For its campaign, Kia created exclusive Dead Skeleton Army NFTs.
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The inclusion of Dead Army Skeleton Klub NFTs in Kia America’s upcoming national ad campaign is yet another sign that people from Web3 universes are quickly rising to the status of commercially successful celebrities.
Kia and Dead Army Skeleton Klub collaborated to create 10,100 NFTs with Kia themes that may be obtained by scanning QR codes in the advertisements.
NFT communities have begun to appear in advertisements as a result of partnerships like the one between Kia and Dead Skeleton. Adidas and Bored Ape Yacht Club partnered in marketing around the end of last year as more companies used well-known NFT characters to sport their logos and advertise their products in this new environment. Additionally, automakers have been often investing in NFTs. By issuing 10,000 Robo Dog NFTs this year, Kia related its Super Bowl marketing to NFTs. The NFTs were a component of an advertising campaign for Kia’s electric cars.
In a 2023 Kia Soul advertisement, three members of the Dead Army Skeleton Klub are seen driving through a drive-thru at a burger place. The advertisement’s slogan is “Built For Whoever You Are. When Dead Skeleton first began, there were 6,969 NFTs in its collection. These 3D skeletons have differences in their eyes, heads, clothing, and accessories, giving each one a unique level of rarity in the eyes of collectors. One of the Dead Skeletons in the Kia advertisement is made of gold, another is decked out in a football helmet, and a third is sporting a bandana.
In This Article...
What model of Kia appears in the new advertisement?
The Sound. It hasn’t been easy to pinpoint this piano-heavy track. But I’ve whittled it down to two. Do you believe it has this kind of a sound?
The Operator. Actor/model Charlie Wilson is seen driving this brand-new 2023 Kia Sportage. He’s also making headlines for some juicy information; he’s thought to be dating dancer/actress Julianne Hough.
The place. Although I can’t confirm or reject it, my research and reading indicate that this was filmed at St. Augustine Beach in Florida. Additionally, Kia has promised to make a donation to the Texas-based Sea Turtles, Inc. This group exists to aid in the rehabilitation of sick or injured sea turtles.
Who appears in the 2022 Kia commercial?
Sam Page and his closest friend are driving when Sam notices a mechanical dog sticking his head out of the window of Page’s 2022 Kia EV6. The companions keep an eye out for a particularly unique surprise as the two drive through the city. Finally, the driver comes to a stop next to the ideal stick and gives it to his robot friend. Page advises the dog to maintain a firm grip on this expensive object after all of this effort to obtain the ideal stick.
Can one purchase a Kia robot dog?
The Petfinder Foundation will get 90% of all primary sales revenues from the offering. The Petfinder Foundation will gain money whenever a Robo Dog non-fungible token (NFT) across the series is resold on a participating secondary market thanks to the remaining 10% of profit that is written into the smart contract on the blockchain. This money will go toward supporting more pet adoptions.
According to Russell Wager, vice president of marketing for Kia America, “Many of us are aware of the surge in pet adoptions as a result of the epidemic.”
“Even though tens of thousands of animals have found their forever homes, pet surrenders to shelters are rising as people head back to the office, and there are many creatures whose tales deserve to end as wonderfully as Robo Dog’s did in our Super Bowl ad,” the statement reads.
Breed, age, size, gender, coat length, and color are just a few of the characteristics that are preprogrammed into each generative Robo Dog NFT. Given that larger and older canines are frequently not as popular, the dogs were created to closely resemble real-world dogs as feasible. NFTs for robot dogs that have features like being elderly or huge may not be as common.
The NFTs for the 10,000 Robo Dog Adoption Pass will be given away without charge. One of 10,000 generating Robo Dog NFTs will be available for presale to those who purchase one of these Robo Dog Adoption Passes. These won’t be accessible until February 18.
Six unique Robo Dog NFTs inspired by works of art will be put available during the Super Bowl with a starting bid of $299, which was the cost of the robotic pup before he fled from electronics retailers. The closing day of this auction is next Friday.
Finally, on February 18, in time for the NBA All-Star weekend, Kia will make 10,000 generative Robo Dog NFTs available for purchase at sweet.io. Three hours before the general public, those who have a Robo Dog Adoption Pass NFT will be able to acquire one of these special Robo Dog NFTs for $20.22. At 7 p.m. ET, the public auction will start.
What Kia model is the advertisement’s inspiration?
There is a Better Way to Calculate the ROI of TV and Streaming Ads A woman unplugs her Kia EV6 from the charging station before going for a trip through the city. The company talks about its new line of electrified vehicles, which it claims are intended to inspire something in you, as she speeds through the deserted roads.
What is the Kia robot dog?
- According to a press release, Kia America is launching its first nonfungible token (NFT), which is based on the mascot Robo Dog from its Super Bowl LVI commercial.
- 10,000 free Robo Dog Adoption Pass NFTs were made available on a first-come, first-served basis starting on February 11. One of the genuine 10,000 Robo Dog NFTs can be purchased for $20.22 by those with the pass, who will also have early access to the store. Additionally, a number of the character’s original NFTs with beginning bids of $299 will be auctioned off. 90% of the money made will be sent to the Petfinder Foundation.
- The NFT campaign from Kia is an example of a growing trend among companies attempting to link the virtual world to their goods in order to boost interaction and brand awareness.
Dive Insight:
Automobile company Kia utilized the Super Bowl as a chance to launch its first NFT, with support extending beyond the big game. Brands are looking to make their mark in the cryptocurrency and NFT industry. The campaign takes its cues from Robo Dog, the star of the company’s huge game advertisement. In the commercial, a mechanical dog breaks out from an electronics shop and pursues a guy in an all-electric Kia EV6. The motorist has adopted Robo Dog by the time the commercial is over.
With a number of significant sporting events coming up, Kia is aiming to capitalize on the excitement generated by its Super Bowl commercial and the forthcoming NBA All-Star weekend. The campaign makes use of a variety of marketing possibilities, such as a partnership with a charity that promotes pet adoptions, which increased during the pandemic.
The adoption passes, the auction of the rare artwork, and the selling of the actual NFTs are just a few of the components of Kia’s NFT campaign. The exclusive artwork’s opening bid of $299 corresponds to Robo Dog’s cost in the advertisement. On February 18, the auction will continue until noon. Kia will roll out 10,000 Robo Dog NFTs on that day, which also happens to be the beginning of the NBA All-Star weekend. At 3 p.m. EST, those who have the adoption pass will have early access to the NFTs; the rest will be made available for purchase to the general public at 7 p.m. EST.
The NFTs will be sold on Sweet, and 90% of the proceeds will be donated to the Petfinder Foundation. The smart contract includes a further 10 percent royalty. This implies that the foundation will get another donation each time the NFT is sold again on the secondary market. The Tezos blockchain hosts the NFT series of coins.
Each NFT pre-programmed dog has data on the breed, dimensions, age, length of the coat, gender, and other characteristics. Many of the virtual dogs exhibit characteristics of older and larger dogs in order to make the NFT more appealing or tradeable in the future because older and larger dogs tend to be adopted at a lesser rate.
The latest in a rising number of businesses to tie their identities to NFTs is Kia. For instance, Bud Light Next is launching an NFT that grants buyers access to exclusive benefits. NFTs appear to be the newest strategy for creating buzz in order for firms to stand out from rivals. Especially as interest in the metaverse increases, the technique enables businesses to establish themselves quite early in the digital consumerism market.
Are Kia’s products dogs?
In Kia’s 13th Super Bowl commercial, which also shows the EV6, the adorable computerized dog plays the lead role. The dog pursues down the battery-powered crossover in the hopes that the driver will take it home because it longs for an owner.
With its dancing hamsters, Kia has previously produced endearing ambassadors. According to Russell Wager, vice president of marketing for Kia America, the hamsters weren’t intended to be recurring characters, but they did so because they were popular with viewers.
If there is a similar response from the public, Wager wouldn’t rule out the possibility that Robo Dog will experience the same thing.
Long before the Super Bowl, on February 3, Kia posted the advertisement online. A bigger social media campaign on TikTok, where viewers may dance with Robo Dog, supports the advertisement. This week, the company also unveiled a “Robo Dogmented Reality” experience, in which the dog can be seen when a person looks through their phone’s camera at their surroundings. The company claimed that thanks to a collaboration with the Petfinder Foundation, the augmented reality component enables users to look for adoptive animals nearby.
Wager and Marisstella Marinkovic, director of marketing operations for Kia America, were interviewed by Automotive News reporter Vince Bond Jr. on the history of Robo Dog and what motivated the advertisement. Here are some altered snippets.
What was the inspiration for the spot? Why was the EV6 the focus?
We want to establish ourselves as a serious competitor in the electrified market. The EV6 is the first car on our exclusive E-GMP platform and, in actuality, our first significant Plan S strategy initiative that demonstrates our commitment to this field. Sure, from a volume perspective, you wouldn’t play EV6 during the Super Bowl, but that isn’t the idea. It aims to demonstrate that the company is now one to take into account when seeking for electric vehicles. Additionally, it is now making its debut in dealerships this month.
We sought to establish an emotional bond with our audience. We wanted to create a tale that would make people think, “OK, EVs can look beautiful; they can help my lifestyle.” The car looks fantastic. The EV6 is a fantastic car, regardless of whether it is an electric vehicle. We therefore began there and came up with the concept of, “How are we going to show something about this car and make this car a hero?” The concept was to make a Robo Dog because, well, maybe there’s some other electronic object we can associate it with.
Where was the Kia turtle ad produced?
Kia America debuts the all-new Sportage X-Pro, an SUV that is capable, tech-forward, and prepared for anything, in the most recent David&Goliath (D&G) campaign. a means of encouraging people to seize the wheel and do more good in the world. According to its updated brand ethos, “The all-new Sportage is more than a mode of transportation; it is a transformational piece of engineering, as shown by Kia in its movement that inspires campaign.
A:30 spot titled “Beachcomber” by D&G, which went online on April 1st, offers a heartwarming tale of one man’s conservation attempt to help conserve the sea turtles and highlights the humanitarian potential of the all-new Sportage. The commercial opens on a picturesque beach as the Sportage’s brave driver retrieves a specially made drag rake from its roomy cargo to quickly collect the alarming amounts of trash scattered across the beach, from plastic bottles to empty wrappers. The commercial highlights the SUV’s all-terrain AWD and class-leading horsepower. Until every last bit of rubbish is collected for recycling, the Sportage rings the otherwise beautiful beach. Numerous sea turtles come out of the surf to nest in safety in the sand as the driver relaxes and takes in the ocean and the now-pristine surroundings. The tale is concluded with a brief summary “Put forth more good. Throughout the brand-new Sportage X-Pro.”
“The Kia brand is intended for tomorrow’s innovators. Ben Purcell, chief creative officer of David&Goliath, stated that for the Sportage, “we wanted to harness our driver’s imagination to inspire some good in the world in a novel way.” “Showing off the Sportage’s features while also demonstrating Kia’s dedication to sustainability and positive social impact. At the same time, we wanted to maintain the story’s authenticity, so we shot the ad with perceptive photojournalist and cinematic documentarian, Nicolai Fuglsig, in a region of Florida where sea turtles frequently return to nest.
In order to lead conservation efforts for the critically endangered Kemp’s Ridley sea turtle as well as all other endangered sea turtles, Sea Turtle Inc. will be working in conjunction with Kia as part of the automaker’s Accelerate The Good charitable project. With Kia’s contribution, Sea Turtle Inc. in South Padre Island, Texas, will be able to totally refurbish and extend their clinic to include a surgery suite, treatment space, and blood work station. Through a floor to ceiling viewing window, visitors will be able to observe the small number of sea turtles who are rescued and rehabilitated each year.
Kia will expand on the campaign in the upcoming weeks by launching a social responsibility effort that will further highlight Kia’s dedication to aiding Sea Turtle Inc. in maintaining its protection of nesting turtles and their hatchlings.
Additional campaign extensions included :30, :15 and :06 versions of “Beachcomber. The campaign also includes print covers, internet, and social material, as well as out-of-home placements.
In the Kia electric car commercial, who is the star?
After the 2022 Super Bowl, the 45-year-old actor posted a picture of his family posing with the cute Robo Dog on Instagram.
He later posted pictures of himself with his three children posing with Robo Dog. “#Robodog getting acclimated to living with these animals,” he wrote.
Sam is most recognized for his performance in the newest Netflix film Brazen as well as his appearances on The Bold Type, Mad Men, House of Cards, Gossip Girl, and other popular television series.