- Audi collaborates with elite sport locally, nationally, and globally
- The brand is involved with trend sports, eSports, golf, and winter sports.
Audi has been a dedicated collaborator and supporter of local, national, and worldwide sport, from football to the realm of alpine and nordic winter sports, to the emerging and inventive sector of eSports, to the world’s most well-known amateur golf tournament series.
Every day, players, coaches, and managers of European top-flight football clubs are accompanied by the phrase “Vorsprung durch Technik. For instance, since 2002, Audi and FC Bayern Mnchen, the German record champion, have partnered on the field. Even before the previous agreement’s duration had run out, the two upscale companies extended their relationship in the beginning of 2020 until 2029. Strategic collaboration in the sectors of cutting-edge marketing and electrification is expected to take center stage in the coming decade.
The FC Bayern team drives Audi vehicles as part of a vehicle alliance that is evolving into a strategic partnership to develop electrification and the usage of cutting-edge marketing initiatives and dialog platforms. Audi’s visibility and customer experience will be improved at the Allianz Arena, and a wide range of Audi products will be offered at FC Bayern’s new flagship location in the center of Munich. Charging columns, test drives surrounding the Allianz Arena, on the FC Bayern site, and at the training facilities at Sbener Strasse are other projects of the upcoming collaboration.
The professional teams in Ingolstadt, Mnchengladbach, Hamburg, Nuremberg, Hoffenheim, and Augsburg are also included in the group of national Audi partners. In other countries, Audi has agreements with elite teams: Real Madrid’s official vehicle partner since 2003, the brand has a history of winning the Champions League. In exchange, the Ingolstadt-based company promotes the 33-time Spanish champion and appears at the illustrious Estadio Santiago Bernabu. Tottenham Hotspur, a London-based club in the English Premier League, entered the portfolio of elite teams in 2018. Additionally, through its importers, Audi supports Red Bull Salzburg in Austria and RSC Anderlecht in Belgium.
The Audi Cup, which will take place at the Allianz Arena for the sixth time in 2019, is one of the top European preseason competitions. Real Madrid, Tottenham Hotspur FC, Fenerbahe Istanbul, and the host team FC Bayern also participated in the competition. The Audi Summer Tour, which brought Audi and FC Bayern Mnchen to friendlies in the United States in the summer of 2019, was yet another high point in the four rings’ dedication to football.
Due to its dedication to winter sports, Audi has the perfect platform to showcase the brand’s sportiness and dynamism to a global audience. The Audi e-tron is highlighted during the current skiing season on flags, perimeter advertising boards, the start house, the exit gate, the leaderboard, and the wall behind the winners’ rostrum, all of which wear the vehicle’s current e-tron branding. The 2019 FIS Alpine World Ski Championships in Re also debuted a shuttle service using e-tron vehicles, while visitors and competitors were given a chance to drive the Audi e-tron in Kitzbhel and Re.
The Audi FIS Ski World Cup has been sponsored by the four rings for the title for 18 years, and since 2011, the company has also sponsored the Audi FIS Ski Cross World Cup. The 2021 FIS Alpine World Ski Championships in Cortina d’Ampezzo will have Audi as its primary sponsor (Italy).
Audi has been the primary sponsor of the Nordic Combined World Cup since November 2013 and a partner of the FIS Cross Country and Ski Jumping World Cups from the start of the 20142015 season. Audi targets a young audience by working with the Freeride World Tour.
Audi has been gaining expertise in the cutting-edge and rapidly growing sport of eSports since 2018.
Audi sponsors players Danny Liepolt (Proownez), Matthias Hietsch (STYLO), Lukas Vonderheide (Sakul), and current FIFA 19 World Champion Mohammed Harkous as the team’s main sponsor (MoAuba).
Esports chances are being used more frequently abroad as well. Audi sponsors two Astralis Group teams along with its Danish importer, namely Origen, which participates in the League of Legends European Championship (LEC), and Future FC, a brand-new FIFA squad that has a female player in Stephanie Luana from Brazil.
Audi has been playing golf successfully for more than 20 years. Technology, design, and sportiness are qualities that define every Audi and also sum up the unique allure that golf exudes. The Audi quattro Cup, the most well-known tournament circuit for amateur golfers, is the focus of the commitment: Qualification competitions take place throughout the year at the invitation of local Audi partners. The top national teams then compete against their international rivals after the winners advance to their respective country finals. Approximately 80,000 players from 38 different countries competed in 645 qualification events in 2019 to qualify for the world final, which was hosted at the Golfclub Kitzbhel-Schwarzsee-Reith. Since the tournament’s inception in 1991, more than 1.5 million amateur golfers have taken part overall.
With the Audi Nines presented by Falken, Audi collaborates with a very original and imaginative event series that takes place both in the winter and the summer. The world’s top ski and snowboard crossers and slopestylers competed in the first edition of these freestyle skiing and snowboarding competitions in 2018 on a specially designed SlopeX course in Slden. The participants created the innovative course on the Tiefenbach Glacier themselves in keeping with the Audi Nines ethos, “From the Rider for the Rider.” The content sessions emphasize experimentation with leaping and trick aspects as well as speed and style.
Send it to the Moon was the tagline for the Audi Nines MTB in 2018. In conjunction with the Bikepark Idarkopf, the mountain bike equivalent of the Audi Nines skiing and snowboarding competitions took place in a quarry. The world’s greatest athletes met there for the first time with their rivals on a route they had designed themselves, making for some amazing photographs, just like during the event’s equivalent on snow.
ice hockey, basketball, football, and American football commitments from Audi as a regional partner
Additionally, Audi is a passionate supporter of local sports and takes regional responsibility seriously. With ERC Ingolstadt, the 2014 German ice hockey champion, and FC Ingolstadt 04, a third level professional football team, Audi has had long-standing connections.
The collaboration between Audi and FC Bayern’s basketball squad, which began in 2011, has been extended through 2023. Audi has excellent opportunity to ignite the passion of supporters, current customers, and potential consumersparticularly from a youthful and tech-savvy target groupfor the brand and its products through home games in the Audi Dome and other associated events. The collaboration places a focus on initiatives related to electrification, digitization, and mobility services. Audi vehicles are still being driven by players and officials.
With the Ingolstadt Half-Marathon, Audi raises awareness of one of the region’s biggest athletic events, which will take place for the 20th time in 2020. Additionally, the 2019 edition of the Ingolstadt Triathlon marked the event’s tenth anniversary. Since the beginning, Audi has supported both events as the main sponsor.
The Ingolstadt Dukes are a team that Audi supports. The four rings have been staunch supporters of the Ingolstadt Dukes, the area’s premier American football team, ever since the team was elevated to the German Football League 2 in 2014. This has been done with great success as the Dukes were even elevated to the German Football League in 2016.
Audi has participated in the SATURN Ice Gala since 2012; it was held in Ingolstadt in 2019 for the 30th time. On the rink of the Saturn Arena, renowned figure skaters may be seen performing with top-notch bands.
The Hagau Equestrian Days in Ingolstadt draw the top riders each year in July. Since 1993, the Showjumping Grand Prix of AUDI AG has been donated by Audi, which also serves as the tournament’s primary sponsor.
In This Article...
Who does Audi support in sports?
Since 2002, Audi and FC Bayern have been partners. The company with the four rings has been supporting FC Bayern’s women’s soccer squad since 2021. Audi also promotes a number of other sports, including basketball, ice hockey, and numerous winter sports.
What sporting events does Audi support?
Working with partners who share our values and keeping a close eye on innovation, equality, and sustainability, we assist to build the future. Learn about what we’re doing at Audi, from supporting the next generation of cinema leaders to supporting women’s empowerment in soccer.
The “Forbes Idea Incubator has provided a chance for the next generation of female STEM leaders to bring their ideas to life since our original relationship with Forbes in 2017. The most urgent mobility issues in the world are addressed by students at the NYU Tandon School of Engineering every year.
Who is the principal supporter?
The list of top corporate supporters is shown below, along with the proportion of the more than 25,000 organizations in our database that each sponsor funded.
Wells Fargo 1,289,01%
2. Marriott, 1.63 %
1.39 percent Dick’s Sporting Goods
Four. Whole Foods Market 1.3%
5. State Farm 0.107 %
6. Pepsi 0.98 %
US Bank 7.
0.97 percentage
Eight. Bank of America
0.92 percentage
9. Budweiser and Budlight 0.76 %
10. Clif Bar 0.74 %
11. Coca-Cola 0.72 %
14. McDonald’s 0.67 %
15. Kind Snacks, 0.66%
16. PNC Bank, 0.65%
Starbucks 0.63 percent, 17.
Twenty. IBM0.55%
26. Kroger 0.46 %
Home Depot, 34%, 0.40 percent
40. BB&T 0.37 %
Walgreens, 45.3 percent
Sam’s Club (owned by Walmart, position 13),
the 0.29 percent
Please take note that the list we published in Marketing Land eleven months ago has been revised. Some businesses have moved up or down a few slots as a result of our curation of new data (our database is now more than twice as large as it was then) and the continuous sponsorship of local groups by brands. For instance, Pepsi dropped from second to sixth place since our previous measurement.
What sport sponsors BMW?
One of the most prestigious marathons in the world is the Berlin Marathon. It is one of the world’s quickest marathons and the most well-known in Germany. On September 24, more than 30,000 runners will assemble at the starting line in the German capital once more. BMW has been the major sponsor of the important event since 2011. Running is a significant component of the sports marketing plan for the large Munich firm, for which Friedrich Edel is accountable.
Who is BMW’s sponsor?
- According to a press release from the firm, BMW has agreed to sponsor five of the top esports teams in the globe.
- The sponsorship will cover the League of Legends teams Cloud 9 (US), Fnatic (UK), Funplus Phoenix (China), G2 Esports (Germany), and T1 (South Korea), each of which has roughly 200 players.
- The team’s marketing will feature the slogans “United at Home” and “United in Rivalry.” BMW has collaborated with the teams to design team vehicles and will also advertise esports through technology. In order to foster friendly competition between teams prior to competitions, teams and fans will utilize the hashtag #unitedinrivalry on social media and streaming platforms.
Dive Insight:
According to the firm, BMW’s involvement in the expanding esports industry is expanding significantly as it seeks to increase connection with a new generation of potential customers globally. Esports are an example of how sports entertainment can continue at a time when actual sporting events are canceled, according to the firm, therefore the timing of their growth during the coronavirus pandemic is not a coincidence.
“The growth of esports demonstrates to us how important a role sports entertainment can still play in today’s society. Our involvement in esports is driven by a desire to become a long-term, international partner that supports the teams and the discipline as a whole before, through, and after these uncertain times “SVP of customer and brand at BMW, Jens Thiemer, stated in a release.
The brand wants to further its integration with the esports community while using its design and innovation capabilities to help shape the field. As it seeks to expose esports to a wider audience, the corporation also intends to make the teams it is supporting well-known names in the general sports and entertainment world.
According to Thiemer, “we view esports as a promising, expanding complement to our marketing operations, assisting BMW on its path to becoming an emotive brand people relate to.”
According to a press release, BMW started sponsoring esports in 2017 when it agreed to be the official partner of the European League of Legends finals in Paris. The German automaker supported the BMW SIM LIVE debut at BMW Welt in Munich in 2019.
Since several years ago, the esports industry has been expanding, drawing fans from all around the world to both online and live competitions. According to BMW, 44 million people watched the League of Legends World Championship Finals broadcast from home last year, which took place in the AccorHotels Arena in Paris.
According to a report from eMarketer from the previous year, esports advertising revenues have also been increasing, with ad sales expected to hit $200 million this year in the U.S. alone. Esports has a chance to expand even more if coronavirus lockdowns go on and live sports events are postponed by appealing to consumers who are confined at home and are otherwise bored.
BMW joins other companies that are stepping up their esports marketing efforts, such as Chipotle Mexican Grill, Kellogg Snack Brands, and Coca-Cola. These companies recently struck a multiyear entitlement deal with e-NASCAR.