As far as we know, VW has never given a formal response. However, based on our study, we have been able to put together a few major explanations for the decision to halt manufacture of what is undoubtedly the most iconic car in history:
- Electrification The idea that Volkswagen discontinued the Beetle so they could concentrate more on impending electric vehicles is another frequently advanced argument. This is a legitimate argument, but not nearly as compelling as the one based on sales performance, since there is no question that VW, along with the majority of other manufacturers, has moved its focus to electrification.
- Platform-sharing
- The A4 and A5 platforms from Volkswagen served as the foundation for the New Beetle generations. Online rumors indicate that one of the reasons VW canceled the Beetle was due to the technical difficulties associated with switching to the Volkswagen Group MQB Platform. This assertion, coupled with the Beetle’s low sales record, was cited as another justification for the decision.
- Sales effectiveness and buyer preferences
- The Beetle’s poor sales performance was the primary factor in VW ceasing production. Volkswagen attributed the termination of production of the original Beetle in 2003 to diminishing demand. When the final model left the Mexican assembly line, it was still essentially an old automobile, despite modifications and revisions over the years. Following the decline of the original Beetle in Western nations, the markets where it was successful also “The outmoded Beetle had been sufficiently modernized to the point where it was no longer practical. In the late 1990s, The New Beetle was introduced in an effort to “Profit on the fondness for the original vehicle. The New Beetle and its successor, the New New Beetle, never sold in particularly large quantities, despite some early success (due to the market preferring the blend of retro appeal and new amenities). By 2018, Volkswagen’s total sales were made up of around 4% of the A5 Beetle. It was a specialized product that was just not making enough money to support its continued manufacturing. Consumer preferences had evolved away from affordable hatchbacks and toward SUV/crossover vehicles. As a result of the model’s low sales results, it was discontinued.
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Model description
Volkswagen bragged that it had made 132 improvements to the Beetle since 1961, despite only making minor upgrades for the 1966 model year. With 302,423 sales, the United States surpassed 300,000 units for the first time; 5699 of those were cabriolets. The 1966 Beetle Deluxe Sedan cost $1585, the Sunroof Sedan $1675, and the Cabriolet returned to its previous price of $2075.
The 1285 cc “A destroked 1500cc Type 3 engine, the 1300 engine produced 40 horsepower. With a top speed of 76 mph and a 0-60 mph time of 23 seconds, performance remained sluggish. The 1300 model was distinguished by its ventilated wheels and flattened hubcaps “1.3 on the trunk lid.
The torsion bars now had ten leaves, and the front suspension had ball joints. The back seat was now flat and the front seats were latching to keep them from swinging forward. Levers were replaced with a chrome horn ring, and the headlight dip switch was relocated to the steering column.
What was the price of a VW in 1964?
According to Volkswagen, 1.6 million Beetles, Transporters, and Karmann-Ghia vehicles were on American highways. The Deluxe or export sedan’s price remained at $1,565, while the Sunroof sedan’s was $1,685 and the Cabriolet, made by Karmann, was $2,095
In 1972, Volkswagen sold 1,082,098 passenger cars globally, although sales in the United States slightly increased to 344,137 Beetles and Super Beetles, of which 8491 were cabriolets. The standard Beetle Sedan and Sunroof Sedan continued to be produced, but the Super Beetle also served as the Cabriolet’s chassis. When the 15,007,034th car rolled off the assembly line on February 17, the Volkswagen Beetle had surpassed the Ford Model T in sales for the year. It was a 1972 Super Beetle Sedan, one of 1,000 Marathon Beetles that were only marketed in Europe and painted a rare shade of blue metallic. For the 1972 Beetle, changes were minimal. The safety steering wheel now has four padded spokes, the safety belts have inertia reels, and a parcel shelf covers the back storage space in addition to the 11 percent larger rear window.
The Sunroof Sedan climbed to $1999, while the standard Beetle Sedan remained at $1780. The price of the Cabriolet increased to $2599, while the Super Beetle went up to $2159.
Do VW Beetles perform well in the snow?
The Volkswagen Beetle has front-wheel drive, which is a significant advantage despite the fact that it isn’t particularly heavy. This offers it a built-in edge when navigating ice and snow. You can probably go to work during a snowfall if the VW Beetle is capable of doing these things.
The safety of VW Beetles
While the Beetle doesn’t sell in sufficient quantities to have shown in our Driver Power customer satisfaction surveys, comparing how the previous-generation Golf performed in our 2015 poll provides a reasonable sense of what to expect. Because of its tried-and-true mechanicals, the Mk6 Golf placed 129th overall and 83rd out of 200 vehicles for build quality. However, its dependability rating of 189th is less encouraging. However, the Mk6 Golf had already been changed three years prior, so the outcome is not as bad as it might initially seem.
Volkswagen as a whole has recently seen a bit of a rough patch, with a poor 24th place finish out of 32 automakers in our 2016 Driver Power poll. Although build quality was highly appreciated, the brand’s reliability aroused some questions.
Safety
The level of crash protection provided by the Beetle is something that can be claimed to be undeniably excellent as it received the full five stars when Euro NCAP evaluated it back in 2011. Both a 90% kid occupant score and a 92% adult occupant score are excellent outcomes. Even if safety assistance has undergone stricter scrutiny since the Beetle’s 2011 examination, an 86% result is still impressive.
While the Beetle lacks some of the most advanced safety features, like as automated emergency braking, it does come standard with ISOFIX child seat anchors, electronic stability control, and a tyre pressure warning system. Additionally, a post-collision braking system is included, which activates the brakes after an accident and lessens the amount that the Beetle can be thrown down the road by any incident. You also receive a number of airbags.
When was the last VW bug manufactured?
The final Volkswagen Beetle produced since World War II rolls off the assembly line at Volkswagen’s plant in Puebla, Mexico, on July 30, 2003. The baby-blue car, one of 3,000 produced in total, was delivered to a museum in Wolfsburg, Germany, home of Volkswagen.
The vehicle made in Puebla on that particular day was the last so-called “The traditional VW Beetle should not be confused with the newly remodeled Beetle that Volkswagen unveiled in 1998. (The new Beetle is based on the VW Golf and resembles the vintage model.) The famous Austrian automotive engineer Dr. Ferdinand Porsche first responded to German leader Adolf Hitler’s desire for a compact, reasonably priced passenger automobile to meet the country’s transportation needs in the middle of the 1930s, giving rise to the iconic Beetle. Hitler dubbed the finished product the KdF (Kraft-durch-Freude)-Wagen (or “Strength-Through-Joy automobile”) after a Nazi-led initiative purportedly intended to aid Germany’s working class; it would subsequently be known by Porsche’s chosen name: Volkswagen, or “people’s car.”
The first Kdf-Wagen that was ready for production made its appearance at the Berlin Motor Show in 1939, and the worldwide press quickly called it the “Beetle due to its recognizable rounded form. Although it was primarily used to produce combat vehicles during World War II, the factory in Kdf-stat (later called Wolfsburg) continued to produce Beetles. Production was put on hold in August 1944 when Allied bombing was a concern, and it didn’t start up again until after the war, under British authority. Although VW sales in the United States started out less quickly than in other countries, by 1960 the Beetle had become the most popular import in the country as a result of a famous advertising campaign by the agency Doyle Dane Bernbach. The renowned Model T from Ford Motor Company, which produced 15 million cars between 1908 and 1927, was eclipsed by the Beetle in 1972. It was heavily featured in the popular 1969 film “The Love Bug” (which featured a Beetle by the name of Herbie) and on the cover of the Beatles album “Abbey Road,” making it a global cultural icon.
However, the Beetle’s rear-mounted, air-cooled engine was outlawed in America in 1977 due to its failure to adhere to safety and emission regulations. By the late 1970s, fewer people were purchasing the vehicle globally, and by 1988, the iconic Beetle was only available in Mexico. Volkswagen decided to stop making the iconic bug in 2003 due to rising competition from other producers of affordable compact vehicles and a Mexican decision to phase out two-door taxis. Incidentally, the original 600 automobiles produced by the Nazis before World War II were excluded from the final count of 21,529,464.
When did VW stop producing cars?
It is surely sad news to report that the legendary Volkswagen Beetle will no longer be produced after three generations and a combined seven decades. Due to its distinctive appearance, fun-to-drive attitude, and expressive personality, the Beetle has won the hearts of drivers all over the world. While we’re all sorry to see the Beetle depart, Volkswagen of Ann Arbor is here to assist you enjoy your final opportunity to acquire this cherished car.