- The remainder of the basketball season will be covered by a multi-platform campaign that combines broadcast, digital, and social media components.
California’s IRVINE, December 3, 2015 LeBron James tweeted last year, “Rolling around in my K900. I adore this automobile! While later claimed he was a K900 driver before becoming Kia Motors’ premium ambassador, skeptics questioned the veracity of his claims on social media. The 11-time NBA All-Star and avid automobile collector is taking on that skepticism head-on in a new advertising campaign from Kia Motors America to prove the K900 is in fact “Fit For A King” as sales of Kia’s rear-drive luxury sedan have increased significantly over 2014 levels (KMA).
In the advertisements for “Ten Mil,” “1,000 Percent,” and “Spaceship,” James gathers a group of specialists in his garage command post to assist in demonstrating that he drives a Kia K900 by reacting to the following actual tweets:
- “I’ll wager $10,000,000 on the proposition that LeBron doesn’t show up to games in a Kia.
- “There is a one thousand percent probability that LeBron drives a Kia, and a zero percent chance that he doesn’t.
- LeBron operates a Kia like I pilot a spacecraft.
“LeBron James plays a significant role in our attempts to shift perception by challenging consumers to explore the new Kia, according to Tim Chaney, vice president of marketing communications, KMA. The award-winning K900 illustrates the tremendous metamorphosis of the Kia brand. “LeBron is encouraging people to reevaluate their perceptions of our company, and we couldn’t be happier that he frequently travels the streets of Cleveland in a Kia K900.
James became the K900 Luxury Ambassador in October 2014 after getting in touch with Kia, the NBA’s Official Automotive Partner, to have a first-hand look at the premium sedan designed for self-assured, independent thinkers. Before we chose to become partners, I was a driver and enthusiast of the Kia K900, said James. A partnership must, in my opinion, be genuine and true to who I am, and that is what makes this one so exceptional.
Concerning the 2016 Kia K900 With first-rate amenities, superior driving dynamics, cutting-edge technology, and a striking design that redefines consumer perception and expectations of the Kia brand, the 2016 K900 continues to challenge the rear-drive luxury sedan sector. The K900’s vast list of standard features includes an all-new 3.8-liter, 311-horsepower V6 engine, leather upholstery, and a panoramic sunroof. It is available in three trim levels: V6 Premium, V6 Luxury, and V8 Luxury. The K900 is brand-new for 2016, and it comes equipped with a reworked front grille, Smart Power Trunk, Smart Shift and Drive, optional Autonomous Emergency Braking1, and an improved navigation system with a 9.2-inch high-definition touchscreen with premium music and UVO2 Luxury Services.
Concerning Kia Motors America The marketing and distribution division of Kia Motors Corporation, based in Seoul, South Korea, is known as Kia Motors America (KMA). KMA proudly acts as the “Official Automotive Partner” of the NBA and LPGA, and in 2014, it broke all previous records for annual sales by breaking the 500,000 unit barrier for the third year running. Through a network of more than 765 dealers across the United States, KMA offers a full lineup of vehicles, including the rear-drive K900** flagship sedan, the Cadenza premium sedan, the Sorento CUV, the Soul urban passenger vehicle, the Soul Electric Vehicle***, the Sportage compact CUV, the Optima midsize sedan, the Optima Hybrid, the Forte compact sedan, the Forte5 and Forte Koup, the Rio and Rio 5-door subcompacts The Optima* and Sorento* are built at Kia’s U.S. manufacturing facility in West Point, Georgia, which also employs more than 15,000 people at the facility and at suppliers.
* American and international parts are used to manufacture the Sorento and Optima GDI (EX, SX & Limited and certain LX Trims only).
a single autonomous emergency Braking can not replace careful driving, and it may not always be able to identify all things in front of the vehicle. Always drive carefully and safely.
2 Distracted driving increases the risk of losing control of the car. Never utilize a handheld device or auto system that diverts your attention from driving safely. Kia does not guarantee the accuracy of the information and only provides it for informational purposes.
** K900 is only offered in a limited number of markets and trims.
Press releases published on the Kia Media website contained factual information at the time of posting, but it is possible that later releases or other information will override it.
In This Article...
In 2014 Kia signed James as a spokesperson for the brand. Some 30,000 tweets have doubted the veracity of the claim that one of the most highly paid basketball players would ever drive a Kia.
If you enjoy basketball “King James is a well-known moniker. The self-styled “Lebron James, the best player in the world (yes, he really said that), has a sizable collection of vehicles, but one in particular recently caught the attention of the country. People on the Internet were up in arms over his Kia K900, the vehicle he promotes in a number of Kia advertisements that started in December, and whether or not he genuinely owns and drives a Kia. It turns out that there is some validity to the assertion.
Kia hired James as a spokesperson for the company back in 2014. Approximately 30,000 tweets have mentioned the James-Kia relationship, according to a December Wall Street Journal article. Many of these comments questioned the truth of the allegation that one of the highest-paid basketball players would ever drive a Kia. The narrative continues by describing King James’ 2014 request to drive the K900 before it was released. Following the development of their friendship, Kia hired the legendary basketball player as a spokesperson. James receives about $45 million annually in endorsement money from companies like Coca-Cola, Nike, and Kia, though Kia hasn’t revealed how much it pays him.
That there has been so much doubt over James and his Kia is not surprising. Consumers typically feel that way about sports and auto endorsements, according to the Journal. Customers find it difficult to imagine that professional athletes would choose a Buick (like Tiger Woods) or a Kia (like James), mostly because they make so much money. Kia has also frequently sponsored athletes in the past. They are the NBA’s official car sponsor, and until 2017 NBA uniforms will feature their emblems everywhere.
A word of caution: James actually owns several vehicles in addition to the Kia. A wrapped Lamborghini, a Porsche 911 Turbo S, a hideously white Camaro SS, and a Ferrari F430 Spider are just a few of the infamous, if not slightly questionably colored, vehicles in his collection. Given that the majority of his collection is white, he certainly has a thing for the hue. There is no information on whether James purchased his K900 or if he received it as part of a Kia contract. No information has been released regarding whether he must drive it at predetermined intervals to demonstrate that, in fact, he does drive a Kia.
What Is the 2020 Kia K900?
Kia’s premier full-size sedan is the K900. It is propelled by a standard 3.3-liter, twin-turbocharged V-6 engine with 365 horsepower that is mated to an eight-speed automated transmission. All-wheel drive is required. The Cadillac CT6 and Genesis G90 are rivals.
What Features in the 2020 Kia K900 Are Most Important?
A 12.3-inch touchscreen navigation system, satellite radio, a Lexicon premium stereo, Apple CarPlay and Android Auto smartphone connectivity, wireless device charging, heated power-folding side mirrors, rain-sensing windshield wipers, a power trunk lid, a power-adjustable steering column, a power rear sunshade, rear side window shades, heated and ventilated front seats, heated rear seats, and a heated steering wheel are all standard convenience features.
A 360-degree video system, a driver attention monitor, blind spot warning, rear cross-traffic alert, lane keep assist, adaptive cruise control with stop-and-go functionality, and automatic high beam headlights are just a few of the standard active safety features.
Should I Buy the 2020 Kia K900?
The K900 delivers numerous luxurious features at an alluring price even though it doesn’t bear the emblem of a conventional luxury brand. The multimedia system is outstanding, and the V-6 powertrain provides quick acceleration. Compared to other conventional luxury cars, the interior luxury is lacking, but the cabin is still cozy and spacious.
LeBron was operating what?
LeBron James, a four-time NBA champion, was seen driving a rare Porsche 918 Spyder convertible while sporting a COVID-19 mask on Monday. The great player for the Lakers also demonstrated the speed of his limited-edition hybrid whip, which is said to be worth about $1 million. LeBron James’ beautiful all-black automobile, which uncannily resembles the Batmobile from the earliest “Batman movie and comics,” drew immediate praise from fans on social media.
LeBron, a billionaire or not?
LeBron James, a forward for the Los Angeles Lakers, beams as he leads his team on a run against the Detroit Pistons at Staples Center in the second half.
According to Forbes, LeBron James has now reached the billionaire status. James joins retired basketball legend Michael Jordan as the first active NBA player to accomplish the milestone and the second to achieve billionaire status.
James, a small forward for the Los Angeles Lakers, earned $121 million in salary and other compensation last year, making him the highest-paid player in the NBA. He came in at number two on Forbes’ list of the top 10 athletes paid in 2022, trailing only Lionel Messi at the top.
James’ pre-tax earnings of over $1.2 billion include $387 million from his contracts with the Cleveland Cavaliers, Miami Heat, and Los Angeles Lakers, as well as another $900 million from his ownership of a video production company, a lifetime sponsorship with Nike, and other businesses and endorsements.
James, an Ohio native, has a challenging upbringing due to his young mother’s financial difficulties. James learned about saving money from his relatives and made careful to do so with the little money he did have.
James stated in a podcast on his website, UNINTERRUPTED, “My uncles always taught methey taught me how to have a savings account.” “Listen, nephew, go spend 35 cents of it and keep the other 65, they would say when handing me a dollar. They can even say, “Go ahead and spend a dollar of it, but stow the other $1,” if they gave me two dollars.”
James was drafted by St. Vincent-St. Mary High School in 1999 because to his natural skill for basketball. During his four years playing for the squad, he amassed over 2,500 points.
James was chosen first overall by the Cleveland Cavaliers in the 2003 NBA Draft. He scored 25 points, grabbed 6 rebounds, and had 9 assists in his NBA debut, which was hailed as “one of the most remarkable in league history.” James would go on to win four championships, three Olympic medals, and become a four-time NBA MVP.
The I PROMISE School, a public school in Akron, Ohio, was also inaugurated by the athlete’s organization, the Lebron James Family Foundation, in 2018. The institution has made a commitment to assisting students who run the danger of “falling between the gaps” in their academic endeavors.
James revealed his desire to someday own an NBA team in 2021 after acquiring a portion of the Boston Red Sox.
“I have a lot to offer the game. I am aware of what it takes to succeed at this level. I am talented, “James explained to interviewers. “I’m also skilled at company management. So, that is what I’m aiming towards. It will happen sooner rather than later that I own an NBA team.”
James claims that he still has a lot of life left in him and has no immediate plans to slow down. He is eligible for a two-year, $97 million contract deal with the Lakers, and he is looking forward to playing with his son, LeBron “Bronny” James Jr.
He tweeted, “I can go on for a minute, to be honest.” “Really, it’s up to me to keep my mind sharp. I remain a psychopath!”
Who in the NBA is the richest?
Jordan, who is widely regarded as the best NBA player ever, has made a multibillion dollar business off of his basketball knowledge. In addition to receiving $130 million annually from Nike as part of his legendary “Air Jordan” brand, the six-time NBA Champion made over $90 million as a player. Jordan not only owns the Charlotte Hornets, who play in his hometown, but also races in 23XI alongside Denny Hamlin.
How much does LeBron receive from Nike annually?
Given the time period in which Michael Jordan played, he played a part in popularizing Nike. In 1984, his debut year, the six-time NBA champion joined the business and helped it rise to the top of the athletic apparel sector.
Jordan and Nike eventually formed Jordan Brand, which is effectively its own brand but falls under the Nike umbrella, after introducing his shoe line, which was and remains one of the most well-known in the entire globe.
Overall, the collaboration has been extremely profitable for both parties. The corporation has paid Jordan over an estimated $1 billion since signing him, and his brand generates billions of dollars in annual income, according to a 2020 Forbes report.
LeBron James, on the other hand, inked a seven-year, $90 million contract with Nike in 2003. Before reaching a lifetime contract with the industry powerhouse in athletic gear in 2015, he first obtained an extension in 2010. Although the specifics of his current contract are unknown, the Akron Beacon Journal claims that he earns more than $30 million per year from it and that the deal’s overall value exceeds $1 billion.
The Undefeated claims that James’ “total signature company, which includes shoes, clothing, and accessories, generates an estimated $600 million annually.