Subaru, you’re not the only automaker with endearing canine advertisements. Robo Dog, the star of Kia’s Super Bowl commercial, is man’s new best buddy. Warning: This section contains spoilers for the Subaru ad that featured Robo Dog. They Lived.
We regret that Kia substituted another animal for the infamous Kia Soul rapping hamsters (can you believe some of those commercials are more than ten years old?). The Kia EV6, a brand-new, totally electric SUV that ushers in a new age of BEV-specific cars for Kia, is represented by the new star, an electronic puppy named Robo Dog. We were convinced after watching the commercial that the hamsters wouldn’t work this time. Additionally, the Soul EV’s hamsters may serve as a reminder of the upcoming Kia EV.
The song playing in the commercial, “Total Eclipse of the Heart” by Bonnie Tyler, is the first hint that something great is about to happen. A $299 price tag is next to Robo Dog as he sits in the display window of an electronics shop. He pouts as he glumly observes from the front row as a happy man receives a massive hug from the actual Subaru dog (we joke, a different Retriever).
When Robo Dog spots the owner of a Kia EV6 uplug, he quickly perks up. He flees from the electronics store through the front door while pursuing the EV6 as it leaves. Robo Dog pursues the Kia, whose driver seems unaware of the pup, dodging crates and risking everything to stay up with the EV6.
Robo Dog arrives on a rooftop after using an elevator. He makes one last lunge towards the structure, aiming to land in the open sunroof of the EV6. He runs out of battery mid-flight, and everything goes dark. The Kia owner probably discovers Robo Dog intact rather than smashing into a thousand bits and splatting on the sidewalk. (Plot hole, but it’s all right.) Using the vehicle-to-load (V2L) onboard charger from a Kia, he brings the cute robotic puppy back to life. Robo Dog looks up at the happy Kia EV6 owner, revitalized.
The final image of the commercial features Robo Dog happily putting his head out the passenger window and the Kia motto, “Live fully charged.” Once Robo Dog is hooked into his permanent residence, everything turns out well. electronics with added passion.
The Kia campaign is on actual human-animal bonding rather than just being a commercial. The “Robo Dogmented Reality,” a mobile online experience created in collaboration with the Petfinder Foundation, virtualizes pet adoption and enables individuals to look for adoptive animals nearby. Kia’s first TikTok integration, a “Turn Around Dance” promotion where users can dance with Robo Dog, further spreads the message.
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Kia Robo dog: is it real?
Instead, these robot canines put up for adoption by Kia may appeal to animal lovers who never grasped the allure of Bored Ape Yacht Club non-fungible tokens, which will also help rescue animals find new homes.
10,000 digital puppies
Based on the endearing hero of the automaker’s Super Bowl LVI ad for the all-electric Kia EV6, they have been put up for adoption on NFT platform Sweet. The Robo Dog was made available to collectors who acted quickly to claim Kia’s free Adoption Passes (aka NFTs) on February 11.
In the actual world, older and larger dogs tend to adopt out more slowly. Therefore, Kia made a point of including some characteristics of older or larger pets in its rarer NFTs so that these characters would be “even more rare and in high demand.
However, each Robo Dog NFT is generative and has its own distinct personality whether it appears young or elderly “breed, age, height, weight, gender, length of the coat, and color.
The flat spin 360: Is it true?
We had a genuine, jaw-dropping f*ck when we first saw this Kia “K5 Live stunt on the 72nd Emmy Awards broadcast! When we saw it again, we said, “Dope AF!
The Kia K5 may be the most potent midsize car on the road, according to the most recent work from our pals at David&Goliath. By attempting a unique, never-before-landed manoeuvre, it once more proves its on-road prowess and dynamic performance. Ever.
The famed Hollywood stunt driver Jalil Jay Lynch takes the wheel of the mighty K5 once more in the:60 effort named “Flat Spin Trick,” performing a stunning stunt in the 360 degree, nose-to-tail, flat spin jump between two ramps.
Darrin Prescott, the most in-demand action director in Hollywood, challenged Lynch to pull off a feat like this despite having more than 350 film credits to his name. Prescott is famed for his visceral direction in movies like Baby Driver, Drive, and Black Panther. In reality, no one had. Before now. See below:
Who is the driver in the most recent Kia ad?
The Sound. It hasn’t been easy to pinpoint this piano-heavy track. But I’ve whittled it down to two. Do you believe it has this kind of a sound?
The Operator. Actor/model Charlie Wilson is seen driving this brand-new 2023 Kia Sportage. He’s also making headlines for some juicy information; he’s thought to be dating dancer/actress Julianne Hough.
The place. Although I can’t confirm or reject it, my research and reading indicate that this was filmed at St. Augustine Beach in Florida. Additionally, Kia has promised to make a donation to the Texas-based Sea Turtles, Inc. This group exists to aid in the rehabilitation of sick or injured sea turtles.
Is the dog on the Kia Electric real?
- According to a press release, Kia America is launching its first nonfungible token (NFT), which is based on the mascot Robo Dog from its Super Bowl LVI commercial.
- 10,000 free Robo Dog Adoption Pass NFTs were made available on a first-come, first-served basis starting on February 11. One of the genuine 10,000 Robo Dog NFTs can be purchased for $20.22 by those with the pass, who will also have early access to the store. Additionally, a number of the character’s original NFTs with beginning bids of $299 will be auctioned off. 90% of the money made will be sent to the Petfinder Foundation.
- The NFT campaign from Kia is an example of a growing trend among companies attempting to link the virtual world to their goods in order to boost interaction and brand awareness.
Dive Insight:
Automobile company Kia utilized the Super Bowl as a chance to launch its first NFT, with support extending beyond the big game. Brands are looking to make their mark in the cryptocurrency and NFT industry. The campaign takes its cues from Robo Dog, the star of the company’s huge game advertisement. In the commercial, a mechanical dog breaks out from an electronics shop and pursues a guy in an all-electric Kia EV6. The motorist has adopted Robo Dog by the time the commercial is over.
With a number of significant sporting events coming up, Kia is aiming to capitalize on the excitement generated by its Super Bowl commercial and the forthcoming NBA All-Star weekend. The campaign makes use of a variety of marketing possibilities, such as a partnership with a charity that promotes pet adoptions, which increased during the pandemic.
The adoption passes, the auction of the rare artwork, and the selling of the actual NFTs are just a few of the components of Kia’s NFT campaign. The exclusive artwork’s opening bid of $299 corresponds to Robo Dog’s cost in the advertisement. On February 18, the auction will continue until noon. Kia will roll out 10,000 Robo Dog NFTs on that day, which also happens to be the beginning of the NBA All-Star weekend. At 3 p.m. EST, those who have the adoption pass will have early access to the NFTs; the rest will be made available for purchase to the general public at 7 p.m. EST.
The NFTs will be sold on Sweet, and 90% of the proceeds will be donated to the Petfinder Foundation. The smart contract includes a further 10 percent royalty. This implies that the foundation will get another donation each time the NFT is sold again on the secondary market. The Tezos blockchain hosts the NFT series of coins.
Each NFT pre-programmed dog has data on the breed, dimensions, age, length of the coat, gender, and other characteristics. Many of the virtual dogs exhibit characteristics of older and larger dogs in order to make the NFT more appealing or tradeable in the future because older and larger dogs tend to be adopted at a lesser rate.
The latest in a rising number of businesses to tie their identities to NFTs is Kia. For instance, Bud Light Next is launching an NFT that grants buyers access to exclusive benefits. NFTs appear to be the newest strategy for creating buzz in order for firms to stand out from rivals. Especially as interest in the metaverse increases, the technique enables businesses to establish themselves quite early in the digital consumerism market.
What does the Kia robot dog cost?
Feb. 11, 2022, IRVINE, Calif. /PRNewswire/
The robot puppy and star of Kia’s Super Bowl commercial, “Robo Dog,” serves as the inspiration for Kia America’s first NFT series. The series is offered in three distinct and affordable collections through a partnership with NFT platform Sweet and The Petfinder Foundation, with 90% of the primary sales proceeds going to The Petfinder Foundation to assist animals in need in finding their forever homes. Additionally, a 10% royalty is included in the blockchain’s smart contract so that each time a Robo Dog NFT across the series is resold on an approved secondary market, money will once more go to The Petfinder Foundation to support more pet adoptions. The following are the coins in the Robo Dog NFT series, which are issued on the Tezos blockchain:
- 10,000 Robo Dog Adoption Pass NFTs will go on sale starting on February 11th. One of the 10,000 generative Robo Dog NFTs that Kia America will make available for purchase on February 18th will be available to those who purchase one of these Robo Dog Adoption Passes ahead of time.
- Six unique, art-inspired Robo Dog NFTs will be put up for sale on February 13th, the day of the big game, with a starting bid of $299the robot pup’s original MSRP before he left the electronics store. The sales are open through February 18 at noon ET.
- The 10,000 generative Robo Dog NFTs will then go on sale at sweet.io on February 18 to coincide with the NBA All-Star weekend. At 3pm ET, those who have a Robo Dog Adoption Pass NFT will have first opportunity to buy one of these special Robo Dog NFTs for $20.22. If you want to adopt a Robo Dog NFT of your own but lack an adoption certificate, the public sale will begin at 7 p.m. ET.
Prior to the Big Game weekend, 10,000 Robo Dog NFTs will be distributed on a first-come, first-served basis. A six-rare Robo Dog NFT auction will begin at 12 p.m. ET on Sunday, immediately before the game.
As a result of the epidemic, more people are adopting pets, as stated by Russell Wager, vice president of marketing for Kia America. “Even though tens of thousands of animals have found their forever homes, pet surrenders to shelters are rising as people head back to the office, and there are many creatures whose tales deserve to end as wonderfully as Robo Dog’s did in our Super Bowl ad,” the statement reads.
“After sports, the automotive marketing sector is clearly a place where NFTs can prosper and draw in customers. That is
Honestly, did they jump a Kia K5?
After showing off three K5 sedans conducting a “Triple Threat Trick” a few months ago, Kia has returned with an even more elaborate stunt.
The K5 was able to drive away from the incident despite landing very hard after performing a 360-degree jump between two ramps. This K5 appears to be a typical road vehicle from the exterior, but the interior has been stripped down to include a roll cage and racing seats. It’s also possible that significant chassis and suspension alterations were performed to prevent the Kia from being completely destroyed during the stunt.
The Kia K5 advertisement is it genuine?
The most potent midsize car showcases its on-road prowess and dynamic performance in the newest Kia K5 Live campaign launch by taking on an unmatched, never-before-landed stunt. Ever.
Famous Hollywood stunt driver Jalil Jay Lynch, who frightened audiences with the nerve-wracking Triple Threat Stunt opening the launch of the K5 in July, took the wheel of the potent K5 once more and pulled off a Hollywood-style stunt in the 360-degree, nose-to-tail, flat spin jump between two ramps for the :60 commercial titled Flat Spin Stunt. The commercial was created by David&Goliath.
Darrin Prescott, the most in-demand action director in Hollywood, challenged Lynch to pull off a feat like this despite having more than 350 film credits to his name. Prescott is famed for his visceral direction in movies like Baby Driver, Drive, and Black Panther. In reality, no one had. Before now. It was also seen by the Emmys audience for the first time on Sunday night at the 72nd Emmy Awards.