Hello and thanks for reading our article about the Lexus LX 600 ad. To learn more about advertising you may have recently seen on TV or streaming, feel free to visit the Popular TV Ads page, which I’ve written about quite a few of. The lovely Lexus LX 600 is the subject of today’s post, but it’s really about the actors and music in the advertisement down below. View, then scroll down for more details!
Those actors. In the advertisement, Lexus displays three diverse job categories: a CEO, a surgeon, and an athlete. Xavier Jimenez, an actor and model, plays the athlete. Visit his IMDB website to view his incredible list of acting credits, and be sure to follow him on Instagram.
Actress Mikaela Kim serves as the executive. She may also be known by the name Mikaela Jiyeon. More details about her daily life can be found on her Instagram.
Josh Reynolds, an actor, is the surgeon. See more of Josh’s work on his Instagram feed.
The Sound. Unfortunately, neither streaming music services nor physical stores will provide this song for sale. It is an original composition by a group of brilliant people. Creative director Zac Colwell founded Squeak E. Clean Studios. This was a “huge percussion jam with live instruments,” according to Zac.
I’ll add my two cents in that a live drum set always beats (get it?) an electronic one. Do you not agree? Simply said, they sound better. Visit Squeak E. Clean’s website to see all the innovative things they are up to.
I’ll wrap up this essay with one of the first percussion-heavy Lexus TV ads from thirty years ago. Here is an LS 400 advertisement.
In This Article...
Who is the woman in the most recent Lexus NX advertisement?
Sunday brunch with her girls is always a straightforward scenario because the NX can easily fit a crew of five and is small enough to park in confined spaces. With every work, KJ Smith expands her portfolio and projects an authentic persona that contributes to her commercial appeal across platforms.
In the Lexus ad, who is the brunette?
As one of the first Afro-Latina Trans women to appear in a significant luxury vehicle advertisement, MJ Rodriquez, the meteoric rising star of FX’s POSE, has created history by working with Lexus.
This advertisement, which was produced as part of a campaign to introduce the new Lexus IS sport sedan, personifies flair and performance while showcasing the charisma of both the car and the drivers. Actress and singer MJ Rodriguez, whose series POSE is creating history for having the largest cast of transgender actresses as series regulars, is featured in this ground-breaking campaign.
The spot toys with expectations and adopts a playful swagger by expertly showcasing the car’s statement-making, elevated lines through cinematography and generating a waltz between the car’s movements and those of the camera. The new advertising campaign speaks out against compromising on enjoying the things you’re passionate about because cars are an expression of the driver’s unique style.
On March 11th at 5 p.m. (PST) / 8 p.m. (EST), Lexus made a 90-second remix of the commercial that debuted on the international Queer TV network Revry during Women’s History Month (EST). The extended commercial will be featured by Revry in an exclusive half-hour interview program called Gigi X MJ. Rodriguez will be interviewed by celebrity trans influencer Gigi Gorgeous and will discuss everything from her experience as the first Afro-Latina trans woman to appear in a Lexus commercial to life during the COVID-19 pandemic. Check it out here on the Revry website.
In a nod to her previously ground-breaking work on POSE, Rodriguez discusses what it means to her to be a trailblazer and to appear in this Lexus commercial. She explains in an exclusive Revry interview: “It was a bizarre situation. I feel like I’m making history in another way and contributing to change in another way by paving the way for girls like me to have a place.”
“We are excited to unveil the new Lexus IS in cooperation with MJ Rodriguez whose combination of groundbreaking star power, sense of adventure, and flawless elegance is unmatched,” said Mia Phillips, senior manager, Advertising & Media at Lexus.
The commercial featured an A-List crew working behind the scenes for the Walton Isaacson campaign, including music producer/director Andrew Logan, who created the original score. Logan has produced music for notable artists like Garth Brooks, Paula Abdul, Dakota Moon, Nobody’s Angel, and Laura Pausini. The 90-second longer version was edited by renowned costume designer Kim Bowen, who has worked with major celebrities including Jennifer Lopez, Janet Jackson, and Pink, and music video editor Chancler Haynes (Kendrick Lamar, Taylor Swift, Travis Scott, DJ Khaled). With JOJX Production, Ace Norton directed the commercial.
The Latina in the Lexus commercial is who?
You can watch a longer version of this ground-breaking ad with a comprehensive behind-the-scenes interview of MJ Rodriguez by Gigi Gorgeous in the near future. The two discuss a variety of topics, including MJ’s experience as a POSE star and the show’s upcoming season, life during the COVID-19 epidemic, and what it’s like to be one of the first trans spokespersons for an automotive brand.
We appreciate your participation in this important occasion with Revry. We are here to support everyone in our community and to recognize these amazing accomplishments.
Revry has compiled a potent selection of works by female artists, including movies, TV shows, music, and more, in honor of Women’s History Month.
Who is the man performer in the most recent Lexus ad?
The movie “Eternals,” which opens in theaters in the United States on November 5, will serve as the campaign’s star. Lexus hopes to capitalize on the excitement around the MCU. The Russo brothers were enlisted by the automaker to inject some of the “Avengers” franchise’s trademark humor and big-budget action into the film, which is really directed by recent Oscar nominee Chlo Zhao.
In the extended ad, Nanjiani’s frazzled Kingo struggles to locate a location to drop off the most recent Lexus sport sedan while the city around him is engulfed in a destructive conflict of epic proportions. These issues include unclear parking signs, sluggish walkers, and double-parked cars. Gaius Charles, an actor and the new voice of Lexus’ general market advertising, provides voiceover work for the commercial.
As movie theaters reopen and studios invest more money in advertising fresh films and streaming series, other automakers are attempting to strengthen their ties to Hollywood franchises. Hyundai, a competitor of Toyota, has an agreement with Marvel Studios owner Disney that will make the super hero brand a significant component of its marketing in 2021.
A campaign for the 2022 Tucson model that was launched this summer featured figures from Disney+ shows like “Loki,” “The Falcon and The Winter Soldier,” and “WandaVision,” as well as the broader “Question Everything” platform. To build a more cohesive storyline with the greater cinematic universe that has kept viewers interested through its continuity, the Hyundai cooperation, like Lexus’ advertisement, painstakingly attempts to emulate the look and feel of Marvel products.
In the announcement, Lexus said that “Parking Spot” contains many MCU Easter eggs that keen-eyed fans might notice. According to Lexus Vice President of Marketing Vinay Shahani, the manufacturer is aiming the platform primarily at Gen Y consumers in their 30s and 40s.
In the past, Lexus has dabbled in the MCU. Prior to the 2017 release of “Black Panther,” the marketer produced themed custom car models and a Marvel Custom Solutions graphic novel tie-in that included the LC 500 vehicle in the plot.
Who appears in the newest Lexus LS 500 advertisement?
Dallas, Texas (April 19, 2021) The 2021 LS 500, the automaker’s flagship sedan, is used to illustrate the human aspect of Lexus’ brand and automotive technology in a new marketing campaign that debuted today. With features that work in tandem with the driver and intuitive technology, the new LS was created with human experiences and emotions in mind. Best-selling author and sports expert Emmanuel Acho and author and CEO of Mogul Tiffany Pham are the faces of the advertising campaign, “Modern Leaders.”
The flagship LS is our pinnacle of anticipatory hospitality, or omotenashi, according to Vinay Shahani, vice president of marketing for Lexus.
The Lexus ownership experience is elevated by our human-centric design and engineering philosophy, which also aids in fostering an emotional bond between our clients and their LS.
The LS plays a crucial part in helping two contemporary leaders prepare for on-camera appearances in the films “Utterly Human,” starring Acho, and “More Than Intelligence,” starring Pham, by offering a luxuriously comfortable and creative atmosphere that motivates their speeches. Shiatsu Massage, Climate Concierge, and Head-Up Display are a few of the various options that Acho and Pham take advantage of in the luxury car.
Primetime, late-night, special events, and sporting occasions such as the Olympics, NFL, NHL, and USGA will all feature “Utterly Human” and “More Than Intelligence.” The campaign also incorporates advanced TV, digital, print, and out-of-home advertising in addition to the broadcast advertisements. Over the upcoming months, media collaborations will be introduced.
Where was the latest Lexus ad shot?
The new Lexus NX commercial, Feel More In Every Moment, uses visual analogies to capture the thrill of maneuvering the new NX through terrain typically reserved for more openly athletic cars.
The commercial, which was shot in central Portugal’s Serra da Estrela Natural Park, concentrates on the moment when the driver approaches, goes into, and then leaves a hairpin bend. It does this by extending those brief moments into a succession of experiences that help define how the driver truly feels during the sequence.
There are shots of a surfer holding onto a wave, a horse rider in complete control, and a wingsuit flyer slicing through the air. The driver is cool and completely certain that the NX is behaving exactly as instructed throughout the sequence, despite employing these thrilling activities as descriptive aspects.
The picture of horseback riding in the advertisement is a clear nod to Lexus’s brand-new Tazuna cockpit concept, which gets its name from the Japanese word for how a rider controls a horse with the reins. The idea is to give the driver immediate, natural control over the car while adhering to the crucial rule of keeping both hands on the wheel and eyes on the road.