angular font with a symmetrical horizontal and vertical shape. While we wait for the January 15th presentation, today we are going to learn about Kia’s future plans. It is anticipated that new Kia cars will soon start using the new emblem as their badge both inside and outside.
The third-generation K7 (GL3), which was later called K8, went into production in March 2021. As predicted, this model debuted the new logo. However, same month will also see the introduction of the Niro EV or e-Niro Model Year Change.
The recently updated Grandbird BUS will also receive an upgrade with the new logo. In April, the K3 facelift will go into production, therefore we anticipate a reveal between April and May. The updated K9 flagship sedan will debut the new family style and logo sometime in May. The K5 is another model that will get a new model year in May; I can’t wait to see the new emblem on this car.
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It is still unclear whether or not the long-awaited Sportage will be made available to consumers in April when it finally enters manufacturing in June. The brand will occasionally share a few photos a month or two before the product is ready. Several models will get their model year updates in June as well, thus Kia will use this opportunity to unveil the new logo. The Kia K5, Picanto, Niro Hybrid & Plug-in Hybrid, and Sorento lineup are these cars.
The new E-GMP platform will be used to produce the first entirely electric vehicle in July; the CV will follow Hyundai’s IONIQ 5 by a few months. Three additional models will add the new logo in July as a result of model year revisions that focus on Ray, Seltos, and Carnival (pictured above).
The Stinger Model Year will begin production with the new logo in August (per its KDM requirement). How do you feel?
Why is there a KN logo on Kia?
Recently, Kia made the decision that it was time to modernize its emblem. Okay, so the current Kia logo is the word “Kia” in an oval. The creation of a new one should then be rather easy, right? Yes, of course, but what they came up with seems a little strange.
The company did create a fresh, fashionable image to represent itself, but many people have pointed out that it has a peculiar quality. Some members of the editing team said that instead of the letters “K,” “I,” and “A,” it actually spells out the letters “K” and “N.” But we all realized that it just appears to be off. We looked into it in Photoshop out of curiosity and discovered that the Kia logo is, in fact, misaligned.
With the use of some rules, you can observe that the stylised letters’ bottom-right and upper-left ends go beyond the point at which the remaining characters terminate. Without the guidelines, this provides the impression that the logo is canted slightly in the opposite direction. We don’t know why Kia chose to design their new logo in this way, but it goes without saying that the company probably didn’t anticipate any problems with the subtlety. It’s similar to seeing that Colorado isn’t actually a perfect square and realizing that you will never view the state the same way again.
Despite this peculiar optical illusion, it’s unlikely that a misaligned Kia insignia will be seen after the new logos are applied to the vehicle. It’s likely that this very little flaw will be fileted off once they are in real life rather than simply on a computer screen. But now that you have this information, you might always think that these new Kia emblems are a little off-center.