The luxury car branch of the Japanese carmaker Toyota is called Lexus (, Rekusasu). More than 90 nations and territories throughout the world actively promote the Lexus brand[3]. and is the top-selling brand of luxury vehicles in Japan [6]. According to market valuation, it has been placed among the top 10 Japanese global brands. [7] The headquarters of Lexus are in Nagoya, Japan. Operational hubs are situated in Plano, Texas and Brussels, Belgium, respectively.
Lexus was founded from a corporate initiative to produce a new premium sedan, code-named F1, which started in 1983 and concluded in the unveiling of the Lexus LS in 1989. This was around the same time that Japanese rivals Honda and Nissan formed their Acura and Infiniti luxury divisions, respectively.
[8] Sedan, coup, convertible, and SUV vehicles were later added by the division. All automobiles marketed as Lexus globally from 1989 to 2005 were first introduced in Japan under the Toyota nameplate and a model name similar because Lexus did not exist as a brand there until 2005. A hybrid RX crossover made its debut in 2005, and later hybrid vehicles were added to the range of the division. With the introduction of the IS F sport sedan in 2007, Lexus established its own F marque performance division. In 2009, the LFA supercar followed.
The majority of Lexus automobiles are made in Japan, mostly in the Chbu and Kysh areas, namely in Toyota’s Tahara, Aichi, Chbu, and Miyata, Fukuoka, Kysh facilities. The Canadian-built RX 330, the first Lexus made outside of the United States, started going through assembly in 2003. After a corporate restructuring that took place between 2001 and 2005, Lexus started running its own design, engineering, and manufacturing facilities.
Since the 2000s, Lexus has boosted sales outside of the United States, which is still its biggest market. In 2005, the division opened its first dealerships in the domestic Japanese market, becoming the first Japanese premium automobile brand to do so. [9] Since then, the company has made its debut in Southeast Asia, Latin America, Europe, and other continents. It has also introduced hybrid automobiles in other areas.
In This Article...
Is Toyota’s high-end brand Lexus?
The luxury car manufacturer owned by Toyota Motor Corporation is called Lexus. While Lexus has its headquarters in Japan, like Toyota, its cars are produced all over the world so that Riverview drivers like you may experience the elegance that a Lexus car has to offer.
Is a Lexus a premium Toyota model?
In the U.S. News Battle of the Brands comparison, Lexus defeated Toyota in five of the 13 categories performance, interior, safety, subcompact SUV, and midsize SUV outperforming Toyota in all 13 categories. In the 44-inch midsize SUV class, the two brands were tied.
Although Lexus only triumphed in less than half of the categories, U.S. News nonetheless named it the superior vehicle overall. This is largely attributable to how well the high-end brand performed in the crucial areas of safety and performance. In the latter, Lexus cars typically outperform even the most sporty Toyota models in terms of handling.
Toyota is surpassed by Lexus in terms of interior design as well. While both companies have generally appealing interiors, Lexus cars consistently come with premium materials, cozy seats, and a more opulent vibe.
The Lexus brand is known for its emphasis on luxury, comfort, and overall performance. If you have a higher income and desire a car that provides a pleasant driving experience without compromising performance, upgrading can be worthwhile. If you’re looking for a sports vehicle or an SUV, the upgrade is especially valuable because Lexus consistently obtains top ratings in these categories.
Is Lexus a luxury brand?
For both 2017 and 2016, the Kelley Blue Book Brand Image Awards honored Lexus the Best Overall Luxury Brand and the Most Trusted Luxury Brand. Lexus won the Edmunds’ Most Wanted Awards for its ES 350 and RX 350 luxury compact SUVs (luxury midsize car).
Is a Lexus a Toyota essentially?
Because Lexus is a division of Toyota Motor Corporation, all Toyota vehicles are also Lexus vehicles, but vice versa. Toyota sells five different brands in addition to its own, including Daihatsu, Hino, Ranz, and Lexus. The Lexus brand specializes on high-end automobiles.
When Toyota Motor Corporation intended to enter the luxury car market, they established Lexus, which is a luxury export to the US. Toyota first promoted the brand in the United States before rapidly expanding to other nations.
Then, in 2005, Toyota began selling Lexus vehicles in its native Japan, where they are now the most popular luxury vehicles on the market. Currently, 70 nations around the world offer Lexus for sale.
More than 10 different Lexus models are produced and sold in three different countries: Japan, the US, and Canada. There is a hybrid version of a few of the models.
Check out this video to learn more about how Lexus got its start and how the company has changed since then:
Is Lexus on par with Toyota?
The J.D. Power 2019 Vehicle Dependability Study, or VDS, found that modern cars are more dependable than ever. There are a few well-known brands at the top of the list, starting with Lexus, which is ranked first overall. Toyota, the parent company of the luxury brand, is ranked first in the mainstream category and third overall.
Lexus or Mercedes: which is a better automobile?
Two of the most well-known manufacturers of luxury automobiles are Lexus and Mercedes-Benz. Nevertheless, it is impossible to match Mercedes-Benz dependability. Overall, Mercedes-Benz cars outperform Lexus models in terms of performance, unique interior elements included as standard, and efficiency.
Alfa Romeo, Chrysler, Fiat, and Maserati
Alfa Romeo, Chrysler, Fiat, Maserati, as well as the more consumer-oriented brands of Dodge, Jeep, and Ram, are all part of the vast American and Italian conglomerate known as Fiat Chrysler Automobiles.
Audi, Bentley, Lamborghini, and Porsche
Along with the global brands of SEAT and Skoda and, naturally, the more famous Volkswagen brand, the German multinational Volkswagen Group encompasses the brands Audi, Bentley, Lamborghini, and Porsche.
Buick and Cadillac
The Chevrolet and GMC brands, along with the premium car names Buick and Cadillac, are all part of the General Motors Company’s (GMC) vehicle division.
Genesis
Genesis is the premium branch of the South Korean multinational Hyundai Motor Group, which also owns a minority stake in Kia Motors and is home to the Hyundai vehicle brand.
Infiniti
The luxury arm of the Franco-Japanese Renault-Nissan-Mitsubishi Alliance is called Infiniti. This group also includes the Nissan and Mitsubishi car brands, as is clear from the name.
Lexus
The luxury-focused brand of the Japanese Toyota Motor Corporation is called Lexus. Toyota also holds stock in the Subaru Corporation and also owned the defunct Scion brand.
Mercedes-Benz
The most well-known brand of the German multinational Daimler AG is Mercedes-Benz. Daimler’s other divisions include the (now-retired) Smart automobile brand and Daimler trucks and buses.
Volvo
The Volvo brand is currently owned by the Zhejiang Geely Holding Group. Despite the fact that the Volvo corporate headquarters are in Gothenburg, Sweden, this business is Chinese and is based in the Zhejiang province.
How much longer will a Lexus last than a Toyota?
Again, it is challenging to get a definitive response because there are so many vehicles between Lexus and Toyotas.
But it’s undeniable that both Lexus and Toyota vehicles have a very long lifespan. According to client testimonials, both the Toyota and Lexus may go up to 300,000 miles between repairs.
In the end, if you have to select between a Toyota and a Lexus, durability is not a factor. But we can tell you that the Lexus ES and Toyota Sequoia are the models most praised for their durability.
Your budget is something to think about while deciding between a Lexus and a Toyota. And perhaps your preference for luxury.
Is Lexus a more opulent vehicle than BMW?
The quality of a Lexus is simply better overall, especially if you plan to keep the car for a long time. They also have considerably cheaper maintenance costs and fewer engine issues.
Compared to Lexus, BMW is seen as more prestigious. BMW prioritizes making its luxury vehicles driver-focused. BMWs are often smaller than Lexus versions.
Which One is Right For You?
If you prefer comfort and dependability in your vehicles, the Lexus may be a better option than the BMW. Since they are so well-made, Lexuses rarely have major issues during the first 150k miles or 78 years of ownership.
BMW is a wonderful choice if you enjoy the thrills of performance. While Lexus is more of a pleasant and opulent car, BMWs are renowned as sporty and performance-driven vehicles.
Final Verdict
Because Lexus and BMW are luxury automakers, they cater to a specific market of consumers who desire a car for more than just travelling from A to B.
Once more Your preferences will ultimately determine what you choose. They are appropriate for a variety of people: Lexus is more appropriate for senior drivers, while BMW typically appeals to younger drivers.
Simply put, get a Lexus if you want a plush, comfy ride above performance. If you value performance and appearance but not necessarily the most pleasant ride or dependability, consider purchasing a BMW.
How does your Lexus reflect on you?
Buying a car produced in Japan ensures dependability. While Lexus drivers believe they are analytical and rational, companies like Honda, Toyota, and Lexus have a reputation for doing that.
The majority of Lexus drivers are over 65, live in cities, and have jobs in banking or finance. They also like sushi, think that public transportation is disgusting, and want to feel and look handsome. The majority of Lexus drivers are also avid sports fans and Starbucks drinkers.