The elderly customer of Cadillac may be a reflection of recent difficulties at General Motors (NYSE: GM). Many of Cadillac’s customers probably remember a time when GM was unquestionably the best-known automaker in America, even though newer generations might only be able to recall the company’s bankruptcy. Even though the corporation still has the largest market share in the country, its position is significantly more precarious. Nevertheless, Cadillac was one of the fastest growing luxury brands in 2013, with U.S. sales increasing by more than 21% over the previous year. However, sales have significantly decreased this year. In an effort to separate Cadillac from its parent company and build a stronger relationship with premium consumers, GM has announced that the brand’s headquarters will relocate from Detroit to New York City in 2019.
5. Lexus
Buyer average age is 56.9 years old. 2013 U.S. unit sales were 273,847. Unit sales percent change from 2012 to 2013: 12.2%
Lexus is a luxury brand that is well-liked by elderly car purchasers, just like several of the vehicles on this list. Among the higher growth rates across the board, Lexus reported a 12.2% gain in U.S. sales from the previous year. In terms of sales and market share globally, the premium Lexus brand from Japanese automaker Toyota (NYSE: TM) lagged behind its German rivals. In the United States, Lexus lags behind its German rivals as well. While German premium manufacturers like BMW and Mercedes each sold well over 300,000 units in the United States last year, Lexus only sold less than 275,000 vehicles there.
In This Article...
Who buys a Lexus, exactly?
Buying a car produced in Japan ensures dependability. While Lexus drivers believe they are analytical and rational, companies like Honda, Toyota, and Lexus have a reputation for doing that.
The majority of Lexus drivers are over 65, live in cities, and have jobs in banking or finance. They also like sushi, think that public transportation is disgusting, and want to feel and look handsome. The majority of Lexus drivers are also avid sports fans and Starbucks drinkers.
How old on average are Lexus owners?
According to the brand, the average customer is 53 years old, which is exactly the same as it was five years ago. At 60%, Lexus customers are among the most loyal in the business.
What does your Lexus driving say about you?
What we drive can convey some very important messages, regardless of whether we chose our vehicles based on how we want others to see us or if we are only interested in pricing and function.
Soccer moms drive minivans, young men drive Camaros, and wealthy snobs drive Bentleys. We frequently relate a particular kind of car to a particular kind of driver, but do we truly know who is at the wheel? Because of how it was promoted, for example, we tend to associate Volvos with safety and Porsches with speed. However, it can be difficult to tell if people buy an automobile because they believe it will make them appear to be someone they are not or because the same group of people consistently purchase the same kind of vehicle. This is due to the influence of psychographics, which groups clients based on their views and beliefs and sells them goods tailored to their group.
What does your car have to say about you, then? What sort of person is that SUV driver actually supposed to be? Here is a hint.
Researchers at UC Davis conducted a study titled “What kind of car do people drive?
You might be one of the people psychologists refer to as “belongers” if you drive an American-made car. These are people who feel the urge to fit in, who have strong nationalistic beliefs, and who resist change. This person fits the idea of someone who lives in a typical Midwest town. They might also be in a pickup or station wagon built in the United States while not operating a sedan.
According to psychographic terminology, the “achievers” are profit-driven workaholics who value independence and are also prone to own luxury or sports cars.
The color of your automobile can also reveal something about you, in addition to the sort of vehicle you drive. A British study found that specific colors correspond to particular personalities. Here are several broad strokes:
Black: rebellious and combative personality Silver: calm, collected, and possibly a loner. Red: receptive Orange: realistic Blue: pensive, cautious, and introspective Red: a person who exudes vitality and flair White: gregarious, status-seekers Cream: restrained and in charge
Are Lexus automobiles for women?
A large selection of Lexus vehicles may entice and enchant women. However, they also offer vehicles designed just for big lads. One example of the latter is the Lexus GS F. Overall, the GS F is athletic and even has a quick ride.
Is Lexus still well-liked?
Although peer-to-peer car sharing seems weird, it is actually simple, if a little pricey.
When the RX made its debut in 1998, Lexus set the standard for the luxury SUV, but it hasn’t kept up with expansion in the increasingly competitive sector. The larger LX and mid-size GX have outmoded interiors and infotainment systems, and they are built on outdated chassis. In comparison to competitors like the Audi Q7, BMW X7, Mercedes GLS, and Volvo XC90, both vehicles have poor fuel efficiency and little cargo space.
“According to Paul LaRochelle, general manager of a Lexus dealership in Annapolis, Maryland, and head of the brand’s dealer council, “we know 2019 was a year that we missed it.” “Over the next two, three, four, five, and beyond, we will witness Lexus make considerable market gains.
According to him, Lexus’ plans include at least one brand-new mid-size SUV as well as long-awaited improvements to current SUVs. “The easiest way to describe it is as a luxurious people-mover that seats seven or eight people.
A 42-year-old general manager at a telecom company named Jason Shelton wants to replace his RX with a bigger car, but he claims Lexus SUVs’ archaic appearance is off-putting. “We honestly hope it has been updated by the time the lease expires the next year so we can get the larger vehicle. If not, we’ll probably switch to a different firm, the resident of the Nashville region remarked.
In some ways, Lexus continues to be the brand to beat. In a yearly Consumer Reports study, three of its vehicles are among the top 10 most dependable models (the Toyota brand has three more), while J.D. Power called it the best brand for resale value. Last year, Lexus sold its ten millionth vehicle, demonstrating its superiority to rival Japanese luxury brands like Infiniti from Nissan Motor Co. and Acura from Honda Motor Co., whose combined global sales stand at 2.6 million and 5.4 million, respectively.
Does Lexus represent status?
I love my Lexus. It drives superbly and looks fantastic. It certainly is a status symbol. But what distinguishes it from other premium companies and makes it so unique? In addition to the obvious, you might not be aware of some interesting facts about the Lexus. The Lexus’s smoothness and style are obvious from just looking at it, but here are a few tidbits you can utilize at your upcoming dinner party. Just take note of and keep in mind the following interesting Lexus facts.
The Young & The Lexus
The newest luxury brand vehicle available is a Lexus. Why people enjoy driving the Lexus so much is understandable. The other well-known brands, such as Mercedes, Porsche, and Jaguar, have all been in existence for about a century. However, Toyota didn’t have a flagship luxury brand until it introduced the Lexus in 1983. Because it is so exciting, trendy, and fashionable, Lexus is the youngest of all the luxury car manufacturers.
Inventor of the 8-Speed Automatic Transmission
A favorite among Lexus devotees is this feature. With the help of sophisticated technologies, these 8-speed automatic transmissions enable automobiles to change gears whenever you brake or accelerate. It feels more like a faster manual sports car because to the vehicle’s superb shifting skills. It is computer technology that makes driving a Lexus more thrilling.
Only the Best Designers
The exquisite design of Lexus cars makes them stand out from many other automobiles. Only the best designers are allowed to be anywhere near the Lexus when it is being created and built, according to Lexus makers. The Lexus’ main focus is luxury, as its name might imply. It’s critical to safeguard that vision if we want to keep our commitment to luxury. The organization has a strategy of only working with the top experts in the field.
Created the Perfect Sounding Engine
Getting the engine hum just right is a key component of designing the ideal luxury car. This was produced in collaboration between Lexus and Yamaha. The V10 engine was developed by their engineers in collaboration with Yamaha to provide the best possible driving performance. The Lexus engine’s opulent and pleasing sound is not by chance.
Is a Lexus only an upscale Toyota?
Is Lexus a Toyota brand? Yes, the Toyota Motor Corporation, which has its headquarters in Japan, is the owner of the Lexus brand. However, the luxury car line runs separately from Toyota Motor Corporation in many aspects.
Is Mercedes more opulent than Lexus?
Stick with the Mercedes-Benz logo if you’re interested in ultra-luxury vehicles and ultra-luxury SUVs of any size. The S-Class is the benchmark for luxurious extras in this contest of lavish amenities. However, Mercedes-Benz also performed better than Lexus and other brands in the categories of luxury compact SUVs, luxury midsize SUVs, and even luxury large SUVs. Anyone seeking extravagant experiences from a premium vehicle or SUV won’t be let down by the Mercedes-Benz.
Lexus is the brand for you if hybrid luxury options are significant to you or if you want to get the best materials for a little less. Mercedes-Benz is your brand, though, if you’re in the market for a car and have your heart set on an SUV or midsize sedan with the most extravagant luxury additions and gold-level amenities. Naturally, only you can make that decision, and it might come down to a test drive. However, anyone in the first group might feel as though Lexus creates cars just for them in the end. And the latter group might connect with Mercedes-Benz the best.
What age range purchases Mercedes?
Mercedes-Benz. Last year, the average age of a Mercedes-Benz client was 54.6 years old. Mercedes-Benz, like the majority of automakers with elderly customers, is a luxury brand.
Who buys Toyota cars and trucks?
Age distribution of Toyota owners in the United States in 2018 By age, the results were arranged. In 2018, 16.47% of respondents between the ages of 18 and 29 said they primarily drive a Toyota.
Which vehicle does Bill Gates own?
The Porsche 911, also referred to as Bill’s favorite automobile, was first made available to the general public in 1964 by Porsche AG of Stuttgart, Germany. The quick, rear-engined sports car gained instant acclaim from driving enthusiasts all over the world, and the motor racing industry was significantly impacted by its total dynamic package.
Bill Gates’ first car purchase was a 1979 Porsche 911, which has since gone on to become one of the most recognizable sports cars in recent memory.
The core design of the renowned sports car, the Porsche 911, has not changed over the course of its existence despite several aesthetic and mechanical upgrades. The 911 family of sports automobiles exudes nearly unmatched levels of desirability and exceptional engineering ingenuity, with Bill’s own 1979 Porsche 911 fetching a stunning $80,000 at auction.
Is Lexus a premium company?
For both 2017 and 2016, the Kelley Blue Book Brand Image Awards honored Lexus the Best Overall Luxury Brand and the Most Trusted Luxury Brand. Lexus won the Edmunds’ Most Wanted Awards for its ES 350 and RX 350 luxury compact SUVs (luxury midsize car).