The geometric sans-serif typeface VAG Rundschrift, often known as VAG Rounded (Rundschrift is German for “round typeface,” short for abgerundete Schrift, “rounded typeface”), was created as the corporate typographic voice for the Volkswagen AG car company. Although it resembles Futura, all of its strokes have rounded endpoints.
Early in the 1990s, Volkswagen discontinued utilizing the VAG Rounded family, but it is still commonly used today and is licensed through Adobe Systems.
In This Article...
Is the VW logo permissible?
The names of all Volkswagen vehicles, the Volkswagen logo, the phrase “Volkswagen,” and the Volkswagen advertising tagline are all registered trademarks. Without Volkswagen of America, Inc.’s express written approval, none of the things described here may be used.
How can I tell what type of typeface anything is?
The process of identifying a font from a printed sample is the same regardless of the source you use: Upload the text by scanning or taking a picture of it. The resource then attempts to locate the typeface after accurately identifying the characters themselves.
Use a clear, straight photograph of the example text for optimum results. Find a large printed example of the font and scan it, if possible. Because the character borders will be more precise, 18 point font or larger works best. Take a careful photo using your camera or smartphone if you don’t have a scanner. Keep your camera steady to prevent any horizontal or vertical text distortion. You can straighten a crooked image with an image editor if you’re working with one.
App WhatTheFont for mobile. Simply open the app and take a photo of the text anywhere it is foundon paper, signs, walls, books, etc. You are prompted to crop the image to the text before identifying each character by the program. After that, a choice of potential typefaces employing the letters from your example text appears beneath the uploaded photo (which helps you determine the best match). To get more information, tap any font in the list.
Try utilizing one of these websites if you don’t have an iOS smartphone (! ):
What stands for Volkswagen in its logo?
The current Volkswagen logo is a straightforward but striking mark that has the letters “V” and “W in a tidy, streamlined circle. The present Volkswagen emblem really builds on a variety of earlier designs used by the company to create goods over the years.
The most popular colors for the Volkswagen automobile emblem are blue and white, although other colors may also be used based on the type of marketing or branding campaign in question. The qualities of purity, power, vision, and dependability are frequently connected with the colors white and blue.
Unsurprisingly, the corporate name Volkswagen, which translates from German to “vehicle of the people,” served as the inspiration for the Volkswagen logo.
The German words “V for Volks, which translates to “people,” and “W for Wagen, which translates to “vehicle,” are the foundation of the Volkswagen logo’s brand. For the purpose of illustrating the ideas of community and inclusiveness, the letters are encircled in a circle.
Volkswagen: Brand overview
With Ferdinand Porsche’s support, the German Labor Front formed Volkswagen in 1937. (the man behind the Porsche brand).
Adolf Hitler actually had the idea for the brand and hoped to develop a superhighway and lower the cost of cars for the common people in the future.
Hitler’s visit to a Berlin auto show in 1933 served as the inspiration for Volkswagen. When Adolf came to power in Germany, he invited Ferdinand Porsche to start making “people’s vehicles.”
A drawing acquired from a French magazine served as the basis for the first automobile, the VW Beetle. Volkswagen is one of the largest automakers in the world today, producing a limitless number of vehicles everywhere.
Has Volkswagen changed their logo?
In the spring of 2020, Volkswagen most recently modified their logo. The essential idea is the same in the new version, which has been updated with more contemporary appearance. Basically, the design team flattened the logo to give it a simpler, 2D, digitally friendly look by removing the 3D rounding aspect that had emphasized the brand since the early 2000s. A new, deep blue hue has also revitalized the hues of blue and white.
What is the personality of the Volkswagen brand?
Instead, Volkswagen should maintain its most potent brand identity as a small, sturdy, and dependable automobile for the average person. Volkswagen might also benefit from the associations created by the think small campaign, which portrayed a humorous and humble personality.
I need to identify a typeface from an image.
It can be challenging to select the right font for a graphic, title page, or even a flyer.
The default fonts included with your operating system may not always be adequate, and browsing websites offering free fonts can be a time-consuming endeavor with little assurance of success. However, you might notice or remember an image with a particularly cool typeface but not be able to get in touch with the creator to ask what font was used. Here is a useful free method for locating typefaces in photos.
Find a photo of the typeface you want to be identified in Step 1. For the best/quickest results, save any online images to your computer (or use a tool like SPGrab to grab a portion of the website or image).
Step 3: Navigate to the image you saved in Step 1 by clicking the Browse button on the website. If you decided not to save it, type its URL into the area below (labeled Or specify a URL with the image).
Step 4: Verify that the choices below correspond to the photograph you’re attempting to use and the outcomes you want. Making ensuring the appropriate backdrop color option is chosen is extremely crucial.
Step 6: Review the photographs on the following page (the more thorough you are the more accurate your results will be). Enter the highlighted letter whenever you can into the text box next to the picture.
Your findings will appear on the following page. There are also links provided for the fonts’ download and purchasing. By doing this, you may quickly acquire a near match without having to search the Internet for the typeface.
Get professional advice on operating smartphones, laptops, smart home devices, and more. Tuesdays and Thursdays for delivery.
How can I tell what a typeface on Google is?
- Either in the Text panel or the tool options bar, click the name of the current font. Opens the font menu.
- Select a typeface.
You have two options: either select current text and modify the font to the one you wish to use, or choose the font first and add text later.
Add a font from Google Fonts
- Open the Text panel or choose the Text tool from the toolbar.
- Either in the Text panel or the tool options bar, click the font name. Opens the font menu.
- Select “More fonts” on the font menu’s bottom. The Google Fonts library begins to load. Scroll to the bottom of the list to load more fonts.
- Enter the font name in the search box and hit Enter to start your search, or use the filters to get more specific results.
- Make your font selections. They can be found in the list of added fonts on the right.
- Click OK once you’re happy with your decision. The font menu for this document now includes the fonts that you added.
What is the motto of Volkswagen?
After a major scandal involving emissions-cheating defined this year, Volkswagen would undoubtedly appreciate a fresh start in 2016. And a new advertising tagline is kind of one way it hopes to start over.
The German business is changing its slogan from “Das Auto,” which means “The Car,” to the even more straightforward (if that’s possible) “Volkswagen.
In order to emphasize the automaker’s “newfound humility,” the previous motto that has appeared beside the Volkswagen badge on international advertisements since 2007 is being dropped in favor of its own name, according to Reuters.
The brand update can come across as a last-minute decision or a hasty effort by the manufacturer to establish a new reputation before the new year. However, a manager who was present during a recent closed-door meeting where the slogan was discussed claimed that it was an essential step.
The phrase “Das Auto” made less and less sense as recalls and costs grew owing to the defeat device that affected 11 million vehicles worldwide, the unnamed manager told Reuters, suggesting that only Volkswagen alone defined the modern car.
The new tagline, which will be introduced gradually throughout the world, appears to be an effort to reinvent the Volkswagen trademark by removing such unfavorable associations.
The company’s decision to drop “Das Auto, which was first used under former CEO Martin Winterkorn, also indicates a new direction for the organization under CEO Matthias Mueller.
The “Das Auto” phrase won’t appear in the automaker’s future advertising campaign, but it won’t be entirely abandoned, a Volkswagen official told Reuters.
What does the German word “Volkswagen” mean?
To separate the two words, “Volkswagen” would be “Volks’ wagen. “Wagen, from which we got the word “wagon,” means “vehicle,” just as Volks, like our “folks,” simply means “people. Volkswagen therefore literally translates to “people’s automobile.” So Volkswagen is the vehicle of the people.
When Volkswagen was founded in the 1930s, the majority of German automobiles were high-end brands like Audi and Mercedes-Benz. For the worker and the working family, the Labour Front sought an automobile. the Beetle appears.
Who made the Volkswagen logo?
Adolf Hitler approached Austrian engineer Ferdinand Porsche about building a low-cost car for the working class before the start of World War II during a car show. Porsche later founded the Volkswagen firm and started developing a “people’s automobile” (volks-wagen in German).
A company logo was developed at that time, although its formal genesis is unknown.
- Martin Freyer, a German artist, claims to have won a design contest in 1938 with a similar logo.
- The insignia was designed when graphic artist Nikolai Borg was hired in 1939 before it debuted at the auto show that year. He later challenged ownership of the design in court.
- Franz Xaver Reimspeiss, a Porsche employee, won a 1937 office competition, taking home either 50 or 100 Reichsmarks for the logo he chose.
The original Volkswagen emblem had the distinctive V and W along with a radial pattern that many people have likened to a pedestal fan.
Before WWII started, the logo’s wings were cut off for a more streamlined appearance, leaving the gear-like circle.
The black-and-white hues were reversed and the gear cogs were taken out to make the design less reminiscent of the Nazi banner when the Nazis were overthrown and the British gained control of the business.
Up until 2000, not many alterations had been made to the insignia until it was given a three-dimensional aspect.
The Volkswagen logo has been a mainstay of the graphic design world since it was first created because of its clarity, simplicity, and effective use of negative space.
Learn about Volkswagen with interest? Visit the remaining installments of our Behind the Badge series, which analyzes car company emblems!