The luxury car branch of the Japanese carmaker Toyota is called Lexus (, Rekusasu). More than 90 nations and territories throughout the world actively promote the Lexus brand[3]. and is the top-selling brand of luxury vehicles in Japan [6]. According to market valuation, it has been placed among the top 10 Japanese global brands. [7] The headquarters of Lexus are in Nagoya, Japan. Operational hubs are situated in Plano, Texas and Brussels, Belgium, respectively.
Lexus was founded from a corporate initiative to produce a new premium sedan, code-named F1, which started in 1983 and concluded in the unveiling of the Lexus LS in 1989. This was around the same time that Japanese rivals Honda and Nissan formed their Acura and Infiniti luxury divisions, respectively.
[8] Sedan, coup, convertible, and SUV vehicles were later added by the division. All automobiles marketed as Lexus globally from 1989 to 2005 were first introduced in Japan under the Toyota nameplate and a model name similar because Lexus did not exist as a brand there until 2005. A hybrid RX crossover made its debut in 2005, and later hybrid vehicles were added to the range of the division. With the introduction of the IS F sport sedan in 2007, Lexus established its own F marque performance division. In 2009, the LFA supercar followed.
The majority of Lexus automobiles are made in Japan, mostly in the Chbu and Kysh areas, namely in Toyota’s Tahara, Aichi, Chbu, and Miyata, Fukuoka, Kysh facilities. The Canadian-built RX 330, the first Lexus made outside of the United States, started going through assembly in 2003. After a corporate restructuring that took place between 2001 and 2005, Lexus started running its own design, engineering, and manufacturing facilities.
Since the 2000s, Lexus has boosted sales outside of the United States, which is still its biggest market. In 2005, the division opened its first dealerships in the domestic Japanese market, becoming the first Japanese premium automobile brand to do so. [9] Since then, the company has made its debut in Southeast Asia, Latin America, Europe, and other continents. It has also introduced hybrid automobiles in other areas.
In This Article...
What country is Lexus from?
There’s no need to wonder anymore! Although it is owned by the Toyota Motor Corporation and has its own headquarters there, the Lexus brand also operates independently.
Lexus: Japanese or Chinese?
Manufacturing facilities in the Chbu and Kysh regions of Japan are the primary locations where Lexus vehicles are made. In 2003, Ontario, Canada produced the Lexus RX 330, which was the first Lexus manufactured outside of Japan. Find out where the HS, RX, Kitakyushu, and JapanCT versions of Lexus that are sold worldwide are produced.
Is Lexus well-known in Asia?
According to the Nikkei Asian Review, Toyota’s parent business should be able to reach China’s targets for environmentally friendly vehicles thanks to the success of the Lexus brand there:
Tuesday’s plan from China’s Ministry of Industry calls for “Electric, plug-in hybrid, and fuel-cell vehicles are expected to account for 25% of all new vehicles delivered in 2025, up from an estimated 6% in 2019.
In a study this year of the most alluring automobiles in China, done by American market research company J.D. Power, Lexus came in third place in the luxury brand category, after Porsche and BMW. Toyota can utilize relatively simple quality control procedures because Lexus vehicles are made in Japan “Its sales pitch emphasizes Made in Japan.
In the spring of 2020, the UX 300e crossover will be on sale, coinciding with a reduction in government subsidies for electric vehicles in China. The price has not yet been disclosed. The UX 300e will first be made available in China, then in Europe, before making its Japanese debut in early 2021.
Is Lexus a Japanese brand?
Although technically from Japan, Lexus has a long history. So, who is Lexus’s owner? Technically, the Toyota Motor Corporation, a name that many automobile owners are familiar with, owns Lexus. Despite being a member of Toyota, Lexus was built as a luxury brand that is distinct from those of other automakers.
Does Lexus represent status?
I love my Lexus. It drives superbly and looks fantastic. It certainly is a status symbol. But what distinguishes it from other premium companies and makes it so unique? In addition to the obvious, you might not be aware of some interesting facts about the Lexus. The Lexus’s smoothness and style are obvious from just looking at it, but here are a few tidbits you can utilize at your upcoming dinner party. Just take note of and keep in mind the following interesting Lexus facts.
The Young & The Lexus
The newest luxury brand vehicle available is a Lexus. Why people enjoy driving the Lexus so much is understandable. The other well-known brands, such as Mercedes, Porsche, and Jaguar, have all been in existence for about a century. However, Toyota didn’t have a flagship luxury brand until it introduced the Lexus in 1983. Because it is so exciting, trendy, and fashionable, Lexus is the youngest of all the luxury car manufacturers.
Inventor of the 8-Speed Automatic Transmission
A favorite among Lexus devotees is this feature. With the help of sophisticated technologies, these 8-speed automatic transmissions enable automobiles to change gears whenever you brake or accelerate. It feels more like a faster manual sports car because to the vehicle’s superb shifting skills. It is computer technology that makes driving a Lexus more thrilling.
Only the Best Designers
The exquisite design of Lexus cars makes them stand out from many other automobiles. Only the best designers are allowed to be anywhere near the Lexus when it is being created and built, according to Lexus makers. The Lexus’ main focus is luxury, as its name might imply. It’s critical to safeguard that vision if we want to keep our commitment to luxury. The organization has a strategy of only working with the top experts in the field.
Created the Perfect Sounding Engine
Getting the engine hum just right is a key component of designing the ideal luxury car. This was produced in collaboration between Lexus and Yamaha. The V10 engine was developed by their engineers in collaboration with Yamaha to provide the best possible driving performance. The Lexus engine’s opulent and pleasing sound is not by chance.
Is Lexus a premium company?
For both 2017 and 2016, the Kelley Blue Book Brand Image Awards honored Lexus the Best Overall Luxury Brand and the Most Trusted Luxury Brand. Lexus won the Edmunds’ Most Wanted Awards for its ES 350 and RX 350 luxury compact SUVs (luxury midsize car).
How do the Japanese view Lexus?
However, only the Lexus UX, with 8,761 units sold, was ranked 49th out of 50 Lexus models in Japan. Given that Lexus only moved about 50,000 units in 2020, the Harrier alone sold more than the entire brand.
Toyota and Lexus are seen as being of equal wealth in the land of the rising sun. Chief executive officers and businesspeople, whether honest or dishonest, frequently adopt models like the Crown and Century. Even the Japanese Emperor drives a Toyota, although a very expensive Century.
Even some of its regular stablemates, like as the Sienta, Prius, and RAV4, sold less than the Alphard and Harrier. In April and May, the Alphard and Harrier maintained their rankings as two of the ten best-selling vehicles in Japan.
Is Lexus a superior brand to Toyota?
In the U.S. News Battle of the Brands comparison, Lexus defeated Toyota in five of the 13 categories performance, interior, safety, subcompact SUV, and midsize SUV outperforming Toyota in all 13 categories. In the 44-inch midsize SUV class, the two brands were tied.
Although Lexus only triumphed in less than half of the categories, U.S. News nonetheless named it the superior vehicle overall. This is largely attributable to how well the high-end brand performed in the crucial areas of safety and performance. In the latter, Lexus cars typically outperform even the most sporty Toyota models in terms of handling.
Toyota is surpassed by Lexus in terms of interior design as well. While both companies have generally appealing interiors, Lexus cars consistently come with premium materials, cozy seats, and a more opulent vibe.
The Lexus brand is known for its emphasis on luxury, comfort, and overall performance. If you have a higher income and desire a car that provides a pleasant driving experience without compromising performance, upgrading can be worthwhile. If you’re looking for a sports vehicle or an SUV, the upgrade is especially valuable because Lexus consistently obtains top ratings in these categories.
Do Asians own Mercedes-Benzes?
The most common brand of vehicle driven by South Asians has always been a Mercedes.
The popularity of the car has slightly decreased as Japanese and French cars have gained appeal, but it hasn’t changed much overall.
The Mercedes target market is broken down into three groups: community members with average incomes, young people from wealthy South Asian backgrounds, and British Asian entrepreneurs (UK’s rich list).
One of Cobra Beer’s two founders and chairman, Karan Bilimoria, admits that “Mercedes [are] extremely dependable and wonderful value.
What is a luxury American car?
Cadillac was chosen by American automaker General Motors as the brand to design and construct its luxury and high-end vehicles.
General Motors’ Cadillac division is well-known in the United States, Canada, and other countries far from China.
In 34 markets worldwide, Cadillac vehicles are available. Cadillac automobiles are at the very top of the luxury car food chain in the US.
They achieved a remarkable brand milestone in 2019 by selling more than 390,000 units globally. Wow, that’s incredible, and Cadillac definitely hit the nail on the head.
Cadillac is one of the oldest auto manufacturers in the world. However, they come in fourth place in the country, trailing only Buick, Oldsmobile, and Autocar.
Both the Oldsmobile and Buick brands are owned by General Motors. Oldsmobile, Buick, and Autocar Company were founded in 1897, 1897, and 1899, respectively.
Antoine de la Mothe Cadillac, a well-known founder of Detroit, Michigan, is the source of the name Cadillac. The coat of arms served as the inspiration for Cadillac’s emblem as well.
In the market for American luxury automobile manufacturers, Cadillac was already well-known before being acquired by General Motors in 1909.
Have you ever questioned how cars got their interchangeable parts? So stop thinking now. Cadillac was built with interchangeable precise parts, which served as the model for current mass production methods.
Cadillac has consistently been a market leader in technological advancements. They introduced a steel roof, a clash-less manual transmission system, and fully electric systems. Along with two other engines, the company’s V8 engine rose to prominence in the American auto industry.
Cadillac was able to win the Dewar Trophy from the Royal Automobile Club of the United Kingdom thanks to the interchangeability of precision parts. They became the first American automaker to receive the award as a result.
Cadillac received the catchphrase thanks to this honor “standard used globally. Despite having previously won the prize in 1908, Cadillac went on to win it once more in 1912.
By putting electric starting and lighting into their production vehicle, they were able to win the 1912 award.
The “Cadillac’s design philosophy for the twenty-first century, announced in 2000, was called Art and Science. The design aggressively represented and invoked the high-end technology utilized to create it thanks to its intelligent design, clean edges, and sheer forms.
The Cadillac XLR roadster and the original CTS both immediately adopted the new design philosophy as its guiding principles. The majority of Cadillac’s models of the time, including its sedans, roadsters, crossovers, and full-size SUVs, were rear- and all-wheel-drive automobiles.
Why is Lexus a luxury brand?
Because of how well its cars drive, Lexus is the preferred premium brand. Modern engineering enables smooth and comfortable driving sensations. Lexus vehicles are renowned for offering tranquil journeys. The LS and ES Lexus models provide drivers with exceptional comfort and great road manners.