Audi AG, also known as Audi, is a German luxury car manufacturer with headquarters in Ingolstadt, Bavaria. Its German pronunciation is [adi ae](listen). In nine manufacturing plants across the world, Audi produces automobiles as a division of its parent business, the Volkswagen Group.
August Horch, an engineer, formed the first businesses in the early 20th century, including Horch and the Audiwerke, as well as two additional manufacturers, DKW and Wanderer, which eventually led to the founding of Auto Union in 1932. In the 1960s, Volkswagen purchased Auto Union from Daimler-Benz, ushering in the contemporary Audi era. [9] Volkswagen combined Auto Union and NSU Motorenwerke in 1969, reintroducing the Audi brand with the 1965 release of the Audi F103 series and giving the business its current structure.
The Latin translation of the founder’s last name, August Horch, served as the inspiration for the firm name. Horch, which in German means “listen,” becomes audi in Latin. The four rings of the Audi logo each stand for one of the four automakers that joined together to establish Auto Union, the firm that preceded Audi. Vorsprung durch Technik, or “Being Ahead via Technology,” is Audi’s catchphrase. [10] One of the most popular luxury car brands worldwide is Audi, which is also sold by rival German automakers BMW and Mercedes-Benz. [11]
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What country does Audi hail from?
Four rings, four brands, 1932 Four interlocking rings represented the joining of four Saxony-based automakers: Audi, DKW, Horch, and Wanderer to form Auto Union AG. Here are some quick facts about the history of the current AUDI AG.
Is Audi a German or French brand?
German automaker AUDI AG makes vehicles under the Audi brand. The Volkswagen Group includes it. The Latinized version of founder August Horch’s last name, which is the German word for “listen,” served as the inspiration for the name Audi. Germany’s Ingolstadt serves as the home base for Audi.
August Horch, a pioneer in the automobile industry, established August Horch Automobilwerke GmbH in Germany on July 16, 1909. A short while later, he changed the company’s name to Audi Automobilwerke, the Latin version of his last name.
To become Auto Union AG in 1932, Audi merged with Horch, DKW, and Wanderer. The brands Audi, DKW, Horch, and Wanderer are represented by the four rings of the Audi logo. The four interconnected rings were a unique feature of Auto Union AG’s racing cars prior to World War II. The names and logos of the member companies were used.
On September 3rd, 1949, Auto Union GmbH was founded in Ingolstadt after a series of adjustments as WWII drew to a close.
On April 24, 1958, Daimler-Benz AG purchased the bulk of Auto Union GmbH’s shares, followed by the remaining ones. Auto Union was a wholly owned subsidiary of the Stuttgart-based Daimler Group from this day until the end of 1965.
Of December 1964, Volkswagenwerk AG bought the bulk of the stock in Auto Union GmbH; towards the end of 1966, Audi became a fully owned VW subsidiary.
The newly acquired NSU Motorenwerke AG by VW and the Ingolstadt-based Auto Union GmbH amalgamated to establish Audi NSU Auto Union AG in March 1969.
A four-wheel-drive sports coup was unveiled at the Geneva Motor Show in March 1980. The first four-wheel-drive high-performance car was the Audi Quattro. Only trucks and off-road vehicles had previously utilised this drive concept. The Audi Quattro’s permanent all-wheel-drive technology was an international racing sensation that eventually made its way into the full lineup of Audi vehicles.
Audi NSU Auto Union AG changed its name to AUDI AG in January 1985. The business also relocated its headquarters from Ingolstadt at the same time. From that point on, both the firm and the cars shared the same name.
Audi: Is it German?
Who owns Audi, one of the top German automakers still today? The Volkswagen Group subsidiary Audi has continued to make high-end automobiles that dazzle with their opulent features and superb performance while staying faithful to its German heritage.
Does Audi come from Italy?
The Audi Group, which manufactures vehicles under the brands Audi, Ducati, Lamborghini, and Bentley, is among the most successful auto and motorbike producers in the premium and luxury markets. Its brands are available in more than 100 markets throughout the world, and 21 facilities across 13 nations are used to make cars and motorcycles. Audi Sport GmbH (Neckarsulm, Germany), Automobili Lamborghini S.p.A. (Sant’Agata Bolognese, Italy), Ducati Motor Holding S.p.A. (Bologna, Italy), and Bentley Motors Ltd. are all wholly owned subsidiaries of AUDI AG (Crewe, Great Britain).
Around 1.681 million Audi brand vehicles, 8,405 Lamborghini sports cars, 14,659 Bentley luxury vehicles, and 59,447 Ducati motorbikes were delivered to clients in 2021 by the Audi Group. The Audi Group employs more than 85,000 people worldwide, with about 58,000 of them based in Germany. The brand group is methodically moving down the road to being a provider of sustainable, individualized, premium mobility with the help of its appealing brands, fresh models, cutting-edge mobility options, and ground-breaking services.
Who manufactures BMWs?
Did you know that BMW, which stands for Bayerische Motoren Werke Aktiengesellschaft and means Bavarian Motor Works, is an acronym? According to the AG, it is a corporation with shareholder ownership. More than 120,000 people are employed by the BMW Group, which currently runs 31 production and assembly plants across 15 nations.
Who founded BMW?
Bayerische Motoren Werke GmbH, or the Bavarian Engine Works Company, is what the abbreviation BMW stands for. The corporation was founded in the German state of Bavaria, hence the name.
Is Audi superior to BMW?
BMW’s vehicles, which are made to provide the “ultimate driving experience,” frequently outperform Audi in terms of handling. Because of their overall stronger suspension systems that promote a smooth, pleasant ride, Audi vehicles are significantly less agile than BMW vehicles. BMW is routinely ranked higher for reliability.
How German is Volvo?
Although it was claimed that Volkswagen, a German automaker, would take over when Volvo Cars went on sale, Volvo Cars is a Swedish-made brand.
Porsche: a nationality?
Porsche is German; if you’re wondering if it’s Italian, the answer is no. The Italian brand name Porsh is sometimes spoken as “Porsh, but the correct way to say it is as a two-syllable word, like “Por-shuh. Alternatively, you may say it like this if you’re into pronunciation guides: /p/, /p.
Is Audi produced in America?
Despite being a German carmaker, Audi produces cars globally. Germany, Hungary, Belgium, Mexico, Slovakia, Spain, Russia, Brazil, India, and China are a few nations where Audi is produced.
Alfa Romeo is it Italian?
Italian luxury automaker Alfa Romeo is well-known for its selection of high-end sports cars. Who currently owns Alfa Romeo after the 1910 founding of the business by aristocrat and investor Ugo Stella? Alfa Romeo was acquired by the Fiat Chrysler Automobile Group in 2007 over a century after the company’s creation.